NEWS | Vendors
Some lawmakers ‘just say
no’ to ads promoting meds
» Dakim Inc. announced that its brain
ﬁtness system has been adopted by 286
senior living communities across 34 states.
The ﬁrm added 136 sites in the last year
alone. The ﬁrm helps residents build their By John O’Connor the bathroom. ” A colleague
defenses against dementia and memory loss. “I’m glad that one pill is mak- then suggests Avodart, saying,
ing my bones strong.” “other medicines, they don’t
Photo: Novartis Pharmaceuticals
» Polaris Medical Inc. recently So asserts Actress Sally Field treat the cause because they
introduced the new line of Slide Assist during a recently televised ad don’t shrink the prostate.”
products. It is intended to help caregivers for Boniva, a once-monthly FDA regulators said the claim
lift, transfer and reposition residents. osteoporosis medication. If is without merit.
some lawmakers get their way, Recent FDA guidelines
» Moen’s SecureMount installation sys- such messages will be as hard suggest that both beneﬁts and
tem recently received a Top 100 Products to ﬁnd as the habit costume Football Hall of Famer Joe risks be explained in similar
Award from Buildings magazine. Its unique Fields wore decades ago in Montana is the spokesman for type styles and voice-overs in
Novartis Pharmaceuticals’ “Take
design makes it possible to quickly put a “The Flying Nun” TV show. the pressure off” campaign, which
grab bar anywhere, with or without wall Increasingly, lawmakers in targets high blood pressure. Drug The new guidance came
studs. The product is ideal for installing ﬂat- Congress are calling for an companies are under pressure to in the wake of complaints
screen televisions, according to the ﬁrm. end to direct-to-consumer stop running such messages. against drug maker tactics to
ads. The $4.3 billion sector minimize risks and play up
» Kikaku America International (the second biggest ad spend) say pharmaceutical compa- beneﬁts via distracting music
recently released the “2008 Senior Care is being cited for a list of ills. nies should not be allowed to and type styles.
Digest Interdisciplinary Report: A Survey Rep. James Moran (D-VA) deduct advertising costs as a Potential legislation comes
of Long-Term Care Health Professionals.” said that such ads violate business expense. at a time when the sector has
The annual survey offers a snapshot of decency standards. Rep. GlaxoSmithKline was pulled back on spending and
views among leaders in key disciplines. Henry Waxman (D-CA) said recently cited by the Food and faces greater federal scrutiny.
that they should not be shown Drug Administration when But ad experts say the ads
» Several Erickson Retirement Com- right afte