EVENT CALENDAR august tion process while guaranteeing a high level of quality, regardless of
where and when a job is printed. At its four-day “Print Buyer University”
26-28 (Wed.-Fri.) to be held at Heidelberg’s Print Media Academy in Heidelberg, Germany,
Rochester Institute of Technology will hold its on campus marketing, purchasing and production professionals in advertising agen-
Lithographic Relationships and Variables seminar. This seminar, cies, publishing companies and manufacturers will learn how to take
created and taught by industry expert Ray Prince, vice president offset printed projects to a new and more effective level. Registrations
and senior consultant, Operations Management, NAPL, will help should be sent to the Print Media Academy by Sept. 4. Detailed informa-
you learn the basic composition and properties of offset materials tion and references are available at www.print-media-academy.com. ing
and give you a sound understanding of the lithographic process. sessions for attendees to brainstorm ideas and share experiences about
universal challenges such as improving productivity and reducing operating
In three days, you’ll gain an understanding of the interrela- expenses. Attendee registration for Dscoop5 will open in September, and
tionships among inks, papers, plates, blankets and fountain information will be added to www.dscoop.org as speakers and sessions are
solutions, and presses. As a result, you’ll be able to better announced. For more information about the 2010 Dscoop Partner Program,
troubleshoot and analyze printing problems to improve quality contact Dscoop Sales Manager Rebecca Baker at 312.673.5827.
and productivity. By exploring the interactions that cause many
common press problems, you will gain an understanding of the
variables involved, as well as the means for controlling them.
For more information, e-mail Ken Posman at firstname.lastname@example.org or
call (800) 724-2536 ext. 815.
The Printing Industries Alliance will hold its 32nd Annual
Is an Effective Promo Tool?
New Jersey Golf Outing at the West Knoll Country Club in
Parsippany. This year prices have been lowered to $175 per Though Twitter is currently in the spotlight as a media dar-
golfer for brunch, golf with cart, open bar, buffet dinner fol- ling, only 8 percent of advertisers and consumers think it’s
lowed by the best in raffle drawing prizes. Sponsorships, door a very effective promotion tool, according to results from a
prizes and golfer giveaways are welcomed. For registration LinkedIn Research Network/Harris Poll.
information, contact Jim Prendergast at (212) 217-6824 or reg-
ister online at www.pialliance.org. The study also found that advertisers are more likely than
consumers to know about Twitter and are more likely to
september believe in the microblogging tool’s future power to help
2-3 (Tues.-Wed.) promote products and services.
The Institute for Graphics and Imaging announced a two-day
training course on offset press fingerprinting. The course will be The research, which included surveys of both advertis-
conducted by Ken Peterson, a highly regarded specialist in off- ers and the U.S. public, revealed that just less than half of
set press fingerpri