Sales Channel Development Resume Sample by mplett


Enjoy this expertly developed sample sales channel development resume with complimentary cover letter strategies included. Unlike most resume samples you will find, this one is a completely editable Word document, which means you can revise this resume as needed to suit your needs while keeping the stylish format in tact.

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									JESSE KENDALL ...........................................................................
123 Elm Street ● Carlsbad, NM 88221
H: 505.555.5555 ●

Creative and self-motivated sales leader with nearly 14 years of experience applying customized strategies to boost
revenue. Adept coach and trainer skilled in executing vision of executive leaders to develop sales employees into top-
performing team that cultivates key relationships. Possess outstanding communication skills, both verbal and written, and
adapt easily to fast-paced dynamic environments.

        International Business                                                 Direct Mail
        Conceptual Thinking                                                    Account Development
        Engaging Presentations                                                 Sales Management
        Time Management                                                        Negotiating
        Organization                                                           Cost-Cutting Vendor Relations
        Telemarketing Management                                               Strategic Planning

BUSINESS GROWTH HISTORY .........................................................................................................
AREA SALES MANAGER ● TELEPHONE SALES CHANNEL                                                                     20XX TO PRESENT
Direct team of 11 sales professionals in largest advertising call center nationwide for biggest telecom company worldwide.
Apply hands-on leadership approach and develop team into top-performing employees by establishing sales quotas,
heading motivational meetings, and creating and managing customer service benchmarks. Cultivate new business while
nurturing relationships with existing clients. Conduct extensive sales and service tasks, including proposal reviews and
contract negotiations with key clients. Interface with various types of technical, financial, and management contacts
internally and with client companies.
Leadership Results
        Received highest-level award in company (CEO Achievement Award) in 2008.
        Applied adept management skills, resulting in commendation for achieving best results in region (13 states) and
         finishing at more than 120% of objective.
        Led 90 sales employees in attaining $5 million to $6 million in monthly revenue.
        Designated as Top Sales Manager in Midwest (four-state region) for 2007 and Top Sales Manager in 13-state
         region in 2008.
        Increased results and opportunities by evaluating daily sales and pacing figures.
        Helped company gain highly qualified and coachable sales professionals by making recommendations for hiring
        Selected to fill in for Sales Operations Manager for three months because of strong leadership.

AREA SALES MANAGER ● CUSTOMER DEVELOPMENT SALES CHANNEL                                                               20XX TO 20XX
Cultivated approximately 12 telemarketing sales professionals who serviced 60 individual directories annually.
Constructed sales strategies to meet revenue objectives.
Leadership Results
        Surpassed Internet Yellow Pages, customer growth, and quality and referral objectives annually.
        Trained two sales divisions (58 salespeople and 4 managers), as Value Certification II and III Trainer, ahead of
         schedule and earlier than most trainings nationwide.

EDUCATION / TRAINING...................................................................................................................
XYZ COLLEGE ● Carlsbad, NM
Bachelor of Arts, Business Administration (Insurance and Risk Management); Minor, Music

Technical skills include: Computer hardware, most PC / Windows and Apple Macintosh software
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:

Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.

Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”

Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.

Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.

In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.

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