123 Elm Street • Saint Petersburg, FL 33707 • Mobile (727) 555-5555 • Home (727) 444-4444 • email@example.com
FOCUS: Aggressive individual seeks a dynamic career in pharmaceutical sales utilizing strong interpersonal
skills to establish lucrative accounts and build a loyal client base.
S UMMARY : Team-oriented sales professional with the proven ability to assess client needs to effectively promote
goods and services. Highly motivated self-starter with strong interpersonal and persuasive
communication skills. Strong closer; expert in establishing rapport and client trust.
ABC Pharmaceuticals, Inc, St. Petersburg, CT 20xx to Present
PHARMACEUTICAL SALES REPRESENTATIVE: Persuasively present clinical data and third party support
information. Develop mutually beneficial partnerships with physicians, pharmacists, hospital staff, peers, and management.
Perform in-service presentations to different hospital departments such as the Respiratory Department, ER, and the
Pharmacy. Visit physicians at their offices and deliver presentations using third party proof sources (clinicals). Track
medication sales and research competitor pricing.
Delivered Results: Won Golden Key Award in 20xx by achieving the # 2 position in President’s Club ranking.
Ranked within the top 5% in the region for Mobic sales in 20xx.
Exceeded all quotas by a minimum of 12% for each year during tenure.
EFG Service Incorporated, St. Petersburg, FL 20xx – 20xx
ACCOUNT MANAGER: Solicit services through referrals and Internet searches to expand client base and increase
revenue. Consult with clients to determine needs, promote services, and provide product solutions.
Delivered Results: Solicited and obtained an $80,000 maintenance contract.
Successfully negotiated a major contract for a national retail chain.
HIJ Pharmacy, St. Petersburg, FL 20xx – 20xx
PHARMACY TECHNICIAN: Efficiently interpreted prescriptions and processed third party billing. Rapidly assimilated
product information and provided foundation in pharmacology. Provided excellent customer service. Served as liaison
between the patients and insurance providers.
Delivered Results: Increased the average number of prescriptions filled daily from 80 to 130 within four months.
Fast track promotion from initial Sales Associate position within three months of hire.
KLM Incorporated, St. Petersburg, FL 20xx – 20xx
SALES ASSOCIATE: Handled customer complaints by establishing fair compromises for the company and customer,
always with the customer’s best interest in mind. Cold called local businesses, targeting interior decorators, to initiate
Delivered Results: Achieved Sales Associate of the Year in 19xx; ranked #1 out of 132 Sales Associates.
Honored as Salesman of the Month three times in 19xx and five times in 19xx.
Consistently exceeded personal sales quota 25-40% every year.
Bachelor of Science in Biology, Minor in Chemistry, UNIVERSITY OF MIAMI, St. Petersburg, FL • 20xx
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an
advertised position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the
applications. Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover
letters. Avoid this fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that
individual. The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and
do not address your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender,
address them by their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know
the name of the hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section
because it is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell
yourself and your unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a
successful job search. The more you are able to demonstrate your interest and knowledge about a company, the
better your chances are to secure an interview. Get to know the company’s mission and new corporate initiatives, and
tell them how you can help them meet their objectives or resolve their problems. Praise the company for public
recognitions or recent accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on
what you will bring to the company and how you will help them improve their profitability. Too much use of the word “I”
will also make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on
it), or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to
ensure the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not
mention this in your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that
the goal is to market yourself – not to compose a dull biography.