Public Relations and Media Relations by sij18839

VIEWS: 0 PAGES: 26

									Public Relations and
Media Relations



Sonny Barber, IEEE Corporate
Communications

POCO – Prague – July 18, 2009
    Who am I?
     Member of IEEE Corporate
     Communications Team
     15 years with IEEE; 37 years in
     Public Relations
     Experience in range of Public
     Relations activities



2    18-Jun-10
    Using Public Relations &
    Media Relations
     Public Relations, Media Relations
     Defined
     Using PR (and MR) For Your
     Conference
     More Support for Your Conference:
     IEEE Public Visibility Initiative;
     IEEE 125th Anniversary
     Brand Identity
     Public/Media Relations In A Crisis
3     18-Jun-10
    Public Relations

     Builds relationships with “publics”
     Often confused with advertising
     – Advertising controls messages/media
       through paid placement
     Informs, educates, persuades to
     action



4     18-Jun-10
    Media Relations

     A Subset of PR
     Communicating through a
     journalist
     Provides credibility that other
     forms of communications cannot
     match



5    18-Jun-10
    Using Public Relations &
    Media Relations For Your
    Conference
    Tell Your Conference “Story”
    Tell Your “Story” In As Many Places
    As Possible
    Use Web site to Attract
    Attendees and the Media


6
     MORE at the Breakout!!
     18-Jun-10
    More Support for Your
    Conference: IEEE Public
    Visibility Initiative
     5-year public relations program to
     –Raise IEEE’s visibility; create
       global “voice”
     –Increase public understanding of
       how engineering, computing &
       technology benefit humanity
     –Position IEEE as the world’s
       trusted source
7    18-Jun-10
    More Support for Your
    Conference: Public Visibility
    Initiative
     Raising awareness of IEEE
     supports all IEEE marketing and
     promotion activities
     – Creates positive environment for other
       PR, marketing/advertising messages




8     18-Jun-10
Public Visibility Highlights – 2009
mid-year
  Global PR Campaign – 334 stories
   in media in 10 targeted countries
  573 Global Technical Experts ID’d
  60% increase in interviews yr-
   over-yr
  Interviews: BBC TV, Wall Street
  Journal, Investors Business Daily,
  CTO (China), EE Times (India),
  Network World (US), among others.
Public Visibility Highlights – 2009
mid-year
 Revamped
 Newsroom
 to better
 serve public
 and
 journalists
Public Visibility – „09 Tech
Topics
 Consumer Electronics & Gaming
 Sustainable Energy/World
 Global Security Activities
 International Space Programs
 Education & Engineering
 Innovation
 Global Healthcare Initiatives
More PV: “IEEE -- One Voice”
Video
 Individuals in the video are
 all IEEE members
 Conveys pride to be part
 of IEEE
 Audience – Technology
 Community
 One Voice Website:
www.ieee.org/go/brand_videos
  – Downloads and information
“IEEE -- One Voice” Video
  Four messages:
      –IEEE single “Voice” for
       Engineering, Computing &
       Technological Innovation
      –Advancing innovation and
       technological excellence
      –Engineering a Better Tomorrow
      –Inspiring Innovation for a Global
       Community
 13
Public Visibility--Moving Forward
       Top-Tier Media Focus
       – Local Markets Across 10 Targeted
         Countries
       – Relationship Building with Journalists
       Thought Leadership Positioning
       – Positioning IEEE as Thought Leader on
         Prominent Issues
       Social Media
       – Social Media Pilot: Sustainable
         Energy/Smart Grid
       – Online dialogue monitoring of blogs
14
IEEE:
Celebrating 125
Years
      IEEE: Celebrating 125 Years
      What Does Success Look Like?
• 200 + attend media event
• 200 submit competition entries
• 2,000 attend in Munich, Austin
and Boston
• 180 members post local events
on anniversary calendar
• 57,000 visit 125th web site
•15,000 Flickr visitors view more
than 250 anniversary photos
•5,500 sign on as friends of IEEE
125th Anniversary on Facebook
• 1136 articles mention 125th
 16     18-Jun-10
IEEE President‟s Change the World
Competition: Top Prize Winners
 Student Humanitarians Supreme
 Drew Hall & Richard Gaster           $US 10,000
 Stanford University, California, USA
 Project Title: NanoLab

 Distinguished Student Humanitarians
 Kartik Kulkarni & team of 18          $US 5,000
 B.V.Bhoomaraddi College of Eng and Tech, India
 Project Title: Electronic Aids for Handicapped Children

 Exceptional Student Humanitarians
 Kevin McGarvey & team of 4           $US 2,500
 Rowan University, New Jersey, USA
 Project Title: Engineering Innovators without Borders

 All top team members and six other prize winners listed on the web
     www.ieee125.org Students from India, Nigeria, UK, USA
Media Events

Media Roundtable

7 speakers &
50 reporters



Engineering the Future
Day Media Campaign

20 Radio Interviews and
270 articles
 18   18-Jun-10
Update on IEEE Anniversary Events
Munich, Germany 27 April 09
                        Keynote Speakers:
                        Martin Zeil,
                          Bavarian State
                          Secretary of
                          Economic
                          Affairs,
                          Infrastructure,
                          Transport and
                          Technology

                        Felicitas Pauss,
                          coordinator for
                          external
                          relations, CERN


19
Update on IEEE Anniversary Events
Austin, Texas USA 30 April 09
                     Event:
                     3rd Annual Brain Party and
                        Tech Fair
                     Celebrating our
                        anniversary and
                        thanking local
                        engineers for their
                        contributions

                     Partnered with:
                     Austin Goodwill Center
                        and Computer Museum
                        & Recycling Center
                     Austin Chamber of
                        Commerce
20   18-Jun-10
Update on IEEE Anniversary Events
Boston, MA, USA   11 May 09
                       Keynote Speaker:
                       William Kiczuk,
                           Technical Director -
                           Raytheon
                           Integrated Defense
                           Systems and
                           Director - Strategic
                           Architecture
                       Held in conjunction
                           with the 2009 IEEE
                           International
                           Conference on
                           Technologies for
                           Homeland Security
                           (HST)

21   18-Jun-10
Upcoming IEEE Anniversary Events
     29 Aug          Bangalore, India
     – Speakers: Dr. APJ Abdul Kalam(former President of
       India & Aeronautical Engineer)
     16 Sept         San Jose, CA, USA
     – Speakers: Vint Cerf/Google & TJ Rogers/Cypress
     22 Sept         Beijing, China
     – Speakers: TBD Chinese Academy of Science/Microsoft
     6 Oct           London, UK
     – Speakers: Chris Toumazou/Imperial College London
       and Dame Wendy Hall/University of Southampton, UK
     23 Oct          Tokyo, Japan
     – Speaker: Dr. Mamour Mohri/JAXA Astronaut

22    18-Jun-10
23   18-Jun-10
     Brand Identity Guidelines
      Goal: stronger, more consistent,
      unified visual presentation of the
      IEEE brand
      Visual Identity Guidelines
      125th Anniversary Mark Guidelines
      Visual Identity Guidelines Quick
      Reference Guides
      Web Guidelines
      Use of the letters I-E-E-E
24    www.ieee.org/go/brand
       18-Jun-10
     Today‟s key messages
     Numerous opportunities to build
     relationships with your specific
     publics
     Build relationships with the media
     that cover your technologies
     Corporate PR efforts help you
     Report a crisis to Technical
     Activities so we can help you
     manage the communications
25     18-Jun-10
Public Relations and
Media Relations




Thank you!

								
To top