123 Elm St ▪ Cicero, IL 60804 ▪ Home: 708-555-5555 ▪ firstname.lastname@example.org
MANUFACTURER’S REPRESENTATIVE: Highly motivated professional with proven success in manufacturer sales and
building relationships. Dedicated to achieving the organization’s mission by using superior communication skills, easily
interacting with clients representing all professional levels. History of exceeding corporate goals through excellence in
territorial, consultative, and demonstrative sales. Successful background in providing convincing product demonstrations
and effective training at conferences and trade shows. Extensive experience in firefighting and emergency rescue.
Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint) and Internet Explorer. Core competencies include:
Sales Techniques ▪ Territory Expansion ▪ Key Account Management ▪ Product Knowledge ▪ Client Relations
M ANUFACTURING SALES EXPERIENCE
ABC EQUIPMENT COMPANY, Cicero, IL 20xx-Present
MANUFACTURER’S REPRESENTATIVE: Contract manufacturers and arrange to sell their products and forward orders.
Provide comprehensive and compelling demonstrations to fully sell all of the features and benefits of each product;
promoted fire and safety equipment at trade shows and conferences. Train clients and coworkers on technical aspects of
products to further promote effective sales and marketing. Accurately complete sales contracts, forms, and transactions.
Pursue and develop sales leads. Aggressively grow referral base by demonstrating full commitment to customers and
continually working to strengthen customer relationships. Key achievements include:
Produced 100% increase by developing new market areas.
Increased existing market share by 10-15% every year.
Developed new uses for existing product line to expand market share.
Sold more thermal imaging cameras in the first six months of employment
than had been sold by the entire sales force in the previous year.
Routinely requested to perform presentations on high-ticket items outside
of assigned territories in recognition of strong closing rate.
BCD MANUFACTURING, Cicero, IL 20xx-20xx
MANUFACTURER’S REPRESENTATIVE: Managed $11 million in sales through West Coast channel distribution.
Performed individual distributor business planning, financial forecasting, sales and product training, and product-line
analysis. Successfully developed new business, advertising / marketing programs, and sales promotions. Ensured
superior customer service. Key achievements include:
Exceeded forecasted sales projections by 22% for the fiscal year of 20xx.
Oversaw a region that produced the “Distributor of the Year” in 20xx,
achieving the highest percentage (59%) of sales growth in North America.
Gained an additional 18% of the market share in 20xx; successfully
captured a competitive market base with new product introductions.
CDE INTERNATIONAL, Cicero, IL 20xx-20xx
MANUFACTURER REPRESENTATIVE: Sold products developed by national manufacturing chains representing three
separate industries in both wholesale and retail markets. Traveled to customer locations, trade shows, and conferences to
deliver compelling product presentations. Visited factories to learn about upcoming products. Prospected new clients and
strengthened existing accounts. Key achievements include:
Recognized as the first and only representative to exceed $500,000 in sales within a single day.
Dramatically increased regional sales and sustained revenue growth in four states.
Significantly expanded the client base and identified new companies to represent.
Bachelor of Arts Degree – Business Administration, XYZ UNIVERSITY, Cicero, IL, 20xx
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.