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About This Document: Here are some rules for reaching consumers via social media. Only your lawyer and PR team can decide if it's right for you. 1. If you don't have a social-media policy, write one. 2. Unbranded advertising works quite well in social media. 3. Speed up review time. 4. Pharmaceuticals have a new way to reach large audiences. 5. Have a "badged physician" pay monthly visits to Wikipedia entries for their products, and the "discussion" tab post polite comments where there are inaccuracies or omissions.

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Social media rules for pharmas

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Social media rules for pharmas

Kevin Nalty

Medical Marketing and Media; Aug 2009; 44, 8; Docstoc

pg. 74

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