123 Elm Street • Bismarck, ND 58507 • (701) 555-5555 • email@example.com
FOCUS: Experienced sales assistant seeking a position within a progressive organization that will utilize
a successful history in sales, marketing, advertising, and account management to penetrate
untapped markets and build a loyal client base.
EXPERIENCE: ABC COMMUNICATIONS, INC., Bismarck, ND • 20xx to Present
Sales Assistant, Direct Response & Paid Programming
Drive sales through traffic and client relations for the $75 million Paid Programming Division.
Maintain daily communications with clients to quickly and accurately process programming
changes and on-air tape issues.
Create and distribute media kits to new clients and distribute quarterly rate cards.
Serve as the Direct Response Sales Assistant for FitTV.
Manage incoming traffic, processing and relaying traffic into the commercial operations facility.
Act as liaison for the Direct Response Division by distributing weekly post-logs.
Assist the Discovery Channel Direct Response Sales Planner in booking affiliate and filler
programming and provide weekly updates.
Help Commercial Operations track missing traffic and air tapes.
Book 30, 60, and 120 second direct response commercials for FitTV national and affiliate breaks.
Provided exceptional service to key accounts and top long/short form agencies, including Euro
RSCG Tyee, OMD, Grey Direct, Mindshare Direct, Starcom, Zenith-Optimedia, and Time-Life.
Integrated paid programming for four key channels: the Discovery Channel, TLC, FitTV and the
Effectively directed the daily management of 87 paid programming spots per network and
ensured proper usage of airtime.
BCD ENTERPRISES., Bismarck, ND • 20xx to 20xx
Performed essential tasks to assist the Sales Operations Manager.
Compiled, organized, and reported on sales performance.
Created weekly sales summary presentations for executive staff review.
Efficiently processed all Internet inquiries.
Provided transcription support, ensuring the company’s 24-hour turnaround guarantee was met.
EDUCATION: Bachelor of Arts in Mass Media Studies, Minor in History
XYZ UNIVERSITY, Bismarck, ND • 20xx
SKILLS: Microsoft Office (Word, Outlook, Excel, PowerPoint), Lotus Notes, Adobe Acrobat, Adobe
Photoshop, Internet Explorer, Windows 4.0/XP, Deal Builder, Gabriel, Sales Logic, and paid
REFERENCES: Excellent references furnished upon request.
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.