H e a l t h C a re S a l e s & M a r k et i n g 123 Elm Street | Hoover, AL 35226 | 205-555-5555 | firstname.lastname@example.org
Offering an eight-year track record of surpassing sales quotas, earning awards, and increasing market share
Tenacious and creative health care sales professional with an eight-year history of delivering revenue gains. Particularly
strong interpersonal skills; able to identify, build, and nurture key relationships. Backed by academic credentials, including
a BS and MSW. Key strengths include:
Consultative Sales Relationship Management Sales Presentations
Market Penetration Regulatory and Company Compliance Needs Assessment
Business to Business Sales Reporting and Administrative Tasks Customer Support
Territory Management Overcoming Objections and Closing Time Management
ABC & CO., 20xx to 20xx
CV Metabolic Specialty Representative
Territory: Alabama, Georgia, Tennessee
Sold to cardiologists and endocrinologists throughout Alabama, Tennessee and western Georgia. Launched new
products. Managed annual promotional budget. Analyzed sales data and developed strategies to increase revenue.
Achieved top 10% status within the cardiovascular and diabetes franchise; top 20% overall.
Consistently exceeded quotas.
Increased market share of Cozaar/Hyzaar and Januvia/Janumet.
SANOFI-AVENTIS, 20xx to 20xx
Territory Manager / SWAT Team / Office-Based Specialty Team (20xx to 20xx)
Territory: Alabama, Mississippi
Drove the product demand for antihypertensive and antiplatelet medications. Launched alpha blocker, Uroxatral.
Targeted cardiologists, urologists, endocrinologists, neurologists, and nephrologists in two territories..
♦ Exceeded company expectations: grew Avapro 19% and Plavix 12%.
♦ Surpassed Uroxatral sales quota by 15%; ranked 21/78 for the first quarter post-launch.
♦ Won three consecutive monthly contests for total prescriptions, March, April, and June 20xx.
Critical Care Sales Representative (20xx to 20xx)
Territory: Alabama, Georgia
Expanded product demand by targeting and selling to P&T committees, cardiologists, oncologists, pharmacists,
surgeons, emergency medicine physicians, and critical care pulmonologists via the seven indications of Lovenox.
♦ Grew Lovenox sales 16%
♦ Ranked 23/80 in the region and 226/692 in the nation.
UNIVERSITY OF XYZ – Hoover, AL
Bachelor of Science in Psychology, 20xx – GPA: 3.7, Golden Key and Psi Chi Honor Societies
Microsoft Office, Excel, PowerPoint
Member, CENTRAL ALABAMA CHAMBER OF COMMERCE
Member, HOOVER CHAMBER OF COMMERCE
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.