Does Yahoo Using the Bing Alogrithim

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					Does Yahoo Using the Bing Algorithm Make SEO
         Easier For a Small Business?

In 2009, it was announced that internet
superpowers Microsoft and Yahoo would team
up to become partners in the search engine
business. Having received clearance from the
United States Department of Justice and
European Commission, the two companies are
now focused on implementing the deal. Per the
agreement, Yahoo will be using Microsoft's Bing
algorithm to power its search results and paid
listings. How will this new partnership affect
SEO strategy for small businesses? Of course,
all this remains to be seen, but companies will
certainly need to start optimizing with the coming
changes in mind.

Double Your Pleasure

Because Yahoo and Bing will be using the same
algorithm, it is very likely that websites will
achieve the same results on both search
engines. So if you are ranked on the first page of
Yahoo, you will probably be ranked on the first
page of Bing as well. The interesting factor is
that Bing strives to make SEO much easier for
businesses and webmasters. For example, there
is currently a number of tools, guides, resources
and forums available for those who want to
specifically optimize for this search engine.
While Google is dominating the market by far,
Bing is currently a fast growing segment small
businesses definitely want to target.

Greater Reach for Search Marketers

Yahoo using the Bing algorithm means that
sponsored results of both search engines will be
pulled from the MSN AdCenter, Microsofts
answer to Google AdWords. If you have been
reluctant to advertise with MSN or Yahoo due to
neither of them having the volume of traffic
Google generates, the potential of this new
partnership may change your mind. Bing and
Yahoo already control roughly 25% of the
search market, so with the two combining
forces, the reach of MSN AdCenter will expand
considerably, which could make it very well
worth your time.

The Bing Algorithm Matters

In a very short amount of time, Bing has proven
to be an efficient search engine small
businesses need to pay attention to. Internet
searchers have taken notice, and this means
companies need to prepare. While a different
algorithm is involved, many of the optimization
aspects remain the same. Therefore, a good
way to approach would be simply focusing on
the basics and best practices of SEO. This
includes updating your content on a regular
basis, properly targeting and using keywords,
building quality links, and making use of all the
optimization tools available to you.

At this point, many things remain unclear
regarding the Microsoft and Yahoo search deal.
Though a lot has been speculated, no one
knows for sure just how identical the search
results will be, or whether the combined search
advertising model will experience any significant
growing pains. One thing is for certain - it will
have a huge impact on SEO and search engine
marketing.

For More Information
http://www.seotoolskeyword.com/yahoo-bing-
algorithm-seo-easier.html

				
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Description: In 2009, it was announced that internet superpowers Microsoft and Yahoo would team up to become partners in the search engine business. Having received clearance from the United States Department of Justice and European Commission, the two companies are now focused on implementing the deal. Per the agreement, Yahoo will be using Microsoft's Bing algorithm to power its search results and paid listings.