nce again we invite vendors of customer relationship management
Buyer’s O software and related services to participate in our annual Buyer’s
Guide. This year you’ll likely notice a few new names that you may
not have considered in the past. Feel free to visit their listings on
our Web site, www.destinationCRM.com, to view their complete profiles, which
include everything that we’ve written about them in the past, and links to
content on their sites to help you do your research in one convenient portal.
GUIDE For most businesses worldwide, 2009 has been a very difficult year, but
they still have customers to service and must continue to turn prospects into
buyers. If anything can be gained by a recession, I think it’s that all business
professionals are forced to get out of their comfort zone and think of new ways
to improve their processes and become more efficient. Most likely, the drive to
deliver more for less means looking for better technology solutions to support
new processes. The companies participating in this Buyer’s Guide offer a wide
array of options that can help you accomplish your goals.
Recession aside, every year seems to have a theme or “hot area” that attracts
lots of press and market interest. In the past, SaaS, customer analytics, and
Web self-service have grabbed the headlines. This year the honor has to go to
social networking. For those who have read our June issue, “Who Owns the
Social Customer?”, which delivered a special report on the state of social media
and the impact it’s having on your customer relationships, this will come as no
surprise. There is a seminal shift in the public consciousness and everyone is
trying to figure out how to best leverage this mass phenomenon for business.
We hope that you use this printed guide as a starting point and visit these
companies on our Web site, www.destinationcrm.com/BuyersGuide, for a more
complete picture of what they have to offer.
Vice President/Group Publisher
CRM Media, a division of Information Today, Inc.
BG2 CRM 2009 Buyer’s Guide www.destinationCRM.com
1615 South Federal Highway
Boca Raton, FL 33432
Aplicor is a global software publisher of human resources. Together, the front The company’s on-demand business
on-demand CRM (Customer Relationship and back office suites provide a single, software applications distinguish
Management) and ERP (Enterprise enterprise-wide hosted solution. themselves by permitting flexible design
Resource Planning) business software to adapt to customers’ business processes,
systems for high growth, middle-market Aplicor CRM benefits clients by improving business process automation to achieve
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application includes marketing automation, win rates, growing customer share and a business intelligence suite to help
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project management office (PMO) and application automates accounting and
partner relationship management (PRM). back-office processes in order to achieve Aplicor was designed for the global
The integrated ERP suite includes labor efficiencies, decrease cycle times community and supports multiple
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supply chain, light manufacturing and information visibility. currencies, multiple taxing methods
(including VAT and GST) and regional
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