VIEWS: 14 PAGES: 2 CATEGORY: Medicine POSTED ON: 6/18/2010
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Business & Marketing How to do it… Resident security [ “Residents’ family members are given added peace of mind that their loved ones are being tended to quickly and thoroughly.” ] Selling residents on security technology may be one of long-term according to Chris Beekman, study after the technology has been national accounts director for installed for a period of time in a care facilities’ easier tasks. Most are eager to explain to prospective Stanley Healthcare Solutions. long-term care community. Then, residents and families how their systems keep residents well cared “Explaining how the use of both the company and the commu- the technologies keeps their nity can use results as marketing for and protected. But sometimes they need assistance to do it right. family member safe will help collateral, Rheault says. Technology companies can help facilities tell their stories with mar- to gain family understanding of Vocollect also uses case stud- the technologies, and they will ies. Assessments are taken before keting materials and case studies. help their loved one to accept AccuNurse is installed, and after the technologies and their ben- 90 days and 180 days. Providers 1 Promoting resident secu- get proper care and timely care,” efits,” Beekman says. usually welcome case studies, rity is, and should be, a part notes Jim Quasey, president of Michelle Bromberg of Jeron which “tell the story of what the of facilities’ overall pitch to Vocollect Healthcare Systems, Electronic Systems also notes: technology is doing for the facil- potential residents and families, which produces AccuNurse, a “Residents’ family members are ity from the eyes of the provid- technology industry experts say. voice-assisted application. given added peace of mind that ers—the gains they get through “The facilities use it as a way their loved ones are being tended the technology,” explains Pam 2 to differentiate and say it is a sys- The more detailed the to quickly and thoroughly, espe- Rak, president of Communitech tem we put in to provide a higher better when it comes to cially in situations that can poten- LLC, the marketing and public level of care and provide dignity explaining a resident security tially escalate to emergencies.” relations agency for Vocollect’s and independence for residents,” program to families, vendors say. long-term care division.
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