JESSE KENDALL 207-555-5555
123 Elm Street, Biddeford, ME 04007
Productive new home sales executive who overachieves goals and breaks company records.
QUALIFICATIONS: Aggressive, goal-oriented, and motivated sales executive with consistent record of top performance.
Proven track record of outperforming peers, overachieving sales goals, and gaining quick promotion to higher levels of
responsibility. Proficient in MS Office.
Competencies: Staff Management, Customer Service, Marketing, Account Portfolio, Sales Techniques, Presentations
Licensure: Maine Department of Real Estate Salesperson License #01735383, 20xx
20xx-20xx | ABC HOMES, WOODLAKE VILLAGE, Biddeford, ME
Sold single-family homes in a master plan gated community. Tracked escrows, coordinated loans/closing
dates, and oversaw the selection and installation of buyer-selected options. Generated weekly reports on
competitive market analysis, sales tracking, and customer traffic within community. Managed prospect list
and maintained contact with potential buyers for up to eight months until the time of purchase. Overcame
objections, educating buyers on what distinguished company from other builders. Conducted seminars at
regional meetings on sales techniques.
Averaged four to six sales per month, surpassing competitors’ average of one to two per month.
Met quarterly sales goal by selling least desirable lot in a down market.
Contributed to the community being ranked #4 in the nation by J.D. Power & Associates and #1 in
the division in a customer service survey.
Attained status of Top Selling Community every month in 20xx.
Achieved 17 perfect scores on J.D. Power Customer Service Survey, which was the highest in the
division for 20xx.
20xx-20xx | BCD VILLA, Biddeford, ME
Supervised two sales associates and reported to the project manager. Sold luxury homes in a master plan
community, ranging from 4,000 to 8,000 square feet on up to two acres of land, with a starting price of
$990,000. Routinely researched competition to sell more effectively. Assisted with streamlining the Design
Center/Construction process through weekly meetings with management of the two departments. Aided in
marketing lot premiums for newly developed community land.
Sold $28 million in real estate as the youngest Manager in the entire East Coast Division.
Resold 16 sales contracts in less than six months, which had been lost through poor management.
Devised bonus structure that rewarded employees for sales and customer service.
Received many letters of recommendation from buyers.
Promoted three times in less than one year.
EDUCATION / CREDENTIALS:
BUSINESS MANAGEMENT, XYZ UNIVERSITY, Biddeford, ME
CONTINUING EDUCATION: Real Estate Principles, Real Estate Practices, Real Estate Finance
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.