newspapers by remedying copyright
W o r l d T r e n d s & F o r e c a s t s laws and relaxing monopoly rules
for media companies. Specifically,
they say the government could:
• Impose a new statute making
the “crawling” of text by search-
engines a violation of copyright.
• Federalize the “hot news” doc-
trine, already on the books in several
states. This doctrine mandates that
Newspapers Face the Final Edition original content creators can claim
The fate of newspapers: All the news that’s fit to tweet? money when their content shows up
on other sites. For instance, if a blog-
ger picks up a New York Times article
he beginning of 2009 saw the lyst for Goldman Sachs, wrote in an and posts it to his or her blog, and
greatest decline in newspaper October 2008 investor letter that then someone visits that blog site
profitability in U.S. history. The newspapers wouldn’t be able to re- and clicks on an ad, bringing imme-
closures and bankruptcies of vener- place lost print revenue with online diate revenue to the blogger, the New
able American newspapers made ad revenue for at least five years. York Times would be entitled to a por-
headlines and even prompted a Sen- Ironically, when the stock market tion of that revenue.
ate hearing on the future of journal- collapsed, Goldman Sachs dropped • Abolish restrictions on who can
ism. its coverage of the newspaper indus- own a newspaper and grant antitrust
“As local newspapers disappear, try, and Appert himself was then out exemptions so that papers can con-
we lose an important check on local of a job. “Accordingly,” he wrote in solidate.
governments, state governments, the an e-mail, “I’m not covering the sec- • Provide tax incentives to adver-
federal government, tisers for placing ads with
elected officials, corpora- WFS PHOTO ILLUSTRATION / MBPHOTO / ISTOCKPHOTO.COM content creators as opposed
tions, school districts, busi- to sites like Craigslist.
nesses, individuals, and Other media watchers
more,” testified Senator contend that legal maneu-
Benjamin L. Cardin (Dem- verings and congressional
ocrat–Maryland). “News- favoritism will just delay
papers and the investiga- the inevitable.
tive journalism they