123 Elm Street Kodiak, AK 99697 H: 907.555.5555 C: 907.444.4444 firstname.lastname@example.org
INDUSTRIAL SALES MANAGEMENT
SENIOR-LEVEL ACCOUNT MANAGER SALES REPRESENTATIVE
Commended relationship builder with nearly 17 years of experience in drastically driving profit growth in rental and
automotive industries. Skilled in managing projects from initiation to completion. Strong in leading and developing
teams to accomplish / exceed organizational goals. Proficient in discovering and cultivating new business while
maintaining existing clients. Adept in written and verbal communication with outstanding presentation skills.
Areas of expertise include:
Solutions Selling Consultative Sales Networking Project Management Marketing
Customer Service Client Relations Territory Management Forecasting
Problem Solving Corporate Purchasing Strategic Planning
Account Collections Telemarketing Sales Plans
INDUSTRIAL SALES REPRESENTATIVE ABC LLC KODIAK, AK 20XX – 20XX
Performed results-oriented solutions selling of rental power, temperature control, and compressed air systems to
industrial companies. Reported to Great Lakes Area Sales Manager at company that produces $1.3 billion in sales
globally and has 133 locations in 1,000+ countries and 3,200 employees. Oversaw all industrial sectors such as
manufacturing, chemical, utility, pharmaceutical, and food and beverage in Michigan and Northwest Ohio. Resolved
customer problems; prospected for and cultivated new customers. Created innovative sales plans/goals and maintained
forecasting and pipeline sales reports. Conducted collections for delinquent accounts.
◘ Grew territory from $1.5 million to $3.7 million in sales within three years.
◘ Received prestigious 2008 Global Honors Club – Borneo Award (given to 30 top performers globally) for securing
most revenue over budget in North America ($6.7 million in sales, exceeding $3 million budget).
◘ Maintained existing relationship strength with key major clients such as General Motors and DTE Energy.
Increased General Motors account from less than $1 million annually to more than $2 million annually in 2
◘ Boosted success of sales team by creating e-mail campaigns with SalesLogix’s contact database and local
marketing mailer campaigns. Expanded accounts by networking with existing clients and telemarketing to secure
Bachelor of Science, Construction Management
XYZ State University, Kodiak, AK
Technical skills: MS Word, Excel, PowerPoint, and Publisher; SalesLogix; Act
Alaskan Facility / Power Plant Engineers Society (SEMPPES)
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.