Searching 2.0, by Michael P. Sauers; Google: Digital Gutenberg, by Stephen E. Arnold; E-Learning 2.0: Proven Practices and Emerging Technologies to Achieve Real Results, by Anita Rosen; and The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns, by Kim Dushinski, are reviewed.
>hard copy Deborah Lynne Wiley Next Wave Consulting, Inc. Recommended Reading on Library 2.0, Google, Elearning, and Mobile Marketing T his month I look at searching with Web 2.0 tools, Google as a business, elearning, and mobile marketing. ratings Searching 2.0 EXCELLENT . by Michael P Sauers ISBN: 978-1-5557-0607-4 MOSTLY GOOD Published: 2009 Pages: 337 pp.; softcover Price: $65 Available from: Neal-Schuman Publishers, WELL DONE 100 William St., Suite 2004, New York, NY 10038; (212) 925-8650; www.neal-schuman.com ADEQUATE Web 2.0 is defined in many ways, but the author chooses three salient points for how it specifically relates to librarians and searching: 1) convergence—data from many points and platforms can be presented in a single new way; 2) remix- POOR ability—the user can combine data from many points and use the result in a sin- no logo gle new way; and 3) participation—data can be created by a variety of sources in a variety of ways. Sauers is currently the technology innovation librarian for the Nebraska Library Commission and has been training librarians in technology for more than 13 years. He is also a well-known speaker and featured books writer. His goal with this book is to provide Searching 2.0 an easy-to-use manual for teaching yourself and others how to search and use the new Google: The Digital Gutenberg Web 2.0 resources. The book is divided into 11 chapters, E-Learning 2.0: Proven Practices each covering a different type of resource. and Emerging Technologies to After an introductory chapter, the book Achieve Real Results starts with how to use Delicious to organize The Mobile Marketing Handbook: what you find on the internet. The chapters A Step-by-Step Guide to that follow explain how to use the “Big Creating Dynamic Mobile three” general search engines to access Web Marketing Campaigns 2.0 resources, Wikipedia, media search > SEP | OCT 2009 61 (pictures, video, and audio), local Although Google executives refuse to Pages: 236 pp.; hardcover search, and searching print (Google speak to him, the author uses open Price: $24.95 Books and Amazon). Chapter 8 covers source documents and patents along Available from: AMACOM Books, finding material that may have disap- with Google’s own blogs and press state- American Management Association, peared, with guidelines for search- ments to try to figure out what the com- 1601 Broadway, New York, NY 10019-7420; ing Google Cache and the Wayback pany is doing and in which directions it (800) 714-6395; www.amacombooks.org Machine. Chapter 9 covers Open
Pages to are hidden for
"Recommended Reading on Library 2.0, Google, Elearning, and Mobile Marketing"Please download to view full document