There are many reasons why to have a sales meeting but the author thinks that the circumstances of the last ten years have shaped a completely different agenda for having manufacturers and reps meet. Whether it's a national, international, regional, or even a Rep Firm sales meeting, the focus should always be on sales. In recent years, people have seen Webinars on product/application training really becoming more popular; the author thinks these are a great follow-up tool and source of reinforcement for what was learned at the sales meetings. There should also be some time during the sales meeting for candid and open dialogue.
EFFECTIVE SALES MEETINGS: In an Ever-Changing World Bryan C Shirley Agency Sales; Aug 2009; 39, 8; Docstoc pg. 3 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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