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The fuTurisT bookshelf New and noteworthy books Blue Collar and Proud of prompt communities to under- Climate Change: Simple It: The All-in-One Re- take more “self-help.” Things You Can Do to source for Finding Free- Ascher further describes the Make a Difference dom, Financial Success, strategies that successful non- by Jon Clift and Amanda Cuthbert. and Security Outside the governmental organizations Chelsea Green Publishing. 2009. Cubicle employ to raise public interest 91 pages. Paperback. $7.95. in their causes, and the role by Joe Lamacchia and Bridget they should play in encourag- Anyone can curb climate Samburg. HCI. 2009. 420 pages. ing reform of the economy and change, according to environ- Paperback. $15.95. government. Not all “far- mental consultant Clift and We do our youth a disservice sighted” actions are workable, freelance writer Cuthbert. They when we tell them they have to however, according to Ascher. present a comprehensive guide go to college to be successful, Leaders have to determine what to decreasing the carbon foot- says landscaping-company di- will be most effective in given print of everyday activities. In rector Lamacchia. As a success- circumstances. He describes the concisely written, illustrated ful entrepreneur who never psychology behind actual hu- chapters, they list suggestions went to college, he testifies that man decision making and some for heating and insulating a there are many gratifying and general guidelines that can help house to reduce energy usage; exciting career paths one can leaders plan accordingly. ways to use less electricity find without a four-year degree while cooking, refrigerating and the mountain of student- food, or washing dishes; and loan debt that goes with it. overviews on new solar and Moreover, these careers are ne- Chaotics: The Business of wind generators that can be in- cessities, he argues: Society is Managing and Marketing stalled on household rooftops. facing shortages of skilled elec- in the Age of Turbulence Looking beyond the home, they tricians, plumbers, construction show how readers can mini- by Philip Kotler and John A. workers, and other tradespersons mize the carbon impact of their Caslione. AMACOM. 2009. 206 precisely because we have pushed shopping, transit, and vacation pages. $25. young people into college and travel. white-collar professions. Businesses need new ap- Lamacchia describes the proaches to dealing with un- many opportunities available certainty, argue marketing pro- for those who want to explore fessor Kotler and business The Day We Found the blue-collar professions and the strategist Caslione. Tradition- Universe resources available to them. ally, they say, a business would by Marcia Bartusiak. Pantheon. “White-collar” readers are wel- devise one strategy for prosper- 2009. 337 pages. $27.95. come, also—it’s never too late ity and a Plan B — e.g., staff cuts, to change direction! price slashes, and draw-downs The universe may have be- in product development—for gun with a big bang, but land- periods of recession. Not only mark scientific discoveries will this old approach not work about the universe only come Bringing in the Future: anymore, but it will also be haz- about after many little bangs, Strategies for Farsighted- ardous to a business’s long- according to science writer ness and Sustainability in term viability. Companies will Bartusiak. She tells the story of Developing Countries only prosper if they can manage Edwin Hubble’s discovery that both risk and opportunity si- our universe is at least trillions by William Ascher. University of multaneously and continuously. of times bigger than the Milky Chicago Press. 2009. 328 pages. The authors present a com- Way, and the subsequent obser- Paperback. $27.50. p
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