VIEWS: 17 PAGES: 4 CATEGORY: Computers POSTED ON: 6/18/2010
Google's Wave is a Swiss Army knife of communication and information management services. What most pundits have downplayed is the potential for Google to wear down certain market barriers. But there's another granite cliff standing between Google and significant revenue: Microsoft SharePoint. Google Wave may be the digital force needed to grind down the SharePoint barrier. Google wants to tap into the billions of dollars Microsoft has in its enterprise market. Microsoft may be forced to slash prices for SharePoint and possibly its Wave is just one more Google thrust to weaken Microsoft SharePoint's grip in the enterprise. Unlike Microsoft, Google does not go after a market head-on, as Microsoft is doing with Bing. Google prefers to implement a strategy that the author characterizes as surround and seep. The idea is to make a platform that is robust and stable available.
Trend-Setting 2009 Products of 2009 Page 12 SEPTEMBER 2009 The future of knowledge workers ■ BY DAN HOLTSHOUSE (GWU, gwu.edu) and the Institute for evaluate future impacts, or, worse, In times of economic turmoil, tak- Knowledge and Innovation at GWU will likely wait until the trend Business ing a look into the future toward 2020 might seem like an academic exercise (gwu.edu/~iki). Some KMWorld readers were part of the sample pop- becomes a distinct disruption and requires focused recovery action. Intelligence at best. On the other hand, under- standing what organizational strategies executives and professionals believe ulation and accessed the survey through a posting on the KMWorld Web site. Some of the main trends Retirements and the loss of knowledge. The well documented, coming baby boomer retirement Page 26 are needed to ensure a viable future is identified in the survey are included wave is one such important future critical to identifying opportunities on in the following: impact facing many organizations. the horizon as well as challenges Critical thinking for the future. The overwhelming challenge organ- before they become insurmountable. The majority of professionals and izations expect to confront is the loss The purpose of this research was to executives who took the survey indi- of organizational knowledge through peer into those longer-term trends to cated that their organizations will those retirements. Interestingly, the determine how organizations will prepare proactively for the future by loss of critical knowledge far out- likely try to provide a compelling work building scenarios and responses to weighed concern about potential environment that attracts, retains and emerging trends that could impact operational impact, possible cul- leverages the best of the knowledge them. A significant number of organ- tural/social disruptions or the task of workers of the future. izations, however, are heading into mounting an aggressive recruiting Google’s Wave is This study on the future of the knowledge worker was sponsored by the future much less prepared because they have no standard or program to attract replacements. building off the The George Washington University consistent approach to detect and FUTURE continues on page 29 enterprise shore ■ BY STEPHEN E. ARNOLD Google’s Wave (http://wave.google. Transparency: the new objectivity E-Discovery Software and Services com) is a Swiss Army knife of com- ■ BY DAVID WEINBERGER But we have taken objectivity into Annual spending growth forecast: munication and information manage- Objectivity serves its purpose, but realms where it really should not go. $ $ $ ment services. What most pundits have in some of the most important realms, For example, for a long time, journal- downplayed is the potential for Google its time has passed. In those realms, ists aimed to be objective. That’s not $ $ $ $ $ $ $ $ to wear down certain market barri- transparency is the new objectivity. an achievable aim, and the claim that $ $ $ $$ $ ers. In the consumer market, Google Objectivity still is required for reporting is objective is not just wrong $ $ $ $ $ $ $ $$ $
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