Momentum+ Launch+-+ Mobile+surveys
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Research Now Launches MOMENTUM - New Mobile
Surveys Technology
Interaction with consumers on the move is now possible! Research
Now launches ‘Momentum’ the new Mobile Surveys offering
London, 22nd June 2009: Research Now, the international online fieldwork and panel
specialists, have announced the launch of Momentum, the newly formed family of Mobile
Survey products.
In light of recent technological advances in mobile phone technology, Momentum draws on
this opportunity for marketers and brand managers to tap into consumers on-the-go, any
time, any place, anywhere.
Offering quick polls using SMS, online surveys using WAP, GPRS and 3G connections or
dedicated survey application downloads to mobile phones, Research Now’s Momentum
allows for direct engagement with respondents at the crucial ‘moment of truth’.
One of the most exciting developments is the mobile application survey engine, where
respondents download an application to take surveys, ensuring consistent look and feel and
routing / validation. Research Now has launched this application in its UK panel, and the
worldwide Valued Opinions family of panels will follow, enabling systematic mobile survey
taking on different subjects in up to 36 countries.
Commenting, Chris Havemann, CEO said:
“We are delighted to launch the Momentum product and draw on our experiences in mobile
data collection, which began with the World Cup in 2002. With three exciting offerings, this
easy method offers quick and accurate results from respondents, and increases their
engagement as research panellists. The projects commissioned to date have proven a great
success; this looks set to continue as researchers search for new and innovative means of
engaging modern-day audiences.”
- ENDS –
Research Now Plc | 8th Floor | Elizabeth House | 39 York Road | London | SE1 7NQ | T +44 (0)20 7921 2400 | F +44 (0)20 7921 2401 | service@researchnow.co.uk
The International Online Fieldwork and Panel Specialists
London | Paris | Hamburg | Frankfurt | Munich | Athens | New York | San Francisco | Chicago | Los Angeles | Toronto | Sydney | Melbourne
Enquiries:
General Enquiries:
Konstanze Just, Global Marketing Director, Research Now
kjust@researchnow.co.uk
T: + 44 20 7921 2400
Chris Havemann, Chief Executive, Research Now
chris@researchnow.co.uk
T: +44 20 7921 2400
Strategic, Financial and Corporate Communications:
Alistair Mackinnon-Musson, Hudson Sandler
Alistair@hspr.com
T: +44 20 7796 4133
About Research Now:
www.researchnow.co.uk
• Research Now is a leading international online fieldwork and panel
specialist.
• Research Now has 36 proprietary, research-only online panels across
Europe, the Americas, and Asia-Pacific which are used by leading research
agencies and some of the world’s best known companies.
• Research Now has 17 offices – London, Paris, Frankfurt, Hamburg, Munich,
Athens, New York, Chicago, San Francisco, Dallas, Los Angeles, Toronto,
Sydney, Melbourne, Auckland, Shanghai, Singapore.
• Research Now is an independent public company quoted on the AIM market
of the London Stock Exchange (AIM: RNOW).
Research Now Plc | 8th Floor | Elizabeth House | 39 York Road | London | SE1 7NQ | T +44 (0)20 7921 2400 | F +44 (0)20 7921 2401 | service@researchnow.co.uk
The International Online Fieldwork and Panel Specialists
London | Paris | Hamburg | Frankfurt | Munich | Athens | New York | San Francisco | Chicago | Los Angeles | Toronto | Sydney | Melbourne