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How to do it... Resident security


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									  Business & Marketing

How to do it…
Resident security                                                               [   “Residents’ family members are
                                                                                    given added peace of mind that
                                                                                       their loved ones are being
                                                                                   tended to quickly and thoroughly.”                            ]
Selling residents on security technology may be one of long-term                according to Chris Beekman,            study after the technology has been
                                                                                national accounts director for         installed for a period of time in a
care facilities’ easier tasks. Most are eager to explain to prospective
                                                                                Stanley Healthcare Solutions.          long-term care community. Then,
residents and families how their systems keep residents well cared                 “Explaining how the use of          both the company and the commu-
                                                                                the technologies keeps their           nity can use results as marketing
for and protected. But sometimes they need assistance to do it right.
                                                                                family member safe will help           collateral, Rheault says.
Technology companies can help facilities tell their stories with mar-           to gain family understanding of           Vocollect also uses case stud-
                                                                                the technologies, and they will        ies. Assessments are taken before
keting materials and case studies.                                              help their loved one to accept         AccuNurse is installed, and after
                                                                                the technologies and their ben-        90 days and 180 days. Providers

     Promoting resident secu-           get proper care and timely care,”       efits,” Beekman says.                  usually welcome case studies,
     rity is, and should be, a part     notes Jim Quasey, president of             Michelle Bromberg of Jeron          which “tell the story of what the
     of facilities’ overall pitch to    Vocollect Healthcare Systems,           Electronic Systems also notes:         technology is doing for the facil-
potential residents and families,       which produces AccuNurse, a             “Residents’ family members are         ity from the eyes of the provid-
technology industry experts say.        voice-assisted application.             given added peace of mind that         ers—the gains they get through
   “The facilities use it as a way                                              their loved ones are being tended      the technology,” explains Pam

to differentiate and say it is a sys-          The more detailed the            to quickly and thoroughly, espe-       Rak, president of Communitech
tem we put in to provide a higher              better when it comes to          cially in situations that can poten-   LLC, the marketing and public
level of care and provide dignity              explaining a resident security   tially escalate to emergencies.”       relations agency for Vocollect’s
and independence for residents,”        program to families, vendors say.                                              long-term care division.

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