Do You Tweet? by ProQuest


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									                 with   interest
                                                                                                 T e c h          T a l k

 Do You
                                                                                                       greetings (6.5 percent),
                                                                                                       product promotions
                                                                                                       (2.7 percent),
                                                                                                       industry news, such as
                                                                                                       comments on the recession,

                                                                                                       regulations or personal-
                                                                                                       finance issues (2.1 percent)
                                                                                                       vendor discussions, such
                                                                                                       as updates on new technol-
                                                                                                       ogy (0.1 percent).
                                                                                                   An example of a commu-
  Many community banks are adopting Twitter for public communication                            nity bank using Twitter is
                                                                                                North Adams, Mass.-based
                   BY SCoTT MiLLS
                                                         to share news and information.         MountainOne Financial Partners,
                                                         Institutions are showing “Twitter      a holding company with four

                   B    y now you know that Twitter
                        is the hot new public com-
                   munication medium where users,
                                                         personas,” or styles, in how they
                                                         communicate, and there are
                                                         marked differences in average
                                                                                                community banks. Liz
                                                                                                Bissell, vice president, says
                                                                                                MountainOne has four Twitter
                   both individuals and organiza-        number of tweets generated by          persona styles.
                   tions, post messages (or “tweets”)    big banks, regional banks and             Bissell advocates creating an
                   with 140 or fewer characters.         community banks.                       editorial calendar for sending
                   Financial institutions of all sizes      Followers can be customers,         tweets regularly, establishing
                   are creating Twitter accounts to      potential customers, vendors and       a formal bank policy on using
                   communicate with customers            others. Some financial institu-        Twitter and educating employ-
                   and the public. The adoption of       tions use Twitter as a way to          ees on use and the bank’s goals.
                   this platform may prove to be         recruit new members by sharing         Bissell says her company’s policy
                   the fastest of any te
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