VIEWS: 66 PAGES: 3 CATEGORY: Computers & Internet POSTED ON: 6/18/2010
In 2009, it was announced that internet superpowers Microsoft and Yahoo would team up to become partners in the search engine business. Having received clearance from the United States Department of Justice and European Commission, the two companies are now focused on implementing the deal. Per the agreement, Yahoo will be using Microsoft's Bing algorithm to power its search results and paid listings.
Does Yahoo Using the Bing Algorithm Make SEO Easier For a Small Business? In 2009, it was announced that internet superpowers Microsoft and Yahoo would team up to become partners in the search engine business. Having received clearance from the United States Department of Justice and European Commission, the two companies are now focused on implementing the deal. Per the agreement, Yahoo will be using Microsoft's Bing algorithm to power its search results and paid listings. How will this new partnership affect SEO strategy for small businesses? Of course, all this remains to be seen, but companies will certainly need to start optimizing with the coming changes in mind. Double Your Pleasure Because Yahoo and Bing will be using the same algorithm, it is very likely that websites will achieve the same results on both search engines. So if you are ranked on the first page of Yahoo, you will probably be ranked on the first page of Bing as well. The interesting factor is that Bing strives to make SEO much easier for businesses and webmasters. For example, there is currently a number of tools, guides, resources and forums available for those who want to specifically optimize for this search engine. While Google is dominating the market by far, Bing is currently a fast growing segment small businesses definitely want to target. Greater Reach for Search Marketers Yahoo using the Bing algorithm means that sponsored results of both search engines will be pulled from the MSN AdCenter, Microsofts answer to Google AdWords. If you have been reluctant to advertise with MSN or Yahoo due to neither of them having the volume of traffic Google generates, the potential of this new partnership may change your mind. Bing and Yahoo already control roughly 25% of the search market, so with the two combining forces, the reach of MSN AdCenter will expand considerably, which could make it very well worth your time. The Bing Algorithm Matters In a very short amount of time, Bing has proven to be an efficient search engine small businesses need to pay attention to. Internet searchers have taken notice, and this means companies need to prepare. While a different algorithm is involved, many of the optimization aspects remain the same. Therefore, a good way to approach would be simply focusing on the basics and best practices of SEO. This includes updating your content on a regular basis, properly targeting and using keywords, building quality links, and making use of all the optimization tools available to you. At this point, many things remain unclear regarding the Microsoft and Yahoo search deal. Though a lot has been speculated, no one knows for sure just how identical the search results will be, or whether the combined search advertising model will experience any significant growing pains. One thing is for certain - it will have a huge impact on SEO and search engine marketing. For More Information http://www.seotoolskeyword.com/yahoo-bing- algorithm-seo-easier.html
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