Diversity Management Versus Gender Equality: The Finnish Case

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					Diversity Management Versus Gender Equality: The Finnish Case
Susan Meriläinen; Janne Tienari; Saija Katila; Yvonne Be
				
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Description: The notion of diversity management (DM) has in recent years spread out from its Anglo-American origins. However, few studies have theorized how alternate discourses established in particular societal contexts can challenge penetration of the organizational agenda by DM discourse. Based on a study of corporate websites, we offer a description of DM discourse in Finnish companies. We show how gender equality as an institutionalized societal discourse shapes the meanings attached to DM, and discuss the power effects of this intertwining. For the burgeoning research on diversity management, the Finnish case illuminates how a gender egalitarian context affects the inclusion of certain manifestations of diversity (and its management), while excluding others. [PUBLICATION ABSTRACT]
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