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Developing Courseware to Appeal to Generation Y
• Chris Gosk
– Global Knowledge
• Vice President, WW Products and Services
Meet Global Knowledge
• Largest privately held IT & Business Skills training
company in the world – founded in 1995
• Offering distance learning called Virtual Classroom
eLearning for over a decade
• Use iLinc to deliver “for-profit” training to global
corporations
– iLinc chosen for:
• Roots in learning
• LMS features
• Enterprise Unlimited Model
• AES encryption
• Key delivery facts:
– External instructor pool of more than 150
– Average over 20 classes run / week – 100% VoIP
– Average over 200 students trained / week
– Average class is 3 days and 4 hours / day
Session Learning Objectives
• Objectives
– Generational differences
– Learning platforms
– NEXT generation design implications
– Monitor and control
• Results
– As a result of this session, learning leaders will
be able to take new ideas back to their
organizations to development and implement
strategies that appeal to emerging of segments
their student population.
The Future of Learning
Appealing to the next generation of learners is about
building a social knowledge network where
information and ideas flow freely across physical and
geographic boundaries, a place where anyone is a
student and everyone is a teacher.
The concept of social learning is rooted in the notion
that knowledge is socially constructed and that
learning is best achieved through dialogue,
collaboration, and transparent of sharing of
information across a community.
Social Constructivism
• The Instructional Design philosophy that
says the people learn best when they:
– Interact with the learning material
– Construct new material for others
– Collaborate with other students about the
material
Hmm … looks like ……
To Socrates, knowledge was not something you would merely sit back and absorb, like some
mental sponge, but was to be continually tested and questioned. Not as efficient, but more
stimulating, and it was the question that provided the motive and measure of truth.
Why Is This Possible Now?
Suddenly it is possible to imagine a new model of education using online resources
to serve more students, more effectively, and more cheaply than ever before.
Staggering Growth In An
Always Connected World
Generation Y Is
Availability of Open Leading the Charge
Source With Expected
Development Tools Models of
Communication
Pressure on Learning
Organizations to Do More
With Less
Web and E-Learning 2.0
Connections
User profiles
groups and domains
Social Networking
The 4 C’s
of
Social
Networking
Web and E-Learning 2.0
Connections
User profiles
groups and domains
Social Networking
The 4 C’s
of
Social
Networking
Conversation
Blogs
Forums & discussion groups
Microblogs (Twitter)
Web and E-Learning 2.0
Connections Content
Content sharing
User profiles
Content development &
groups and domains mgmt
Social Networking Content search & discover
The 4 C’s
of
Social
Networking
Conversation
Blogs
Forums & discussion groups
Microblogs (Twitter)
Web and E-Learning 2.0
Connections Content
Content sharing
User profiles
Content development &
groups and domains mgmt
Social Networking Content search & discover
The 4 C’s
of
Social
Networking
Conversation Collaboration
Blogs Wikis & work spaces
Forums & discussion groups Project & process mgmt
Microblogs (Twitter) Innovation
The Generations
In The Next 15 Years
These will be the 23 to 35 Year Olds
Generation Y “Millennials” Generation X
29 - 43 Years Old
8 - 28 Years Old
50,000,000
74,000,000
Largest Group Since
Baby Boomers!
Source: US Census Bureau, 2004
US Dept. of Education National
Center for Education Statistics
Design Implications
TRADITIONAL MODEL NEXT MODEL
Instructor-Focused Learning Student-Focused Learning
The expert instructor is the focal The student is at the center of a
point and the conduit for linear and dynamic online learning environment.
highly structured training content. Content, challenge-based group work,
Peer interaction and group work is and proactive facilitation is directed at
not part of the core instructional the student based on the students
design. objective, skill level and optimal learning
style.
Delivery Platforms To Watch
NEXT Learning Model
Ratings
Back-End Knowledge Capture Comments
Database Tags
Polls
Knowledge Vetting and Blogs
Facilitator Services
Contextual Parsing Comment Wall
Discussion Boards
Ask the Expert
Bookmarks
Events
Community Promotion, Web 2.0 Based Resources
Context ,and UI
Information Transfer
Participation
Points
Interest Training
Students
Community Community
Engaged
Learning Value Learner
A Taste of What’s NEXT ….
A NEXT generation social
learning platform that adds
the richness of the social
web to on-line training.
Interaction and active
debate reinforces learning
and constantly engages
the learner.
1
A Taste of What’s NEXT ….
STREAMING
VIDEO
PLAYER
Short format lessons
with clear objectives,
knowledge checks
and integrated
prescriptive
assessments.
1
A Taste of What’s NEXT ….
MULTI-TAB
BLOG
Allows students to
demonstrate their
knowledge. Blogs
allow sorting, rating,
and comments from
other students.
1
A Taste of What’s NEXT ….
ASK THE
EXPERT
Students can send
questions directly to
the instructor and /
or teaching assistant
to get trusted
answers.
2
A Taste of What’s NEXT ….
DISCUSSION
FORUMS
Facilitators engage
the students in
thought provoking
questions to entice
active dialogue and
debate.
2
A Taste of What’s NEXT ….
SOCIAL
NETWORKING
Students can create
peer learning
networks through
Buddylists with a
view of who is on-
line.
2
A Taste of What’s NEXT ….
MICRO-BLOG
TWITTER
Short format posts
allow students to
see what is
interesting and
relevant in the
course today.
2
A Taste of What’s NEXT ….
EVENT
CALENDAR
Calendar allows
student to engage in
live synchronous
training, webinars, or
facilitator office
hours.
2
A Taste of What’s NEXT ….
SYNCHRONOUS
LEARNING
iLinc provides the
rich training room for
live events or office
hours - whiteboard,
multi-point video,
chat, and app share.
2
Benefits to the Strategy
• Cost Reduction
– Less costly and more scalable delivery model
– Reduction in time to market with new offerings
• Increased Revenue
– Reach more students – no geographic boundaries
– More appealing, more targeted, and more relevant
offerings (sell the song vs. the album) to gain packaging
efficiency
– Gain subjective and objective measures of needs and
wants of students – pulse and temperature
• Increased Offering Value
– Prove the ROI to stakeholders through scalable
competency measurement
– Reduction in time lost / out of office
– Group students of similar interest and create micro-
communities
Instructional Design
• Maintaining Student Interest Levels
– Assessment to Identify Gaps
– Content Design
• Faster Pace / Shorter Segments / Time Shift
• Limited Scheduled Obligations
• Designing Stimulating Content
– Rich “Cognitive Candy” – HALO EFFECT
• Stimulating -- Gaming
• Stories / Adaptation / Rewards
– Collaborative / Social Constructivism
– Challenge Driven Design
Operational Design
• Marketing and Promotion
– From catalogs to targeted relationships and communities
of practice
– From courses to subscriptions (songs and playlists)
• Content Development
– Material Development (RLOs)
– Materials Management (Metadata)
• Support
– Technology Issues / 24x7 Support
– Road-Map Management
• The Facilitator Role
– Monitor Copyright / Abuse
– Lead and Guide Discussion / Provide Context
How Does iLinc Fit In?
• The “always on” office
– No need to create a new event or assign student
accounts
– Students just click a link and enter room
– Instructor has persistent access to materials
• iLinc is a perfect tool to enable next generation
blended learning:
– Learning Objectives Surveys
– Live Training to Kick-Off On-Line Program
– Assign asynchronous material as pre-work
– Conduct Weekly Office Hours
– Post-Test
THE END
Questions / Comments?
chris.gosk@globalknowledge.com
(919) 463-7310
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