FREE teacher preview visits available to assess content review and prepare risk assessment “Over 20,000 students attended our educational talks during the last academic year.” Colin Pitt, Education These revised workbooks can be Manager, Cadbury World. downloaded on specific topics before • Essence - travel back in time to witness you visit (they are not available at the creation of Cadbury Dairy Milk. ”It is a great day out with an educational Cadbury World). To download the Discover what the key ingredient is which slant. Excellent marketing talk directed workbooks log onto www.cadburyworld.co.uk gives CDM its unique flavour. towards AQA syllabus or vocational • Purple Planet - step into a state-of-the- course. I took 74 students. Lots of Students are also encouraged to visit art interactive exhibition, where you can chocolate, lots of fun.” Sharon Wellins, Cadbury online at: www.cadbury.co.uk experience chocolate like never before. Eccles College. to gain an up-to-date insight into the Learn what it takes to grow your own brands marketed by Cadbury. A visit cocoa beans using key elements such as Cadbury is a company to the website of our parent company sunlight, shade and water, committed to education. Cadbury Schweppes at: and how these elements Tracing back to1879 www.cadburyschweppes.com will inform affect the yield of a and the move to students about our global business and crop. Discover through Bournville, George policies, such as our commitment to interactive mazes what Cadbury introduced corporate social responsibility. happens to chocolate from Students may also benefit from visiting picking the cocoa pods to the first employee and purchase from the shop community education www.skillsspace.co.uk - an online shelf. Students can also let programme. Cadbury World has education resource that brings to life the off steam playing with maintained this same enthusiasm world of real work through case studies virtual chocolate rain, being and commitment to education to the and interactive content, based on input moulded in chocolate and chasing present day. from functions within Cadbury. Creme Eggs. Bring your camera! Cadbury World can help make your trip as stress-free as possible, with our new To complement your school/college visit • The Bournville Experience - this new • Packed Lunch Deal (for children only) exhibit incorporates a range of subject £8.80 (£10.00 with talk) to Cadbury World we offer educational areas useful for KS3, 4 and 5. For - includes Cadbury World admission, ham talks every day during term time. Business geography and citizenship students there or cheese sandwich, apple, crisps Studies, Design & Technology, Leisure & is the opportunity to use our state-of- and still drink. Tourism, Geography and ICT are subject the-art exhibit to create a community of areas covered. Workbooks are also the future. Learn what George Cadbury National Science Week available. considered important Cadbury World is celebrating National For groups of 30 or more students, when creating the Science and Engineering Week 2008 an individual dedicated talk can be factory and the from 10th to 14th March with interactive arranged, subject to availability. Bournville village. games and puzzles for pupils to enjoy For smaller-sized groups, study days are Business studies and and solve. available (see table overleaf). marketing students can design their For more information about all the own packaging educational resources and facilities NEW FOR 2008 Science in the workplace for Flake or Milk Tray available at Cadbury World, to make a This exciting new talk explains the use of utilising several design booking, or to book your free preview visit science and technology within Cadbury techniques. This exhibit is to carry out your risk assessment, please Trebor Bassett, focusing on sensory extremely interactive and appropriate for call the reservations line on evaluation. students of all ages. 0845 450 3599. Talks commence promptly at 11.30am, finishing at 12.30pm. As there may be more than one school group in attendance, the content of the talk will only cover the bullet points listed below or as advertised on the Cadbury World website. However, individually tailored talks can be arranged for a group of 30 or more students between 10.00am – 3.00pm on any day during term time (subject to availability). COURSE CONTENT DATES GCE BUSINESS STUDIES OR EQUIVALENT Marketing – case study based on • The Confectionery Market • Market Research & Analysis • Marketing Planning 24/01/08, 21/02/08, 04/03/08,18/03/08, 11/04/08, 23/04/08, Cadbury Trebor Bassett • Market Segmentation 06/05/08,19/05/08, 15/09/08, 30/09/08, 13/10/08, 12/11/08, 02/12/08 People in Organisations – case study • Corporate Social Responsibility • Recruitment & Selection 08/02/08, 25/02/08, 06/03/08, 19/03/08, 14/04/08, 24/04/08, based on Cadbury Schweppes plc • Motivation & Leadership • Career Development Planning • Communication 07/05/08, 20/05/08, 16/09/08, 01/10/08, 14/10/08, 18/11/08, 10/12/08 GCSE BUSINESS STUDIES OR EQUIVALENT Marketing – case study based on • Overview of the UK Confectionery Market • Primary & Secondary Market Research 23/01/08, 20/02/08, 05/03/08, 20/03/08, 15/04/08, 30/04/08, Cadbury Trebor Bassett • The Marketing Mix/The 4 Ps • Product Life Cycle 16/05/08, 17/09/08, 02/10/08, 15/10/08, 11/11/08, 03/12/08 Investigating Business – case study • Business Ownership • Business Activity & Competitors • Business Aims & Objectives 30/01/08, 22/02/08, 07/03/08, 09/04/08, 29/04/08, 12/05/08, based on Cadbury Trebor Bassett • Functional Departments • Shareholders & Stakeholder interest 23/05/08, 18/09/08, 03/10/08, 16/10/08, 13/11/08, 04/12/08 GCSE DESIGN & TECHNOLOGY Food Technology – case study based • New Product Development • Production Methods • Quality Assurance & Control 31/01/08, 26/02/08, 10/03/08, 10/04/08, 25/04/08, 13/05/08, on Cadbury Trebor Bassett • HACCP 02/06/08, 19/09/08, 06/10/08, 06/11/08, 27/11/08, 11/12/08 GCSE LEISURE & TOURISM OR EQUIVALENT Customer Service – case study based on • Overview of Cadbury World • The different needs of customers and how 07/02/08, 29/02/08, 13/03/08, 16/04/08, 01/05/08, 06/06/08, Cadbury World the Tourist Attraction they are met • How we provide Customer Service • How we monitor 25/09/08, 07/10/08, 26/11/08 Customer Service • Benefits of Customer Service Marketing – case study based on • Overview of Cadbury World • Primary & Secondary Market Research 05/02/08, 28/02/08, 12/03/08, 17/04/08, 02/05/08, 21/05/08, Cadbury World the tourist attraction • The Marketing Mix / 4 Ps • SWOT Analysis 24/09/08, 09/10/08, 25/11/08 GCSE ICT ICT Applications – case study based on • Electronic Communications • Process Control (CAM) • Retailing • Booking Systems 06/02/08, 03/03/08, 08/04/08, 28/04/08, 08/05/08, 03/06/08, Cadbury Trebor Bassett & Cadbury World 23/09/08, 08/10/08, 20/11/08 GCSE GEOGRAPHY Economic Activities/People & their • The interaction of factors affecting location of Industry • Cadbury Schweppes as 18/02/08, 17/03/08, 22/04/08, 15/05/08, 05/06/08, 29/09/08, needs – case study based on Cadbury a TNC • The interaction of factors affecting agricultural land use in a LEDC (Cocoa 05/11/08 growing in Ghana) NEW FOR 2008 GCSE SCIENCE OR EQUIVALENT Science in the Workplace – case study • An overview of Cadbury Trebor Bassett, products produced and location of industry 19/02/08, 11/03/08, 18/04/08, 14/05/08, 04/06/08, 26/09/08, based on Cadbury Trebor Bassett • The function of the Science & Technology Department • The role of a Sensory 10/10/08, 04/11/08, 09/12/08 Evaluator (chocolate taster) • Health & Safety in the workplace • Cadbury World is not a tour of the factory. • We cannot guarantee the packaging plant • £6.30 per pupil. will be working at any particular time. • £7.50 per pupil including an educational talk. • An average visit lasts about three hours • Payment in full is due on arrival and should • Free parking including refreshments and shopping time. be made by the teacher before the group • Self-service restaurant • Adjacent to the first set of stairs there is lift access leaves the coach. • Disabled toilets to Cadabra and part of the Packaging Plant area. • Groups larger than 60 people may be divided • Excellent disabled and pushchair access into smaller groups in order to accommodate • Picnic and outdoor play area Cadbury World is open on most days from them in the exhibition at timed intervals. January 23rd until December 30th 2008. • Groups failing to book in advance or who • This is a chocolate factory, so only assistance Reservations are essential, by phone/fax only, fall below 15 people will not qualify for group dogs are allowed, except in the production to guarantee admission and secure group benefits eg free places, meal vouchers and area where a dog-sitting service is available. terms. A group is defined as 15 or more full discounted admission. • For the comfort and safety of wheelchair paying visitors. • Rates then payable are £13.00 per adult and users we recommend that organisers notify Call the reservations line 7 days a week on: 0845 450 3599 £9.95 per child. the reservations office of the number of wheelchairs expected in their group, and seek advice on avoiding busy times. Fax messages may be sent on: 0121 451 1366 For opening days and general information please ring our reservations line or visit our website: www.cadburyworld.co.uk • One free adult admission for every ten Please visit www.multimap.co.uk or school children, subject to a minimum of www.enjoyengland.com/tomtom 15 paying children. (Additional adults to be • Concessions for adults accompanying for specific directions. charged at normal group rate - £8.50.) school, college and youth groups are given • One coach driver to receive free admission on the understanding that children are fully Cadbury World, Linden Road, Bournville and one meal voucher. supervised at all times on the Cadbury World site. Birmingham B30 1JR DETAILS CORRECT AT TIME OF GOING TO PRESS (NOVEMBER 2007). WE RESERVE THE RIGHT TO VARY OPENING HOURS AND ADMISSION PRICES WITHOUT PRIOR NOTICE, AND TO REFUSE ADMISSION. ALL OFFERS SUBJECT TO AVAILABILITY.
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