Clients really want something that is unique," he believes. "They want a clear interpretation of their lifestyle, and that interpretation will vary wildly from one designer to another. It can be expressed in either more or less creative ways. The less creative ways are what's already been done - that's this style, that's this theme, we can bracket this formula.
Industry Profile Closeup on successful kitchen and bath professionals Designer Explores Changing World of Kitchens De Giulio also has He concludes: either more or less creative ways. Photo: Dale Fahey By Mervyn Kaufman his ear to the ground “To me, holistic The less creative ways are what’s CHICAGO — where potential clients means a total design, already been done – that’s this style, M ick De Giulio is expanding are concerned, aware one that combines that’s this theme, we can bracket his professional horizons. that their goals have space, color, light this formula. The more creative Having designed kitchens taken a noticeable shift and proportion – ways involve doing something new.” for the better part of three in recent years. everything working For example, he points out that decades, De Giulio is now venturing “People are together to create special detailing on the windows into major all-home projects while looking to holistic a welcoming, or the treatment of flooring might supervising the work of interior design, which goes comforting spirit.” make a big statement along with the designers brought into each project. well beyond pretty cabinetry. “We’re now fabricating our cabinets and finishes SINGULAR VISION “I think these factors really own metal work – cabinets, hoods, and a nice backsplash,” Mick De Giulio Often clients start add up to the fact that there isn’t hardware, light fixtures and racks,” he says. “What out focused on any one way to approach design. In notes De Giulio, principal of de they’re responding to now is the improving a single aspect of their fact, there are many different ways Giulio kitchen design, based here. [combination of possibilities] that kitchen’s current design but, with to approach design, depending on The design firm also has a location create a whole: with everything little pressure, ultimately decide the dynamic taking place within a in Wilmette, IL. revolving about a specific space.” to do much more. “As we all know,” particular space,” he stresses. he says, “the impetus to redoing most kitchens often stems from the LIVING DREAMS concern about aging appliances. It De Giulio, who designed the turns out, of course, that dimensions Chicago Merchandise Mart’s first have changed over the years, and DreamHome exhibit in 2005, there’s often no room for the most was selected to design the 2009 desirable new appliances.” version. He also produces a cabinet According to his speech at the collection, the Hudson Valley Line, “Driven by Design” event at this that was included in the recent year’s K/BIS, this will also help his restoration of Blair House, the firm – and, indeed, all kitchen firms historic presidential guest quarters
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