Internet Marketing Seminar by izy20048


									                                    M O H A W K                  V A L L E Y                C H A M B E R                      O F        C O M M E R C E

                                    The Week
(315) 724-3151

                                    September 22 -
                                    September 26, 2008

                                                            Internet Marketing Seminar
                                                                     Establish a Competitive Advantage
                                                                                  Wednesday, October 8, 2008
                                                                                        Radisson Hotel
                                                                                   200 Genesee St., Utica, NY

                                                  How the Internet has changed the way products or services are sourced               Presentation by:
                                                  Overview of the search engines
                                                           Market share                                                           Site-Seeker, Inc.
                                                           Increased role of local search
                                                  Three components of Internet Marketing
                                                           One – Driving Traffic to your Website                                Registration: 7:30 am
                                                                    Traditional Methods                                        Program: 8 am– 2:30pm
                                                                    Search Engine Optimization
                                                                    Pay Per Click Advertising
                                                                    Destination Sites                                             Chamber Members: $35
                                                           Two -- Converting Website Traffic into leads or customers
                                                                    Your biggest competitor – the back button                       Non-Members: $40
                                                                    Role of your home page                                      Includes continental breakfast &
                                                                    Navigation                                                            lunch buffet
                                                                    Other site elements
                                                           Three – Measurement and Testing
                                                                                                                                      Presented by
                                                                    Why measure                                                      Mohawk Valley
                                                                    What to measure                                               Chamber of Commerce
                                                                    How to measure
                                                  Developing an internet marketing strategy for your business
                                                                                                                                     Small Business
Frank Elias, III, President

                                                  Evaluation of Audience websites                                                   Council Partners

                                       Advanced reservations REQUIRED. Please make reservations for the “Internet Marketing Seminar” by Monday, October 6th. Mail to:
                                       Mohawk Valley Chamber of Commerce– 200 Genesee Street, Utica, NY 13502 or Fax: (315) 724-3177 or Email:
                              No-shows will be billed. Seating is limited to the first 40 reservations. $35 Chamber memners, $40 non

                                       Name (s): ____________________________________________________________________________________________________

                                       Company: ___________________________________________________________________________________________________

                                       Address: _____________________________________________________________________________________________________
Elis DeLia, Chairman of the Board

                                       Phone: _______________________________________         Fax: ______________________________________

                                       Credit Card ( ) Visa ( ) MasterCard ( ) AmX #___________________________________ Exp.___________ ( ) Check encl.

                                                              Rejuvenate! Med Spa Expands & Hires New Plastic Surgeon

                                                              UTICA, NY – Since opening as the area’s first full-service medical spa and
                                                              cosmetic surgery center in mid 2007, Rejuvenate! Med Spa has quickly grown into
                                                              a regional leader in esthetics. Starting with just 2 full-time employees only a year
                                                              ago, Rejuvenate! now runs with 5 full-time and 5 part-time employees and has just
                                                              recruited Dr. Janet S. Mackenzie, board certified plastic surgeon to join the team this

                                    Dr. Janet S.        Dr. Mackenzie brings with her over 10 years of cosmetic surgery experience and has
                                    Mackenzie            a unique understanding of women’s needs. She is certified by the American Board of
                                                         Plastic Surgery and a fellow of the American Academy of Cosmetic Surgery. Dr.
                                    Mackenzie specializes in cosmetic breast surgery, body contouring, liposuction and facial procedures. Dr.
                                    Mackenzie has been in “Best Surgeons in America” for the last three years and was nominated for the
                                    “Best Surgeon of the Year” award, through the Wyoming Medical Center.

                                    Rejuvenate!’s success has been propelled by America’s enthusiasm for esthetics. Americans last year
                                    spent an estimated $13.2 billion—more than the gross domestic product of some countries on medical
                                    spa and cosmetic surgery services.

                                    By combining medicine, art and technology to emphasize health and beauty, the team at Rejuvenate!
                                    has quickly established a growing pool of clinical talent and attracted an expanding loyal client base from
                                    across New York, Pennsylvania, New England and Canada. Rejuvenate! plans to expand into other
                                    Central New York cities soon.

                                    “We provide a haven from the ordinary,” said Dr. Frederic Joyce. “Our clients come from all walks of life
                                    with many different needs and concerns. We make sure everyone who steps inside Rejuvenate! feels at
                                    home and comfortable.”

                                    For Rejuvenate!, plastic surgery isn’t just about cosmetic needs. Many people want surgery for
                                    reconstruction, functional improvement, skin cancer or other needs. Dr. Mackenzie is pleased to be a part
                                    of treatment for these medical’ problems as well. Skin cancer and breast reduction surgeries are among
                                    the most common reasons clients seek surgery.

                                    “I believe that plastic surgery can and should be a safe and positive experience,” said Janet S. Mackenzie,
                                    M.D. “Nobody wants to look unnatural. I strive to give them a more rejuvenated, natural look. I talk to
                                    clients about their goals, realistic outcomes and recovery. I tailor my approach to each client to best suit
                                    his or her individual needs.”

                                    Dr. Mackenzie continued, “I’m really looking forward to returning to Central New York and joining the
                                    Rejuvenate! Team. I was born in Rochester and my family is excited about skiing and hiking in the

                                    Rejuvenate! is a full-service medical spa and cosmetic surgery center located at 2202 Genesee Street in
                                    Utica, New York. Rejuvenate!’s team of leading clinical experts includes cosmetic surgeon Frederic Joyce,
                                    M.D. and plastic surgeon Janet S. Mackenzie, M.D. Rejuvenate! offers a safe, clean and relaxing spa-like
                                    environment that caters to the comfort of clients featuring the latest technology and treatments.

                                    For more information, or to schedule a free consultation, please contact Diane Bucciero, Office Manager,
                                    at 315-624-0100 or visit the company’s website at

                                                                             S             E             M               I           N             A              R
                                                                                              Friday, October 17, 2008
                                                                                                    Radisson Hotel
                                                                                         7:30 Registration, 8:00 am - 11:00 am
                                                                                                 Continental Breakfast
                                                                                              $15.00 Chamber members
                                                                                                $20.00 non-members

                                                                                                      With presentations by:
                                                                                                  New England Wood Pellet, LLC
                                                                                                    New York Power Authority
                                                                                                          National Grid
                                                                                                        Integrys Energy
                                                                                                     Morrisville State College

                                                                                   Watch for more information in October’s ACTION Newsletter!

                                    September Business After Hours - September 24th. 5:30 - 7:30 pm.
                                    Make your reservation now for the MV Chamber’s September Business After Hours at Faxton-St. Luke’s
                                    Healthcare, at the corner of Bennett Street and Burrstone Road. Join us for hors d’oeuvres, cocktails and
                                    great networking! Visit to register. $5 Chamber members,
                                    $20 non-members. Pay at the door. No Exceptions please.

                                    The Mohawk Valley Chamber of Commerce in conjunction with the Greater
                                    Syracuse Chamber of Commerce announce a March 2009 trip to China.
                                    The Mohawk Valley Chamber of Commerce in conjunction with the Greater Syracuse Chamber
                                    of Commerce will once again offer a 9 - day trip to China, March 27 - April 4, 2009. For the total
                                    price of $1.999 per person, based on double-occupancy, travelers will receive round-trip charter
                                    coach bus transportation to and from JFK, round-trip airfare from JFK to China, 4 and 5 star hotel
                                    accommodations, deluxe tour busses with English-speaking tour guides, three full meals per day, fees
                                    for all attractions and any applicable taxes.

                                    If you are interested in this exciting opportunity, please attend an invaluable pre-tour orientation for all
                                    interested participants on Tuesday, October 7th at the Radisson Hotel from 5:00 pm - 6:30 pm. Any
                                    questions you have will be answered and more in-depth information will be available. To RSVP for
                                    the orientation, please contact Eva Aboussleman at (315) 724-3151 X-227 or email eaboussleman@
                           Reservations for the orientation can also be made by contacting Sharon Grabosky at
                                    (315) 470-1833 or

                                                                  United Way of the Valley & the Greater Utica Area
                                                                         Utica Office – 270 Genesee Street, Utica NY 13502
                                                                                P. 315.733.4691      F. 315.733.4105
                                                                            Valley Office – PO Box 523, Ilion NY 13357
                                                                                P. 315.894.9903      F. 315.894.9903

                                       Seneca Lake Wine Country Tour
                                         Sunday, September 28, 2008
                                                                               Cost: $65 per person
                                                                                              Non Refundable

                                         9:00 am Depart from K-Mart parking lot in Herkimer
                                         9:30 am Depart from Utica Thruway parking lot
                                                                         (Travel accommodations by Wade Tours)

                                                               Visits to 4 National & International
                                                                Award Winning Wineries on the
                                                                     West Side of Seneca Lake
                                                      -    Fox Run Vineyards, tour and tasting
                                                      -    Anthony Road Wine Co., tour, tasting & lunch
                                                      -    Hermann J. Wiemer Vineyards, tour and tasting
                                                      -    Lakewood Vineyards, tour & tasting

                                                      -    Lunch will be provided
                                                      -    We will stop for dinner on the return trip. The cost of the evening
                                                           stop is not included in the $65 ticket price.

                                     For more information or to make reservations,
                                     please call 315-894-9903. Proceeds to benefit the
                                     United Way of the Valley & the Greater Utica

                                    The Women’s Employment and Resource Center (WERC)
                                    5th Annual Awards Luncheon
                                    Wednesday, October 8, 2008. Noon at the Yahnundasis Golf Club, 8639 Seneca Turnpike, New Hartford.
                                    Guest speaker Gail Nackley Uebelhoer, Esq., Principal Law Clerk to NYS Supreme Court Justice, Oneida
                                    County Supreme Court. Proceeds will benefit the services of The Women’s Employment and Resource
                                    Center. $25.00 per person. Please make reservations by October 1st. Make checks payable to: WERC
                                    and mail to PO Box 8097, Utica, NY 13505. Donations to WERC are deductible to the fullest extent
                                    allowed by law.

                                    Northland Communications Announces Two New Employees
                                    Northland Communications is pleased to announce Ms. Lisa Ross as Vice President of Sales and
                                    Marketing and Ms. Suzy Weeks as Senior Account Executive.
                                                             From 2000-2008, Ms. Ross was Vice President of Sales and marketing for Dart
                                                             Communications, a component software development company in Rome, New
                                                             York. Prior to Dart Communications, Ms. Ross spent 8 years with CXTec, a network
                                                             hardware distributor located in Syracuse, New York. In 1997 she became the Vice
                                                             President of Sales for CXTec During her tenure, Ms. Ross initiated the developed the
                                                             Equal2New pre owned equipment program and then went on to lead the recruitment,
                                                             development and management of a 100 plus sales organization. Lisa will be
                                                             expanding the sales and support of all Northland products in the Central New York

                                                             Ms. Suzy Weeks has an extensive telecom background. From 1999 – 2007 Suzy
                                    Lisa Ross                was employed by TelCove where she worked with Central New York businesses
                                                             specializing in voice, internet and data solutions. In 2007 she became Senior Account
                                                             Director for the Northeast and Mid Atlantic Higher Education and Research Institutions
                                                             for Level 3 Communications. Ms. Week’s focus revolves around providing cutting
                                                             edge technology and solutions to enhance voice, IP, Data, Co-location and Disaster
                                                             Recovery applications.

                                                             About Northland Communications
                                                             Northland Communications is a full service communications provider servicing
                                                             Central New York Businesses. Northland’s history, dating back to 1905, has been
                                                             built on providing dedicated personal service coupled with innovative voice and data
                                                             solutions. Steady growth along with a business strategy that has put their customer’s
                                    Suzy Weeks               in the forefront has allowed Northland Communications to successfully acquire
                                                             additional product lines creating a total solution provider. Northland Communications
                                                             has offices in Utica, Syracuse and Albany.

                                    The Stanley Center for the Arts 80th Anniversary Celebration
                                    Friday, September 26, 2008. Cocktails - 6:30 pm. Dinner & Dancing - 7:30. Live music by Classified,
                                    Silent Auction, Black Tie Optional, Valet Parking. $125.00 per ticket. Please RSVP to (315) 724-1113, or
                           by September 15th. Reserved tables available by request.

                                    Peacemaker Program seeking vendors for Shop for Hope
                                    The Peacemaker Program, Inc. is accepting applications from interested vendors until Sept. 30 for its
                                    second annual Shop for Hope festival.

                                    Shop for Hope is to be held from 11 a.m. to 5 p.m., Nov. 9 at Stonebridge Golf and Country Club in New
                                    Hartford. This special event provides an opportunity to purchase unique items for yourself or for gifts,
                                    including; hand made scarves and jewelry, beautifully designed children’s hair ribbons, gourmet coffee,
                                    floral designs and much more!

                                    Last year, the event featured more than 20 local vendors and raised $2,000 to help support services
                                    provided by The Peacemaker Program, Inc. Shop for Hope truly provides a cause worth shopping for!

                                    Applications are due by Sept. 30 from individuals or businesses selling unique items, and can be found
                                    online at or by calling (315) 724-1718.

                                    Several vendors are already scheduled to attend, including; Lia Sophia Jewelry, Pampered Chef, Higher
                                    Groundz Gourmet Coffee and Chocolates, By-Gone Days Shoppe, Scarfabulous, Beaded Bird Designs,
                                    Wascally Wibbons, and Home & Garden Party.

                                    The Peacemaker Program, Inc. is a local non-profit agency that relies on more than 400 community
                                    volunteers to provide quality dispute resolution and child advocacy services. Its mission is to offer
                                    inclusive innovative approaches to resolve conflict and achieve positive outcomes for children, families,
                                    and the community.

                                    St. Elizabeth Medical Center Foundation is pleased to announce the 30th
                                    Anniversary Dinner Dance Gala!
                                    Lisa DeFuria-Rocci and Heidi VanDerhoof Fonner, Co-Chairs for the Dinner Dance, invite you to attend
                                    this year’s fun-filled event. The event is black-tie optional and will be held on Saturday, October 4, at
                                    the Radisson Hotel Utica Centre. Your attendance or contribution to this year’s event will benefit the
                                    orthopedic construction project at St. Elizabeth Medical Center.

                                    The evening will begin with a cocktail hour at 6:00 p.m. followed by a gourmet dinner served at 8:00 p.m.
                                    Back by popular demand is last year’s hit band, “Nik and the Nice Guys” performing until 11:00pm. Please
                                    see the attached invitation.

                                    New this year... The 30th Anniversary Pearl Necklace Raffle! Purchase a key for a chance to win an 18”
                                    strand of 6.5-7mm Pearls generously donated by Lennons-W.B. Wilcox Jewelers. The retail value of this
                                    gorgeous necklace is $500! Keys are only $10 each, a maximum of 250 keys will be sold. If you would like
                                    to participate in the raffle but are unable to attend the event, a proxy will be assigned for you.

                                    Dinner Dance tickets are $150 per guest, tables of ten are available for $1,500.00.
                                    If you would like to attend the event or purchase a chance to win the pearl necklace please call CaSandra
                                    Eaton, Special Events Coordinator, at 734-4287 or complete the attached reply card and send to: SEMC
                                    Foundation Office, 2209 Genesee Street, Utica, NY 13501.

                                                          We hope to see you at the 30th Anniversary Dinner Dance!
                                                                   Kindly respond on or before September 22
                                                     We look forward to joining you!                                          30th Anniversary Raffle
                                                      Number of guests in my Party _______.*                                     Purchase a key to win an
                                                          $150 per person, $1,500 per table of ten.                                 18” inch strand of
                                                          *PLEASE LIST TABLE SEATING ON REVERSE.                                     6.5-7mm Pearls!
                                                                                                                                  Generously donated by
                                                    We are regretfully unable to attend.                                     Lennon’s-W.B. Wilcox Jewelers.
                                                                                                                                   Retail Value - $500.
                                                     Enclosed is my contribution of $_______.
                                                                                                                                 Keys— Only $10 each.
                                                    I would like to purchase ____ # of Keys.                                   Maximum of 250 tickets sold!
                                                       Total Enclosed $______________.                                        *A proxy will be provided if you
                                                                                                                              are unable to attend the event.
                                            Name________________________________                                             PLEASE MAKE CHECKS PAYABLE
                                                                                                                                TO: SEMC FOUNDATION.
                                            Address_______________________________                                           VISA, MASTERCARD, AMEX OR DISCOVER
                                            City___________State________Zip________                                        CREDIT CARD NO.
                                            Email__________________Phone__________                                         EXPIRATION DATE____________

                                    The Observer Dispatch/Northland Communications
                                    Accent on Excellence Awards Luncheon
                                    Honoring young leaders in Oneida and Herkimer counties who make significant contributions to the
                                    betterment of the area’s economy, community spirit, or quality of life. Thursday, October 16, 2008, Noon
                                    to 1:30 pm at Daniele’s Banquet Specialists, 8360 Seneca Turnpike, Route 5, New Hartford. $30.00 per
                                    person or $240.00 per table of 8. This year’s honorees are Meredith Harper Bonham, Hamilton College;
                                    Stephanie Davis, Excellus BlueCross BlueShield; Carrie Bergeron Desai, Upstate Cerebral Palsy; William
                                    Lints, Herkimer County Community College; Robert Mortis, Munson-Williams-Proctor-Institute; Brianne
                                    Puleo, Sitrin Health Care Center, Inc.; Kate Rolf, Visiting Nurses Association of Utica/Oneida County;
                                    Anthony Scibelli, Faxton-St. Luke’s Healthcare; Tricia Sticca, Northland Communications; Bonnie Woods,
                                    US Trust, Bank of America Private Wealth Management. Please respond with your reservations to
                                    Rosemary Wagner at 865-3213 by Thursday, October 9, 2008 or email
                                    Choose how you would like to receive the Monthly ACTION Newsletter!
                                    BE IN THE KNOW!! You can receive the Chamber’s ACTION Newsletter via email in color, hard copy
                                    black & white (one paper copy per company) or BOTH! Stay informed and up-to-date on all Chamber
                                    events, member news and more! Email and let us know which you prefer!

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