Antihistamines—Continued from page dramine’s unpredictable ability to haven’t developed enough verbal
19 cause either marked drowsiness or cues quite yet to clue you in on
off-the-wall excitability. what may be wrong. Plus, OTC an-
antihistamines (although some
tihistamines may be too strong for
sedation can occur). While loratadine and cetirizine both their little bodies to handle.
have the convenience of once-daily
Excited (if not frazzled) parents dosing and seem to be equally ef-
may think, “Great! I’ll give my child Cate Sibley received her doctor of
fective, cetirizine is my professional
Benadryl to help with her allergy pharmacy degree from Northeast-
(and personal) recommendation.
symptoms and help them rest, too.” ern University in Boston, and is
It’s been proven to work faster and
Don’t prepare that cup of hot tea currently a community pharmacist
reach its peak effects much sooner
and reach for your favorite book too in Charlotte, NC. Her goal behind
than loratadine. It’s a bit more
soon. Benadryl has been known to becoming a pharmacist was to be
sedative than loratadine, so if you
cause paradoxical hyperactivity in an accessible source of informa-
notice your child’s sleepy time com-
children: an unexplainable ability tion to patients so they can un-
ing on a little too quick, loratadine
to cause inconsolable irritation and derstand their medications as best
is still an excellent alternative.
agitation. as possible. She quickly realized
If your child’s allergy symptoms her goal would be hard to reach
And the Pharmacist are persistent even after taking by standing behind the counter in
Recommends the OTC antihistamines, a visit to the pharmacy. To reach her goal,
While diphenhydramine’s quick the physician may be necessary. she and another pharmacist, Nova
15-to-30-minute onset of action In fact, if your little one is less Simpson, started a website called
seems like a good thing, it doesn’t than two years old, it’s probably GetPharmacyAdvice.com. Visit
reach its peak performance for best to take your infant to a phy- http://www.getpharmacyadvice.
about two to four hours. Also, sician before treating her on your com/freegift.html to download a
it must be taken multiple times own. She may be suffering from a free report on how to save money
per day. Plus, there’s diphenhy- non-allergic condition, as toddlers on your prescription medications.
Media Violence and Public Policy: Cutting Through the Hype
By Douglas A. Gentile, PhD
The effects of media violence on is a cause of aggression in society public is not aware that the scien-
children’s aggressive thoughts (yes, they use the C-word!): tific and public health communities
and behaviors have been studied • The American Academy of Pe- were in such unanimous agree-
for over 40 years. Scientists know diatrics ment. Why does this issue continue
not only what types of effects me- • The American Medical Associa- to be debated in the media when
dia violence have, how large they tion there is so little debate among sci-
are, but also how they work and • The American Psychological As- entists? There seem to be several
why. Most people don’t know that. sociation important reasons.
Most people think that there is still • The American Academy of Fam-
real debate over whether media The first is a common misunder-