2009 Annual Buyer's GUIDE

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					  Welcome to
  CRM magazine’s
                                       nce again we invite vendors of customer relationship management
  2009 Annual
      Buyer’s O                        software and related services to participate in our annual Buyer’s
                                       Guide. This year you’ll likely notice a few new names that you may
                                       not have considered in the past. Feel free to visit their listings on
                               our Web site, www.destinationCRM.com, to view their complete profiles, which
                               include everything that we’ve written about them in the past, and links to
                               content on their sites to help you do your research in one convenient portal.

      GUIDE                    For most businesses worldwide, 2009 has been a very difficult year, but
                               they still have customers to service and must continue to turn prospects into
                               buyers. If anything can be gained by a recession, I think it’s that all business
                               professionals are forced to get out of their comfort zone and think of new ways
                               to improve their processes and become more efficient. Most likely, the drive to
                               deliver more for less means looking for better technology solutions to support
                               new processes. The companies participating in this Buyer’s Guide offer a wide
                               array of options that can help you accomplish your goals.

                               Recession aside, every year seems to have a theme or “hot area” that attracts
                               lots of press and market interest. In the past, SaaS, customer analytics, and
                               Web self-service have grabbed the headlines. This year the honor has to go to
                               social networking. For those who have read our June issue, “Who Owns the
                               Social Customer?”, which delivered a special report on the state of social media
                               and the impact it’s having on your customer relationships, this will come as no
                               surprise. There is a seminal shift in the public consciousness and everyone is
                               trying to figure out how to best leverage this mass phenomenon for business.

                               We hope that you use this printed guide as a starting point and visit these
                               companies on our Web site, www.destinationcrm.com/BuyersGuide, for a more
                               complete picture of what they have to offer.

                               Best regards,

                               Bob Fernekees
                               Vice President/Group Publisher
                               CRM Media, a division of Information Today, Inc.

BG2   CRM 2009 Buyer’s Guide                                                               www.destinationCRM.com
                                                                                                         2009 Annual
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