123 Elm Street
J Award-Winning Media Sales Professional
Fort Wayne, IN 46807
(H) 260.555.5555 (C) 260.444.4444
Top-ranking Account Executive offering more than ten years of selling success. Strong background in inside, outside,
telephone, and in-person sales. Experienced in making multi-media presentations to a wide variety of customers,
including physicians, law practices, and sole proprietorships. Able to learn new products and techniques quickly.
History of Success in:
Relationship Management Cold Calling Business Development
F Media Production
A B C M E D I A S E R V I C E S , F T . W A Y N E , I N ▪ 20xx – Present
Account Executive (20xx – Present): Manage customer base of over 200 clients for directional media sales
company using consultative sales approach. Increase current revenue by selling full suite of print and Internet
advertising products to new and existing business accounts throughout Indianapolis area. Identify new prospects
through cold calling, client needs analysis, and solutions-based recommendations. Prepare and deliver eye-catching
presentations. Currently ranked #1 on district sales team for internal and new customer growth sales.
Rated #3 in new client growth region-wide for 20xx.
Averaged over 300% of sales objective in third quarter of 20xx.
Reached 193% of sales objective for entire year in 20xx.
Achieved highest account growth rate among all division telephone sales representatives in 20xx.
Attained team leadership position with increased responsibilities, including mentoring new sales representatives.
Premise Account Representative (20xx – 20xx): Sold advertising products to current customers and new business
accounts. Traveled to clients’ places of business to determine needs and provide solution-based recommendations.
Obtained new accounts through cold calling and referrals.
Reached 150% of quota in 20xx by increasing ad categories and types of products purchased.
Named Top New Business Sales Representative in 20xx.
Consistently met or exceeded sales objective, averaging 120% of quota.
Sold over $222,000 in annual revenue with $180,000 resulting from new customers.
B C D B R O A D C A S T I N G , F T . W A Y N E , I N ▪ 20xx – 20xx
Sales Account Representative (20xx – 20xx): Sold 30-second product commercials to television executives on
clients’ behalf. Designed marketing strategies for clients, combining various venues, such as radio, TV and
newspaper. Contacted new and existing clients via telephone. Increased revenue by offering variety of products for
customers’ choices. Generated qualified leads for senior Yellow Pages Account Representatives.
Exceeded gross sales quota by 156% for 20xx and 134% for 20xx.
Consistently met or surpassed company objectives.
EDUCATION & TRAINING
Bachelor of Science, Management, XYZ Junior College, Ft. Wayne, IN, 20xx
Company-Sponsored Training: Relationship Selling Skills Seminar, 20xx; Google AdWords Training, 20xx
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.