123 Elm Street 978.555.5555
Lowell, MA 01850 JESSE KENDALL firstname.lastname@example.org
Dynamic sales professional with valuable experience in outside sales. Established reputation for identifying
and resolving a customer’s decision barriers and closing the sale. Successful history of exceeding challenging
quotas and winning customer loyalty. Keen understanding of the human buying motive with a proven
willingness to ask for the sale. Strong telephone and in-person sales presence; reputation for displaying
integrity and professionalism as a frontline corporate representative. Highly organized and self managed with
a great work ethic. Core competencies include:
Account Management Sales Prospecting Customer Service
Sales Presentations Closing Techniques Microsoft Office Suite
Networking Client Follow-Up Salesforce & ACT!
OUTSIDE SALES EXPERIENCE
ABC PROMOTIONS UNLIMITED, INC. – Lowell, MA
Outside Sales Representative – Eastern Territory 20xx to Present
Conduct daily in-store promotions for this leading newspaper sales and marketing corporation. Design
promotions to increase advertisers’ foot traffic and revenues while increasing the newspaper’s circulation.
Document and report weekly production figures. Process customer payments for products and services.
Oversee three junior sales representatives.
Drove territory to #1 national ranking (20xx and 20xx).
Penetrated the previously untapped market of Washington, DC, and surrounding metropolitan areas.
Achieved 130% and 150% of goal (20xx and 20xx, respectively).
Earned Team of the Quarter recognition twice.
Recognized as the #1 Producer of the Quarter for the East Region.
Ranked #3 out of 123 representatives in a national sales contest.
BCD MEDICAL TRANSPORT – Washington, DC
Outside Sales Representative 20xx to 20xx
Expanded business and ensured growth of established accounts for a company generating $6 million in
annual sales. Recruited by the owner of this start-up business to grow outside sales in the medical transport
industry. Supervised two staff members to sell services to hospitals, nursing homes, Medicaid, and Public Aid
to acquire new business.
Signed 14 lucrative service contracts that generated $3 million in annual revenue.
Generated revenue of $500,000 in three years by creating demand for a premium product.
Increased sales by $7 million over a five-year period.
Expanded the contractor customer base by 15 new companies over three years.
Earned numerous awards in recognition of sales achievements:
Slashed printing costs by suggesting that the region’s products availability information be posted to the
company Web site.
XYZ UNIVERSITY – Lowell, MA
BS in Business Management, 1984
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an
advertised position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist
the applications. Resumes without cover letters are usually the first to go, followed by the ones with poorly written
cover letters. Avoid this fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that
individual. The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs.,
and do not address your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s
gender, address them by their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you
don’t know the name of the hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point,
and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other
candidates?” Provide an answer to that question right off the bat in your opening paragraph. This is a very
important section because it is the first thing the employer will read. It must be powerful and make an immediate
impact. Be sure sell yourself and your unique abilities. Do not use a generic opening paragraph that can apply to
any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For
example, instead of writing “My background is in finance management, making me well-suited for your advertised
Corporate Finance Director position.” you can write “A background in finance management and a proven record of
developing effective strategies that drive revenue, growth and shareholder value make me a strong candidate for
your advertised Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a
successful job search. The more you are able to demonstrate your interest and knowledge about a company, the
better your chances are to secure an interview. Get to know the company’s mission and new corporate initiatives,
and tell them how you can help them meet their objectives or resolve their problems. Praise the company for public
recognitions or recent accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus
on what you will bring to the company and how you will help them improve their profitability. Too much use of the
word “I” will also make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the
most effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the
bullet point statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will
make you look lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview
and provide contact information. This is also the ideal place to mention your salary requirements (if the employer
insists on it), or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to
ensure the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not
mention this in your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember
that the goal is to market yourself – not to compose a dull biography.