A successful strategy for sustainability must address changes in every dimension of the environment in which your business operates not just the natural environment. When CEO (now chairman) Anne Mulcahy took over Xerox in 2001, the vultures were circling. Xerox was more than $17 billion in debt and had lost $20 billion in stock-market value between April 1999 and May 2000. Yet by 2005, Xerox had gone from a $273 million annual loss to a $978 million gain. Mulcahy's turnaround at Xerox is an object lesson in executing a strategy for sustainability through steady leadership. The company set a goal of producing waste-free products in waste-free facilities to promote waste-free offices for our customers. Today, with Mulcahy's support and encouragement, the company has a 91% recycling rate for its copiers.
Carbon Copy Adam Werbach Fast Company; Jul/Aug 2009; 137; Docstoc pg. 60 Reproduced with permission of the copyright owner. Further re
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