One of the key elements behind multi-channel marketing is consistency in your branding. Using various ways to get your marketing message across to your prospects is pointless if that message isn't consistent. In fact, if you muddy the marketing waters with different messages to your target market using various channels, you will in fact turn off your prospects.
11 FEATURE What Is Multi-Channel Marketing? By John Foley senior citizens may fall flat on its the correct method in order for it to your prospects to contact you to The term “multi-channel market- face. But a well-crafted direct mail work. Multi-channel marketing is inquire further or step up and make ing” is a mouthful, but the actual piece might be a home run! all about a seamless, almost effort- a purchase of your products or reality of what it is and what it can less (for the target market) process. goods. do for your business is certainly far Demographics are key to a suc- from intimidating. The concept is cessful multiple channel marketing Getting your message to your John Foley is the president and chief not new, but as technology evolves, strategy. You want your message prospects using various channels. executive officer of interlinkONE Inc., the meaning of multi-channel to be heard, to be understood… Keeping those messages and your a company which produces a soft- marketing and all that it embraces but you need it to be received by branding consistent and under- ware solution that manages market- also evolves. the targeted group of people via standable. And making it easy for ing needs. Multi-channel marketing is all about using various methods (channels) to get your marketing message to the people who matter the most—your target market. It involves the inte- gration of Web sites, phone, e-mail, texting, print and other available channels to market relevant mes- sages. It’s all about sending the right people the right message using the right channel. One of the key elements behind multi-channel marketing is con- Finishing Equipmentville sistency in your branding. Using various ways to get your marketing message across to your prospects Population 75% is pointless if that message isn’t consistent. In fact, if you muddy the marketing waters with differ- ent messages to your target market using various channels, you will in fact turn off your prospects. While it’s easy to get caught up in the marketing game and think only of the message and reaching that
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