Staging Light

Document Sample
Staging Light Powered By Docstoc
					       Staging Light                                                                                                                                              NATIONAL HOT ROD
                                                                                                                                                                    ASSOCIATION
D     own the road from quaint little Milan, Ohio,
      birthplace of inventor Thomas Edison, past
cornfields with fledgling cornstalks (“knee-high by
                                                       pre-race, talk to fans in front of the stage not only
                                                       to thank them for attending but also just to shoot
                                                       the breeze. The family has coined its facility
                                                                                                                    Founder . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wally Parks

                                                                                                                    Board Chairman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dallas Gardner
                                                                                                                                                                                                                                             1913-2007


                                                                                                                                                                        Board of Directors
the Fourth of July!”), sits the northern Ohio town of  “America’s Race Track!,” which is a pretty lofty                                                   Dallas Gardner Dick Wells
Norwalk, one of many in the Firelands region named     claim but one that few would have much problem                                              Tom Compton Peter Clifford Graham Light
for those burned in the Revolutionary War whose        with. From the friendly (and large) staff to the $1-         President . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tom Compton
residents relocated to the region to start over.       a-pound ice cream and free parking, it’s a good              Executive Vice President/General Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Peter Clifford
   This is an appropriate thought this year for        business model.                                              Senior Vice President-Racing Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . Graham Light
                                                                                                                          Director of Racing Administration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Josh Peterson
Norwalk’s greatest attraction, Summit Motorsports         “We really work hard with the fans to make sure           Vice President-Technical Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Glen Gray
Park, because just days before its marquee event, the they have a good time,” said Bill Sr. “I’m very                     Director of Top Fuel & Funny Car Racing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dan Olson
Summit Racing Equipment NHRA Nationals, the            hands-on. Some people will tell you that a good                    National Technical Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Danny Gracia
Bader family, with the blessing of NHRA, made the      business owner doesn’t need to know his customer             Senior Vice President-Sales & Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Gary Darcy
tough decision to repave the final eighth-mile of the  base that well, that he should study the numbers                   Senior Director of Sales & Business Development . . . . . . . . . . . . . . . . . . . . . . . . . John Siragusa
                                                                                                                          Director of Licensing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tony Thacker
racing surface after water from recent rains began     and the trends and maybe know some key                             Marketing Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Gary Raasch
bubbling up through the racing surface in the heat     customers, but in the business we’re in, there are           Vice President-National Event Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . Glen Cromwell
of the day. With last                                                                   thousands and                     Director of Field Marketing & Contingency Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . Eric Lotz
year’s similar             “The Bader family has coined thousands of                                                      Director of Advertising & Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . John Pesetski
                                                                                                                    Vice President-National Event Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . Don Kraushar
situation at the top                                                                    customers who we
end, which forced the          Summit Motorsports Park                                  want to know.
                                                                                                                    Vice President-Public Relations & Communications . . . . . . . . . . . . . Jerry Archambeault
                                                                                                                          Director of Media Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Anthony Vestal
cancellation of Friday          ‘America’s Race Track!,’                                    “I believe we’re              Director of Public Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Michael Padian
activities, freshly in                                                                  better at database                Director of Broadcasting & Video Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jim Trace
mind, the decision was       which is a pretty lofty claim marketing, and I believe                                 Vice President-Publications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Adriane Ridder
                                                                                                                         Editorial Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Phil Burgess
made to work full
speed ahead to              but one that few would have we’re betterour direct          marketing;
                                                                                                       at
                                                                                                          mailing
                                                                                                                         Director of Advertising Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jeff Morton
                                                                                                                    Vice President & General Counsel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Linda Louie
prevent a similar                   much problem with.”                                 list now has over           Director of Customer & Ticket Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Don Boudreau
calamity. The top 2                                                                     135,000 names, and we       Director of Human Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Marleen Gurrola
                                                                                                                    Director of Information Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Jared Robison
1/2 inches were scraped off Saturday and replaced      have thousands of e-mail addresses as well. This year,
with fresh asphalt Sunday. The NHRA Safety Safari      in this economy, we allowed fans delayed billing for                                                    NATIONAL HOT ROD ASSOCIATION
                                                                                                                                                             2035 Financial Way, Glendora, CA 91741
presented by AAA then spent the next three days        their tickets; we let them buy tickets before Christmas,                                                626-914-4761; fax, 626-963-5360
washing and preparing the surface for Thursday’s       and they didn’t have to pay until March 31.”
                                                                                                                                                                        OFFICE HOURS
scheduled start.                                          The hard work didn’t end when the event did                                                   Monday through Friday: 8:30 a.m. to 5:30 p.m.
   This resurrection was an amazing collaboration      each day; Bill Sr. was out among ’em in the parking                                         For additional contacts, see NHRA Directory on page 83.
between the Bader family, which has owned the          lot every night, getting hive-fives and congratulations
track since 1974, its paving contractor, Precision     from exiting friends and fans.                                                                 
				
DOCUMENT INFO
Shared By:
Stats:
views:1
posted:6/18/2010
language:English
pages:2
Description: The Norwalk crowd was impressive by any measure - the stands looked more full than at any race this season - which largely can be attributed to the legacy built by Bill Sr. and continued by his son, track president Bill Jr. [For him] to see that people are traveling from all over and to see the corporate entertainment and hospitality, the business-to-business relationships, the customer relationships, the sophistication of the teams, and the maturity of the crowd and the class of individual that attended the event, I feel like this has really helped us in our relationship with the airport, which is huge to us.
BUY THIS DOCUMENT NOW PRICE: $6.95 100% MONEY BACK GUARANTEED
PARTNER ProQuest LLC
ProQuest creates specialized information resources and technologies that propel successful research, discovery, and lifelong learning.