Social Networking's Net Worth

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Social Networking's Net Worth Powered By Docstoc
					Social Networking's Net Worth
Aparna Nancherla
T + D; Sep 2009; 63, 9; Docstoc
pg. 18




Reproduced with permission of the copyright owner. Furt
				
DOCUMENT INFO
Description: Seventy-four percent of employees believe that social networking sites can pose great risk since they are an easy way to damage a brands reputation, according to a recent Deloitte survey, Social Networking and Reputational Risk In the Workplace. Only 17% of executives said their companies have programs in place to monitor social networking site usage by workers and mitigate any risks. Furthermore, 60% of business executives surveyed said they had the right to know how employees choose to express themselves and their organizations online while 53% of workers think that social networking profiles and pages are not an employer's concern. Many employers have only recently become familiar with the extent to which some networking sites can hurt a brand. Fifty-eight percent of business leaders agreed that the risks associated with social networking should be a boardroom issue, but only 15% reported that it was being discussed there.
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