No consumer segment understands what makes the Web work like Gen Y. Empower Federal Credit Union (FCU), Syracuse, NY, not only tapped that expertise to redesign its Web site, but used it as a cost-efficient resource to get its new site up and running in just three months. Empower FCU sponsored an internship for seven students from Syracuse University's School of Visual and Performing Arts to design a new Web site for the credit union. Their assignment was to create a visually appealing Web site with easier navigation. The Web site was unveiled on May 4.
HEARD AROUND TOWN “There is a growing trend on the social Web toward producing quality syndicated shows on a regular basis vs. just posting random videos and hoping for a viral sensation.” Tim McAlpine, president/chief strategist, Currency Marketing, in the blog post, Introducing the Living Young & Free Show! (www.currencymarketing.ca) 10 SIMPLE TELECOM SAVINGS TIPS Mark Evans, principal of BottaBoom Consulting, LLC (www.bottaboom.com ), Tucson, Ariz., a telecom audit- ing ﬁrm dedicated to reducing business phone bill expenses, offers these 10 cost-cutting tips: 1. Federally chartered credit unions are exempt from some federal telecommunications taxes. 2. Inventory and reconcile your billed phone services with your physical phone services. Compare what EMPOWER FCU TAPS UNIVERSITY you pay with what you use. Credit unions have unique requirements, such as ATM backup lines and credit INTERNS TO BUILD WEB SITE card point of sale lines that may be outdated or unused; cancel them. No consumer segment understands what makes the Web work like Gen Y. $751 million/82,000-member Empower Federal 3. Get extra savings with longer-term commitment Credit Union, Syracuse, N.Y., not only tapped that expertise to agreements (36 months) for your credit union’s business redesign its Web site, but used it as a cost-efﬁcient resource to long distance, local, data and wireless services. get its new site up and running in just three months. 4. Bund
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