Medical Equipment Sales Resume Sample by mplett


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									                                                 JESS KENDALL
            123 Elm Street · Council Bluffs, IA 51501 · Phone: 712-555-5555 · E-Mail:

Demonstrated success in medical equipment account management. Highly qualified with exceptional verbal/written
communication and strong leadership skills to effectively resolve problems and provide superior customer service. Proven
ability to assess client needs; establish rapport, build trust, and close deals. Strong track record of achievement with outstanding
success in building partnerships and maintaining client relationships. Areas of expertise include:
   Contract Negotiations                 New Business Development                        Organizational Planning
   Sales Forecasting                     Key Account Management                          Sales and Marketing
   Resource Management                   Consultative and Direct Sales                   Customer Service
   Problem Resolution                    Strategic and Tactical Planning                 Relationship Management

                                              PROFESSIONAL EXPERIENCE

ABC BIOMEDICAL, Council Bluffs, IA
Account Executive, 20xx-Present: Cultivate and maintain relationships with executives and top decision makers across
medical organizations in promotion of critical care diagnostic solutions, using a consultative sales approach to maximize client
productivity, efficiency, and return on investment. Design territory sales strategies; devise and deliver high-impact sales
presentations and proposals.
Selected Accomplishments:
       Ranked as the #1 Account Executive across the nation in 20xx.
       Expanded the customer base from 20 to 35; introduced a new glucose technology into a new market segment by
        promoting its clinical superiority and economic savings.
       Propelled market share by expanding 175% from 20 customers to 35; earned status as Rookie of the Year 20xx,
        Midwest Region Rep of the Year 20xx, and President's Club Winner Cancun 20xx.
       Consistently exceeded annual sales quotas and realized an average annual growth of at least 8-15%. Topped growth by
        14.7% in 2007 and 8.2% currently in 20xx.

Sales Representative, 20xx-20xx: Identify prospects; build immediate rapport and new business through cold calls. Conduct
on-site visits to Emergency Departments, Labs, Intensive Care, Nursing, Cardiology, Endocrinology, and Radiology Units, and
Purchasing Departments to consult, ensure customer satisfaction, and build sales. Coach and develop new hires. Provide
comprehensive feedback to regional managers.
Selected Accomplishments:
       Inherited a neglected territory that ranked last out of 18. Grew the sales volume from $125,000 to $610,000 and
        reached #1 ranking in the Midwest Region and #2 in the nation.
       Reached a ranking of #1 in the Midwest Region out of five and #2 out of 18 nationally.
       Consulted with each client across the territory to earn trust and respect. Introduced new glucose meters into a market
        with no market share and received orders in the first six months despite longer average sales cycle projections;
        combined for $75,000 in revenue.
       Passed quotas quickly by developing new business with current customers, asking for referrals, and finding solutions to
        fit customer needs.

                                               CLINICAL CERTIFICATIONS
                            Medical Laboratory Technician (ASCP) / Medical Technologist (ASCP)

                          Bachelor of Science, UNIVERSITY OF XYZ, Council Bluffs, IA, 20xx
                         Medical Technology and Natural Science Major, Chemistry Minor, cum laude
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:

Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.

Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”

Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.

Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.

In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.

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