There is a growing trend in the CRM space towards alternative delivery and design methods, versus traditional on-premises applications written to proprietary software. These Software-as-a-Service (SaaS) and open source models have several advantages, including flexibility, avoiding vendor lock-in, shorter lead times, and cost savings. Being a consumer intensive online business, Saveology.com needed a tool to allow it to track every aspect of its relationships with its customers and seamlessly integrate across suppliers and partners. It had recently deployed a completely new hosting infrastructure, and constructing, another application in-house and the associated cost of hardware, software and support made a hosted solution ideal. The Salesforce CRM solution delivered, enabling Saveology to meet goals. Meanwhile, hosted/SaaS CRM services seemed to offer the most flexibility and provide convenient access or Secure Health Inc's independent reps, including the ability to access data while traveling to current with progress and sales activities. Hosting also provides the convenience of not having to back up data.
Proving Out Alternative CRM Brenda Read Customer Inter@ction Solutions; Aug 2009; 28, 3; Docstoc pg. 24 Reproduced with permission of the copyright ow
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