OPTIMIZING COMMUNICATION

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OPTIMIZING COMMUNICATION Powered By Docstoc
					 I N S I D E THE INDUSTRY                                                                                                                    ADVERTISER’S INDEX

By Brad McAllister, Assistant Editor                                                          where they want to fly to. The page
                                                                                                                                             Advertiser ..................................................................Page #
                                                                                              is very visible, and we are trying to

OPTIMIZING                                                                                    make it completely interactive. That’s
                                                                                              what is really the critical element of a
                                                                                              Facebook presence. Facebook allows
                                                                                                                                             ADB Airfield Solutions .................................................... 21




COMMUNICATION
                                                                                                                                             AGI Envirotank .................................................................. 23
                                                                                              people to get more information in a
                                                                                              short period of time; and it’s an easy         Air BP ................................................................................. 27
                                                                                              way to stay connected to customers in
                                                                                              a noninvasive manner.                          Airports Council Intl........................................................... 6
Officials at Akron-Canton reach new                                                                                       AB: What
                                                                                                                     types of incen-         Astronics DME .................................................................. 7
customers via the Web’s social sphere                                                                                tives do you offer
                                                                                                                     members?                Avfuel Corporation ............................................................. 5
By utilizing public Internet sites like YouTube, Facebook, and Twitter,                                                   Va n A u k e n :
                                                                                                                     We have often           Big Ass Fans ..................................................................... 11
Akron-Canton Airport senior vice president and chief marketing and
                                                                                                                     sent T-shirts to
communications officer Kristie VanAuken and team are taking advantage                                                passengers fly-         Chevron................................................................................ 2
of the services provided by today’s most popular social media platforms to                                           ing through, and
                                                                                                                     if they send us a       Dukes-Titan Aviation ....................................................... 23
keep customers informed while also monitoring public interest in the                          Kristie VanAuken
                                                                                                                     photo of them-
airport. According to VanAuken, experimenting with electronic media                                                                          Eagle Span Steel Structures .......................................... 23
                                                                                              selves at the airport wearing the shirt,
communication has introduced new opportunities to connect with                                then we give them some type of special
customers in a unique way, building the airport-customer relationship into                    gift; a day of free parking, for example.      Erect-A-Tube ..................................................................... 16

one that is both lasting and mutually beneficial.                                             It’s a way for us to have fun with our
                                                                                                                                             Fulfab.................................................................................. 14
                                                                                              customers, and in a platform they are
      Low-cost carrier hub Akron-                 great success. We were updating the         comfortable and familiar with. We have
                                                                                                                                             Horizon Business Concepts ........................................... 17
Canton Airport hosts just under 1.5               website and redesigning it so that it was   also extended special courtesies to our
million origin and destination passen-            more brand affirming; we wanted to          online members by giving them little           Lektro ................................................................................. 19
gers each year. With a record number              add that blog content because it helps  
				
DOCUMENT INFO
Description: By utilizing public Internet sites like YouTube, Facebook, and Twitter, Akron-Canton Airport senior vice president and chief marketing and communications officer Kristie VanAuken and team are taking advantage of the services provided by today's most popular social media platforms to keep customers informed while also monitoring public interest in the airport.
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