Move Forward and Give Back With Pantone

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                                                                   INDUSTRY NEWS
                                                                                                           Move Forward and Give Back With Pantone
                                                                   Pantone, a X-Rite company,               “We know achieving accurate color       Additionally, in response to preva-       Users can return outdated Pantone
                                                                   announced the Move Forward, Give         is vital to our customer’s business     lent industry trends, all Pantone         products to the company to receive
                                                                   Back, Chip-in program. The program       and creative vision in today’s fast-    Graphics Guides since 2003 are now        the following rebates on various
                                                                   makes it easier and more economi-        paced design environment. The           printed on brighter, whiter paper         Pantone Color Tool replacements
                                                                   cal for designers, product manag-        only way to ensure precise color is     stock, which could alter a color’s        through the program:
                                                                   ers, printers and all color decision     by working with the latest, most        appearance when compared to
                                                                   makers to get up-to-date with the        technically advanced color tools,”      older guides.                             For graphics products, trade in:
                                                                   world’s most advanced color tools,       explained Lisa Herbert, executive
                                                                   while donating needed funds to sup-      vice president of Pantone. “The         Furthermore, for the graphic arts,        • A Metallic or Pastel Formula
                                                                   port art education.                      Move Forward, Give Back, Chip-in        printing, publishing and advertis-        Guide and receive a $15 rebate
                                                                                                            Program was designed to make it         ing industries, the unavoidable fact      on the purchase of any Pantone
                                                                   Updating Pantone Color                               more affordable for cus-    is that Pantone Color Standards           Graphics Product
                                                                   Tools saves valuable time                            tomers to trade up to       are printed with ink on paper.
                                                                   and money, and most                                  our latest products while   Regardless of their treatment, ink        • Any other Graphics Guide and
                                                                   importantly, guarantees that                         doing something good for    will fade, paper will discolor, and       receive a $25 rebate on the pur-
                                                                   the final results of each proj-                      the community.”             the varnish in the ink can alter its      chase of any Pantone Graphics
                                                                   ect are exactly as intended.                                                     true and original color over a period     Product (except Metallic or Pastel
                                                                   To help alleviate the cost of                       Specifying colors            of time.                                  Formula Guide).
                                                                   new tools, Pantone is offer-                        from older guides not
                                                                   ing a rebate of up to $500 to                       only causes inaccurate
                                                                   participants who trade in                           color matches and costly                   California Printers Merge
                                                                   their old products.                                 errors; it prevents users
                                                                                                                                                    Bordeaux Printers in Santee, Calif., will merge into L+L Printers in San Diego,
                                                                                                                       from working with
                                                                                                                                                    Calif. The announcement was made by John Hyde, NAPL vice president, who
                                                                   From the proceeds of new                            essential color data
                                                                                                                                                    provided merger and acquisition advisory services.
                                                                   product sales, Pantone will make         needed to meet the current
                                                                   a donation of $25,000 to the Rush        demands of a digital workflow.
                                                                                                                                                    “This transaction significantly expands L+L Printers in the greater San Diego
                                                                   Philanthropic Arts Foundation. In        Newer products, such as COLOR
                                                                                                                                                    marketplace,” said Hyde. “In addition to this merger, L+L is buying new press
                                                                   addition, Pantone is collaborating       BRIDGE and GoeBridge, include
                                                                                                                                                    equipment and taking on added real estate at a time when many others have
                                                                   with Rush to encourage the expres-       HTML and sRGB data, as well as
                                                                                                                                                    put away their checkbooks.”
                                                                   sion of creativity and emotion           CMYK equivalents for all solid
                                                                   through color by providing Pantone       colors in the guides, providing the
                                                                                                                                                    Bill Anderson, president of L+L Printers, stated, “We began discussions with
                                                                   Color Tools and learning materials to    necessary color information for
                                                                                                             
				
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