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Information Professional You Don’t Look Like a Librarian: The Mobile Marketing Handbook: Shattering Stereotypes A Step-by-Step Guide to Creating and Creating Positive New Dynamic Mobile Marketing Campaigns Images in the Internet Age By Kim Dushinski By Ruth Kneale Mobile technology not only lets marketers reach Foreword by Elizabeth Burns customers where they are, it allows them to engage Librarian stereotypes have persisted for genera- mobile users by targeting their immediate and spe- tions, yet their practical impact has rarely been cific needs. Giving users what they want when studied. How pervasive are such stereotypes in the they want it is the unique value proposition of mo- digital era, how are they changing, and how do they bile marketing, and businesses, agencies, and non- affect our daily work, our careers, and the future profits of all types and sizes can create successful success of the profession? What can we do to defeat tired old perceptions campaigns without breaking the bank. In this prac- and create positive new images? After exploring these questions for almost tical handbook, mobile marketing consultant Kim Dushinski offers easy- 10 years, librarian/blogger/pop culture maven Ruth Kneale offers insight to-follow advice for firms that want to interact with mobile users, build and analysis in You Don’t Look Like a Librarian. In addition to presenting stronger customer relationships, reach a virtually unlimited number of the results of a 1,000+-respondent survey and interviews with opinionated prospects, and gain competitive advantage by making the move to mobile librarians across the spectrum, Kneale draws on published literature and now. If your organization wants to reach mobile device users—locally, na- lively discussions from her website (www.librarian-image.net). The result tionally, or within a specific demographic niche—The Mobile Marketing is a unique, entertaining, and eye-opening look at librarian stereotypes Handbook will help you put your message in the palms of their hands. and their real-world consequences in the Internet Age. 2009, 248 pp, softbound, ISBN 978-0-910965-82-8, $29.95 2009, 216 pp, softbound, ISBN 978-1-57387-366-6, $29.50 Pop Goes the Library: The Accidental Librarian Using Pop Culture to Connect By Pamela H. MacKellar With Your Whole Community Are you doing the job of a librarian without the By Sophie Brookover and Elizabeth Burns advantage of a library degree or professional expe- You loved the blog—now read the book! Whether rience? Do you wonder what you might have missed you regularly follow entertainment and gossip in formal library education, how highly trained news, or wondered “Corbin Who?” when you saw librarians stay on top of their game, or what skills the recent ALA READ poster, Pop Goes the Library and qualities library directors look for? Have we will help you connect with your users and energize got the book for you!
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