There has been a spate of stories on telemarketing abuse that will inevitably lead to calls for more legislation and restrictions on telemarketing. The culprits are all too roughly familiar. They include skels misusing automated dialers to connive money out of consumers, including those with cell numbers and who have gone to the trouble to place their numbers on Do No Call lists. These continuing instances call to question the assertion by businesses and business organizations that self-regulation is the complete answer. Not when anyone can buy a dialer, and hire/put together a telemarketing operation. Delivering a stern message is the surest means to protect and improve the image of telemarketing as legitimate business practices. By doing so consumers once again won't mind when businesses and nonprofits contact them.
Tougher Actions to Save Telemarketing Brendan B Read Customer Inter@ction Solutions; Aug 2009; 28, 3; Docstoc pg. 32 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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