Is twitter an Effective Promo Tool?

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                                                              EVENT CALENDAR   august                                                                tion process while guaranteeing a high level of quality, regardless of
                                                                                                                                                     where and when a job is printed. At its four-day “Print Buyer University”
                                                                               26-28 (Wed.-Fri.)                                                     to be held at Heidelberg’s Print Media Academy in Heidelberg, Germany,
                                                                               Rochester Institute of Technology will hold its on campus             marketing, purchasing and production professionals in advertising agen-
                                                                               Lithographic Relationships and Variables seminar. This seminar,       cies, publishing companies and manufacturers will learn how to take
                                                                               created and taught by industry expert Ray Prince, vice president      offset printed projects to a new and more effective level. Registrations
                                                                               and senior consultant, Operations Management, NAPL, will help         should be sent to the Print Media Academy by Sept. 4. Detailed informa-
                                                                               you learn the basic composition and properties of offset materials    tion and references are available at ing
                                                                               and give you a sound understanding of the lithographic process.       sessions for attendees to brainstorm ideas and share experiences about
                                                                                                                                                     universal challenges such as improving productivity and reducing operating
                                                                               In three days, you’ll gain an understanding of the interrela-         expenses. Attendee registration for Dscoop5 will open in September, and
                                                                               tionships among inks, papers, plates, blankets and fountain           information will be added to as speakers and sessions are
                                                                               solutions, and presses. As a result, you’ll be able to better         announced. For more information about the 2010 Dscoop Partner Program,
                                                                               troubleshoot and analyze printing problems to improve quality         contact Dscoop Sales Manager Rebecca Baker at 312.673.5827.
                                                                               and productivity. By exploring the interactions that cause many
                                                                               common press problems, you will gain an understanding of the
                                                                               variables involved, as well as the means for controlling them.
                                                                               For more information, e-mail Ken Posman at or
                                                                               call (800) 724-2536 ext. 815.

                                                                               27 (Thurs.)
                                                                               The Printing Industries Alliance will hold its 32nd Annual
                                                                                                                                                       Is                              an Effective Promo Tool?
                                                                               New Jersey Golf Outing at the West Knoll Country Club in
                                                                               Parsippany. This year prices have been lowered to $175 per                    Though Twitter is currently in the spotlight as a media dar-
                                                                               golfer for brunch, golf with cart, open bar, buffet dinner fol-               ling, only 8 percent of advertisers and consumers think it’s
                                                                               lowed by the best in raffle drawing prizes. Sponsorships, door                a very effective promotion tool, according to results from a
                                                                               prizes and golfer giveaways are welcomed. For registration                    LinkedIn Research Network/Harris Poll.
                                                                               information, contact Jim Prendergast at (212) 217-6824 or reg-
                                                                               ister online at                                           The study also found that advertisers are more likely than
                                                                                                                                                             consumers to know about Twitter and are more likely to
                                                                               september                                                                     believe in the microblogging tool’s future power to help
                                                                               2-3 (Tues.-Wed.)                                                              promote products and services.
                                                                               The Institute for Graphics and Imaging announced a two-day
                                                                               training course on offset press fingerprinting. The course will be            The research, which included surveys of both advertis-
                                                                               conducted by Ken Peterson, a highly regarded specialist in off-               ers and the U.S. public, revealed that just less than half of
                                                                               set press fingerpri
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Description: At the same time, just under one in five advertisers (17 percent) believe Twitter's five minutes of fame are already over and it's time to find the next big thing, while 17 percent of advertisers say they don't know enough about Twitter to have an opinion on it.
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