123 Elm Street ♦ Springfield, IL 67027 ♦ 217-555-5555 ♦ email@example.com
EXCEPTIONAL FOOD SERVICE SALES PROFESSIONAL
Dedicated to food service business development, client cultivation, and unparalleled sales performance
Performance-driven account sales professional with extensive experience developing and implementing high-impact sales
strategies. Expertise in business development, strategic market positioning, and sales closings. Exceed rigorous goals in
highly competitive markets. Leverage core strengths to increase profits and maximize growth. Areas of expertise:
Sales Forecasting Sales Management Product Promotion
Marketing Strategies Business Development Territory Penetration
Strategic Sales Planning Relationship Management Contract Negotiations
FOODSERVICE TERRITORY MANAGER │ ABC FOODS SALES, LLC, Springfield, IL ─ 20xx to Present
Cultivate client relationships and build business in promotion of 2.6 million pounds of Hormel products. Oversee products
through 12 distributors across the Illinois area, all of Indiana, and half of Missouri. Design high-impact customer marketing
plans to effectively promote products. Train 200 sales representatives on key sales technique.
Executed a territory turnaround and increased tonnage from 95% in 20xx to 106% in 20xx.
Recovered foodservice distributor, American Foodservice, and led a turnaround from a 50% loss in sales in 20xx to a
20% growth in sales in 20xx; trained customers on product knowledge/sales technique to maximize sales.
Built new business with key customers, including Gates BBQ, Arthur Bryant’s, Hereford House, and KC Hopps,
which reduced stagnant growth and increased sales over 5% compared with last year.
Innovatively generated a sale with Harvesters, Kansas City food bank, for over 28,000 pounds of product for the Back
Pack Program; met over half of yearly goal in specific categories.
Developed dynamic relationships with executives and key leverage operators, including Hereford House, Gates
BBQ, Arthur Bryant’s, Wheat State Pizza, Blue Koi, Harvesters, and Prairie Band Casino.
FOODSERVICE TERRITORY MANAGER │ BCD MEAT & FOOD CO. Springfield, IL ─ 20xx to 20xx
Managed sales, marketing, and promotions of high-end product lines to private clubs, hotels, and fine dining
establishments for product lines generating $25 million in annual sales. Targeted sales efforts for domestic and
imported beef, lamb, veal, pork, wild game, and custom-cut fowl product lines.
Earned highest gross profits in the company with over 20% margin for five years.
Promoted licensing of Certified Angus Beef Program.
Consulted with chefs, kitchen managers, and restaurateurs in market profitability and the advantages of costing
based on profit plate versus food percentage.
FOODSERVICE SALES REPRESENTATIVE │ CDE FARMS. Springfield, IL ─ 20xx to 20xx
Play a key role in financial operations and decision making for this 1,500 acre diversified livestock and row crop operation.
Served as member of the Executive Gross Profit Committee charged with identifying and implementing
pricing strategies to increase gross profits per stop.
UNIVERSITY OF XYZ │ B.S., AGRIBUSINESS MANAGEMENT
College of Agriculture, Food, and Natural Resources, Study Abroad Trip to Southern Australia
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an
advertised position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the
applications. Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover
letters. Avoid this fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that
individual. The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and
do not address your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender,
address them by their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know
the name of the hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section
because it is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell
yourself and your unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a
successful job search. The more you are able to demonstrate your interest and knowledge about a company, the
better your chances are to secure an interview. Get to know the company’s mission and new corporate initiatives, and
tell them how you can help them meet their objectives or resolve their problems. Praise the company for public
recognitions or recent accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on
what you will bring to the company and how you will help them improve their profitability. Too much use of the word “I”
will also make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on
it), or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to
ensure the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not
mention this in your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that
the goal is to market yourself – not to compose a dull biography.