UTILIZING THE WEB
By Michelle Perin
ers” receive via mobile texting, instant message or the
Web. Friends, family and even business professionals
use Twitter to stay connected and network with others.
Milwaukee Police Department is one of hundreds of
police agencies also using the service, as well.
Who is using it?
“People are interested in getting information any way
they can,” says Anne Schwartz, communications director
at Milwaukee Police Department. “One of the things peo-
ple are moving toward is where to get information from
the source. We don’t post news on Twitter. We use
it as a tool to drive those people back to our
Web site.” By doing so, Schwartz says
tweets encourage people to get
information on their own
directly from them.
in January and
— one of the high-
est ratings among police
departments using the site.
Tweeting since August 2007,
Wellesley (Mass.) Police Department was one
of the first agencies to utilize this means of com-
munication. “We started off using Twitter a couple
years ago before it got mainstream,” states Wellesley
Patrol Sgt. Scott Whittemore. “The guy who started
Twitter me this, Twitter came from Wellesley.” After reading about it