Here are some rules for reaching consumers via social media. Only your lawyer and PR team can decide if it's right for you. 1. If you don't have a social-media policy, write one. 2. Unbranded advertising works quite well in social media. 3. Speed up review time. 4. Pharmaceuticals have a new way to reach large audiences. 5. Have a "badged physician" pay monthly visits to Wikipedia entries for their products, and the "discussion" tab post polite comments where there are inaccuracies or omissions.
Social media rules for pharmas Kevin Nalty Medical Marketing and Media; Aug 2009; 44, 8; Docstoc pg. 74 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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