For James Greco, CEO of Bruegger's Enterprises, a Burlington, VT-based $200 million chain of cafe-bakery shops, business is all about reviving withering entities. In his current role as CEO of Bruegger's (formerly Bruegger's Bagels), Greco vivified a tottering national chain of bagel outlets to report 19 quarters of consecutive growth alongside positive same store sales. His 90-day revival strategy began with the removal of "Bagels" from store signs and the introduction of fresh salads to menu offerings for five test stores, along with a new look. The company soon saw a 20% to 30% bump in sales at the five stores. The spruced-up food chain now boasts 290 locations, and a formidable scorecard -- an EBITDA compound annual growth rate of 20% from 2004 through 2008.
Beyond Bagels Fayazuddin A Shirazi Chief Executive; Aug 2009; 241; Docstoc pg. 14 Reproduced with permission of the copyright owner. Furthe
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