CERTIFICATE - INTERNET MARKETING - CPS
Required Courses Cr. Prereq.
Marketing (MKT 110) 3
Web Development I (WEB 125) or Introduction to
Web Business (WEB-150) 3
Internet-Based Marketing (MKT 250) 3 MKT 110
Retail Internet Businesses (EBC-310) 3 EBC 110
Select 3 credits from the following:
IBT: Search Engine Optimization (EBC-411A) 1 MKT 110
IBT: Google AdWords (EBC-411B) 1 MKT 110
IBT: Web Analytics (EBC-411C) 1 MKT 110
IBT: Social Networking (EBC-411D) 1 MKT 110
IBT: Online Visibility (EBC-411E) 1 MKT 110
EBC-110 is a prerequisite for this certificate. Students who lack either prior practical experience or prior formal academic
experience will be required to fulfill the prerequisite for EBC-310 which is EBC-110. It may be waived after consultation with
with the CPS assistant Dean for Business and Accounting programs.