A Collaborative, Ongoing University Strategic Planning Framework: Process, Landmines, and Lessons

Document Sample
A Collaborative, Ongoing University Strategic Planning Framework: Process, Landmines, and Lessons Powered By Docstoc
					A Collaborative, Ongoing
University Strategic
Planning Framework
Process, Landmines, and Lessons
Planners at Cleveland State University describe that institution’s highly communicative
and participatory strategic planning process.

by Susan E. Kogler Hill, Edward G. Thomas, and Lawrence F. Keller




                                                                   S
                                                                          trategic planning has been a recent activity at many,
                                                                          if not all, universities (Dooris, Kelley, and Trainer
                                                                          2004; Rolfe 2003; Rowland 2002; Shattock 2002).
                                                                   The case study presented in this article examines the
                                                                   strategic planning process at Cleveland State University
                                                                   (CSU), which used a communicative planning approach to
                                                                   foster a collaborative organizational culture and establish a
                                                                   permanent, standing process. In this case study, we draw
                                                                   lessons from that effort to help increase our understanding
                                                                   of, and improve our success in, university-based strategic
                                                                   planning.
                                                                        Willson (2006) reviews four planning approaches that
                 Susan E. Kogler Hill is a professor in the
                                                                   are particularly relevant to university planning efforts: classic
                 School of Communication and a former
                                                                   rational planning (consolidation and equilibrium), incremental
                 chair of the Communication Department at
                 Cleveland State University. She earned her        planning (expansion and transformation), strategic planning
                 Ph.D. in communication from the University        (maximization of output), and communicative planning
                 of Denver. She served as chair of CSU’s           (human commitment). He argues that it is critical to link
                 University Strategic Planning Committee           the appropriate planning approach with the particular
                 during its first three years of operation.        organizational culture. He suggests that the communicative
                 Her research and consulting focuses on            planning approach, because it best corresponds with
                 interpersonal and organizational communication,
                                                                   human commitment, will lead to organizational cohesion
                 specializing in team leadership, teamwork,
                                                                   and high morale.
                 empowerment, and mentoring. In addition,
                 she has written several book chapters                  Because previous strategic planning approaches at CSU
                 and has published numerous articles in            were not always well received, a joint faculty-administrative
                 professional journals.                            planning committee decided that future planning efforts
                                                                   should incorporate a communicative planning model that
                 Author biographies continued on page 26           involves “broad participation by stakeholders; engages


16   July–September 2009 | Copyright © Society for College and University Planning (SCUP). All rights reserved.
                                                                     A Collaborative, Ongoing University Strategic Planning
                                                                     Framework: Process, Landmines, and Lessons



different ideas concerning goals (ends) [and]…seeks                  funding and increasing tuition reawakened interest in
support for implementation that comes from participation             new planning efforts that would move beyond traditional
and buy-in” (Willson 2006, p. 11). This approach also                planning, both in creating a more continuous process and
seemed best suited to CSU’s culture and environment and              in engaging the institution at all levels.
was therefore used as the foundation for the planning  
				
DOCUMENT INFO
Description: Because previous strategic planning approaches at CSU were not always well received, a joint faculty-administrative planning committee decided that future planning efforts should incorporate a communicative planning model that involves "broad participation by stakeholders; engages different ideas concerning goals (ends) [and]... seeks support for implementation that comes from participation and buy-in" (Willson 2006, p. 11). The committee also studied internal data reports and discussed how capital planning, master planning, academic and non-academic program review, and budgeting would affect the strategic planning process.
BUY THIS DOCUMENT NOW PRICE: $6.95 100% MONEY BACK GUARANTEED
PARTNER ProQuest LLC
ProQuest creates specialized information resources and technologies that propel successful research, discovery, and lifelong learning.