JESSE KENDALL 123 Elm St. ▪ Beckley, WV 25801 ▪ 304-555-5555 ▪ email@example.com
FURNITURE SALES MANAGEMENT
Award-winning and seasoned business development professional with a wealth of experience and a proven record of
accomplishment in servicing clients. Committed to increasing revenue and growing bottom-line profitability while providing
the highest levels of customer service. Technically proficient and highly skilled in Internet research, marketing, and
communications. Adaptive, team focused, and motivated to excel. Sales competencies include:
▪ Account Management ▪ New Business Development ▪ Merchandising
▪ Customer Retention ▪ Multi-store Management ▪ Strategic Planning
▪ Expense Control ▪ Closing Ratio Improvement ▪ Team Building
▪ B2B Sales ▪ Inventory Management ▪ Phone Sales
REGIONAL SALES M ANAGER ▪ 20xx to 20xx
ABC Furniture, Beckley, WV
Hired, trained, and evaluated 78 employees in retail locations throughout five states. Directed sales training, human
resources, managerial development, loss prevention, customer service, and delivery coordination. Oversaw profit and loss
(P&L); controlled expenses to optimize profitability. Accurately forecasted sales budgets for the store, the district, and the
region. Instituted company policies and procedures. Conceptualized visual elements, developed store designs, and
improved showroom merchandising. Facilitated store openings/closings and location moves.
Recognized as the first manager to show a store profit at the EFG Mall location after six years.
Significantly increased sales, in some cases as much as 30%, in every retail location assigned.
Drove profit increases of up to 40% for locations in five major US cities.
Won Regional Manager of the Year and Store Manager of the Year Awards.
Received the Vicor Award by the Sales and Marketing Executives of Fort Worth.
Led the first retail location to sell damaged products to the end consumer.
Earned progressive promotions through titles such as Assistant Store Manager, Store Manager, Area
Coordinator, District Manager, and Regional Manager.
DESIGN CONSULTANT ▪ 20xx to 20xx
BCD Furniture World, Beckley, WV
Cultivated relationships with clients and maximized business opportunities, working full-commissioned sales and providing
both in-store and in-home consultations. Collaborated with clients in selection of designs and floor plans; consulted on
overall design, reaching a desired look and maintaining a set budget.
Consistently met or exceeded the company's rigorous sales goals by selling over $600,000 in product per year;
retained customer loyalty and built a new clientele.
Selected to receive specialized training on Thomasville furniture as part of an elite group of sales personnel
invited to participate because of top producer sales status.
Gained a working knowledge of products provided by over 50 home furnishings manufacturers.
Managed sales and delivery reports weekly to ensure timely delivery of product.
Received more than 100 positive satisfaction surveys from clients.
Invited to participate in product selection meetings.
Quarterly continuing education in finance
Various sales training events/seminars
Product knowledge training and education
B.A., Business Management, Emphasis: Marketing and Finance XYZ COLLEGE, Beckley, WV
Excellent references available upon request.
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. W hen
an advertised position creates a pile of 100+ resum es, it becomes the responsibility of the hiring personnel to
shortlist the applications. Resumes without cover letters are usually the first to go, followed by the ones with
poorly written cover letters. Avoid this fate by following these effective strateg ies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to
that individual. The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid u sing Miss
or Mrs., and do not address your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of
your contact’s gender, address them by their first and last name, as in “Dear Pat Smith,” to avoid an
embarrassing mistake. If you don ’t know the name of the hiring manager, simply use the greeting “Dear Hiring
Manager,”– it’s clear, to the point, and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “W hy should I hire you among other
candidates?” Provide an answer to that question right off the bat in your opening paragraph. This is a very
important section because it is the first thing the employer will read. It must be powerful and make an
immediate impact. Be sure sell yourself and your unique abilities. Do not use a generic opening paragraph
that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For
example, instead of writing “My background is in finance management, making me well -suited for your
advertised Corporate Finance Director position.” you can write “A background in finance management and a
proven record of developing effective strategies that drive revenue, g rowth and shareholder value make me a
strong candidate for your advertised Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a
successful job search. The more you are able to demonstrate your interest and knowledge about a company,
the better your chances are to secure an interview. Get to know the company’s mission and new corporate
initiatives, and tell them how you can help them meet their objectives or resolve their problems. Praise the
company for public recognitions or recent accomplishments. The employer will surely take notice of your
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to
focus on what you will bring to the company and how you will help them improve their profitability. Too much
use of the word “I” will also make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often
the most effective and efficient way to highlight accomplishments. If you fall into this category, be sure to
keep the bullet point statements unique and fresh. Do not copy and paste the exact same phrases from the
resume as it will make you look lazy. All sentences and achievements transferred from the resume should be
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the
interview and provide contact information. This is also the ideal place to mention your salary requirements (if
the employer insists on it), or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great
way to ensure the resume was successfully received, and it creates an opportunity to establish a dialog.
However, do not mention this in your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition.
Remember that the goal is to market yourself – not to compose a dull biography.