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news New e-Commerce Portal from Prologic Northern Sea Route open by by 2015? At Retail Solutions 2008, Prologic, the business solution provider for the fashion and Rouen Business School professor Jérôme Verny, expert in supply chain management and lifestyle industry, launched its new CIMS e-Commerce Portal, designed with input from logistics, won the “Young Researcher Award” at the 2nd International Transport Forum held long-standing customer, Ted Baker, to help fashion brands and retailers to implement in Leipzig, Germany in May. The award was based on his paper, “Container Shipping on the effective multichannel retail strategies that will drive new revenue streams. Niche fashion Northern Sea Route,” which predicts the feasibility of opening up a new regular route of trade and lifestyle brands and medium-sized retailers have been slow to embrace e-tailing between Europe and Asia sometime before 2015. to date. However, according to recent figures from Nielsen, 97% of British web users Mr. Verny’s research shows that because of melting Arctic ice sheets, a new commercial now shop online and more than one third (36%) of these buy clothes — an increase of maritime route could open via the north, reducing the time and possibly the price of reaching the east. The opening of a new route would also decongest traffic on the Royal Route, which 40% in the last 2 years. Whereas larger retailers now have an established web presence goes through the Suez Canal, and would avoid more dangerous, pirate-ridden regions on this and have successfully integrated all of their sales channels, smaller players have not same route off the coast of Africa. been able to afford the multimillion pound price tag associated with fully integrated, “The opening of the Northern Sea Route to container shipping would modify the multichannel retailing. With the new CIMS e-Commerce Portal solution, Prologic makes geography of large international commercial shipping routes. The time it takes to travel this functionality accessible and affordable to the mid-market for the first time. A from Northern Asian centres of production to consumer markets in Europe and in Northern spokesman for Ted Baker commented: “Many of the e-commerce solutions in use today America would also be reduced, likely reinforcing the commercial relations between the have little functionality beyond a shop window, with limited merchandising capabilities.
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