Launched in 1998, CareerOneStop.org is a Web site sponsored by the US Department of Labor and run by the state of Minnesota. It provides career resources and work force information to job seekers, students, businesses, and work force professionals. In early 2007, CareerOneStop was having problems keeping its Web site updated with current information due to a difficult content management process. When CareerOneStop came to SDL Tridion, it was ready to simplify its content publishing system -- and it wanted to do it quickly. SDL Tridion understood the problems CareerOneStop faced. Using SDL Tridion's WCM solution, CareerOneStop employees are now able to edit pages without having to outsource to a developer. Since implementing SDL Tridion's WCM solution, CareerOneStop has significantly cut down on the number of steps involved in updating its Web site. Now, CareerOneStop employees have the power to edit pages when necessary. Building a solid user demographic has also gotten easier for CareerOneStop.
EILEEN MULLAN case study A Case of Managing Career Content Company: C A R E E R O N E S T O P Launched in 1998, CareerOneStop.org is a website sponsored by the U.S. Department of Labor and run by the state of Minnesota. It provides career resources and work force information to job seekers, students, businesses, and work force professionals. Though the site does not offer job listings, users can browse information about salaries and benefits, education and training, and resumes and interviews, all aimed to help professionals make smart and informed career decisions. (www.careeronestop.org) BUSINESS CHALLENGE When CareerOneStop added a portal comprising of content-based webpages (the portal was integrated with sites such as America’s Career InfoNet and America’s Service Locator), it started running into problems keeping multiple pages up-to-date. With a confusing content publishing process, which involved contacting outside technical developers to make edits, inevitable errors such as typos and punctuation problems started popping up in abundance. When CareerOneStop added even more content to its portal in mid-2007, the company decided it was time to find a web content management provider that would simplify its content publishing experience. VENDOR OF CHOICE: SDL TRIDION Established in 1999, SDL Tridion is a web content management (WCM) provider with a focus of helping customers achieve their web presence goals. Headquartered in Amsterdam, Netherlands, SDL Tridion entered the U.S. market 3 years go with its core product, SDL Tridion R5. Note that Tridion was acquired in 2007 by SDL, a global information management provider. (www.tridion.com; www.sdl.com) THE PROBLEM IN DEPTH much to maintain, and there were inevitable communication These days, the economy is tough, and finding or keeping a problems that would creep into the updates, and they had to be job is even tougher. For the past 11 years, CareerOneStop has handled by means of a defective management system. [The provided national, state, and local career information to work- site] became so huge that it was difficult to manage in the way force professionals, offering resources on how to seamlessly we were doing it.” switch careers, compile resumes, find jobs, and more, all Two issues finally prompted CareerOneStop to begin its search aimed to help professionals make the right decisions regarding for a new WCM solution: Webpages were growing too long their careers. because technical personnel were adding content to existing In early 2007, CareerOneStop was having problems keeping pages rather than creating additional pages that would each need its website updated with current information due to a difficult to be managed by hand. These technical personnel were also content management process. As Mike Ellsworth, program introducing a great deal of errors to the content they added. Not manager for CareerOneStop, explains, if an update needed to only did CareerOneStop want these issues solved, but the be made to the site, “We would have to send that [change] to company planned a total website revamp. “The site was overdue a developer at our technical contractor. It just was costing too for a redesign, grap
Pages to are hidden for
"A Case of Managing Career Content"Please download to view full document