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									Company Overview
LVWR.PK
Shares Outstanding: 4.6M
Fiscal Year: December 31
Headquarters: Littleton, Massachusetts




LiveWire Mobile is a world leader in mobile personalization—
In partnership with over 40 mobile operators worldwide, LiveWire Mobile
reaches over 275 million subscribers worldwide with its mobile music,
ringback and integrated storefront services.
About LiveWire Mobile, Inc.                                           Full-track Music
LiveWire Mobile, Inc. (Pinksheets:LVWR) is a world leader in          LiveWire Mobile today operates one of the industry leading
managed personalization services. LiveWire Mobile’s integrated        full-track music service for several mobile operators around
suite of mobile personalization services includes ringback            the world including Sprint, Bell Mobility, Cricket Communications
tones, ringtones, mobile full-track music and video downloads,        and Telecom New Zealand. The platform features full-track
a fully integrated storefront, and other applications, as well as     downloads directly to mobile devices and PCs, direct operator
dedicated content and service marketing, integrated storefront        billing and the option to support both a la carte purchases
management and marketing. LiveWire Mobile makes mobile                and subscription models. The service offers music from all four
personalization services easier to use and helps drive service        major labels as well as major independent label aggregators,
usage and adoption. Originally founded in 1983 as Natural             delivering one of the world’s largest music catalogs of over
Microsystems, LiveWire Mobile has been a telecommunications           4 million tracks.
pioneer taking part in the first Ringback Tone deployment in Korea
                                                                      Integrated Mobile Content Storefront
in 2002 and building a successful mobile applications service
                                                                      LiveWire Mobile’s core strengths and innovation have always
business which became known as LiveWire Mobile in 2008.
                                                                      been in the ringback and mobile music markets — yet operators
LiveWire Mobile Products and Services                                 have increasingly expressed a desire to source all mobile
Ringback                                                              personalization content from a single platform. To satisfy this
LiveWire Mobile’s caller personalization service and platform,        need, LiveWire Mobile offers an integrated mobile content
MyCaller, gives subscribers the power to select world-class           storefront which combines both its ringback and full-track
original recordings of music, sounds and voices for callers to hear   products with the other commonly used types of mobile
in place of the conventional ringback. The service enables            personalization content into a single storefront. Its storefront
subscribers the ability to create a unique mobile identity while      can manage full-track music, ringbacks, ringtones, music videos,
providing mobile operators with a significant new source of           games, applications and graphics including wallpaper. Offered
revenue and customer affinity. With innovative features, a founda-    as a complete end-to-end managed service, the company’s
tion for new revenue-generating services such as advertising          integrated mobile content storefront is already deployed in the
ringback and user-generated content, and access through multiple      market, including at two large operators, Bell Mobility and 3UK.
storefront channels, mobile operators are able to offer cutting-
edge services that build subscriber loyalty and improve profits.


Key Customers
                      $5,000

                      $2.500

                             $0

                     -$2,500

                     -$5,000

Financial Highlights 2009
             -$7,500                                                                                                                     Technology Strengths
                   -$10,000                                                                                                              At the core of our services is the LiveWire Mobile Infuse Platform,
FINANCIAL PERFORMANCE09
                   Q1                                      Q2 09                   Q3 09                   Q4 09                         a complete end-to-end multi-content service delivery platform
(in $ thousands)                                                                                                                         offering robust, centralized content management and reporting
                                     $5,000




                                                                                                 $ 4,882
                                     $4,000                                                                                              tools and a web service that opens the door to third-party




                                                                                                                     $ 4,434
   Revenues




                                                                                                                               $ 1,453
                                                                                                                                         applications. Key strengths of this platform include:
                                                 $ 3,794



                                                                         $ 3,698
                                     $3,000
   Income (loss)
   from operations                   $2,000


                                                                                                           $ 461
                                                                                                                                         • Centralized storefront merchandising and management
                                     $1,000
                                                                                                                                         • Real-time and on-demand content operation and catalog
                                         $0
                                                                                                                                           managements tools.
                                                           $ (2,573)




                                  -$1,000
                                  -$2,000            35%                                                                                 • Rich reporting and analytics to track transactions,
                                                                                   $ (1,508)




                                  -$3,000                                                                                                  trends and usage
                                                                                                                                         • A comprehensive set of APIs making storefront features
                                                 Q1 09                   Q2 09                 65%
                                                                                                Q3 09                Q4 09                 and technologies available to third-party applications
                                                                                                                                         • Resilient and scalable architecture
            Revenues
REVENUE MIX
                   (loss)
            Income $18,000
            from operations
    Managed services revenues
                 $13,500
    Cap-ex revenues                                  35%
                       $9,000
                                                                              65%
                                                                                                                                                         Integrated Storefront Business Logic
                       $4,500
                   Managed services revenues
                             $0




                                                                                                                                                                                                                      Open Apps
                   Cap-ex revenues
                                              2006                     2007                    2008                2009
REVENUE GROWTH
(in $ thousands)                  $18,000

   Revenues                       $13,500
                                                                                                                                                             Centralized Content Manager
                                     $9,000

                                     $4,500

                                        $0
                                                           2006                     2007                   2008                2009



            Revenues
Growth Strategy                                                                                                                          Why LiveWire Mobile?
• Aggressively expanding international footprint for all of our                                                                          • Industry thought leader with support for multi-content types,
  products and services                                                                                                                    ringback tones, the first over-the-air full-track music service
• Expanding our worldwide partner alliances with top-tier solution                                                                         launch in North America in 2005 (Sprint) and the first fully
  integration companies                                                                                                                    integrated mobile content storefront in North America in 2009
• Bringing new products and services to market, leveraging                                                                                 (Bell Mobility)
  our existing footprint of ringback and full-track music services                                                                       • Global footprint with 40+ mobile operators
  at over 40 operators worldwide                                                                                                         • Diversified revenue mix: Ongoing revenue share from managed
                                                                                                                                           services; cap-ex revenue from existing and new customers;
                                                                                                                                           software licensing; and maintenance and support service fees
                                                                                                                                         • Strong balance sheet with $8MM in cash at 12/31/2009;
                                                                                                                                           no bank debt


CORPORATE HEADQUARTERS                                INVESTOR RELATIONS CONTACTS                                                        Past performance is not necessarily indicative of future results. This overview contains
One Monarch Drive, Suite 203                          Todd Donahue, CFO                                                                  “forward looking statements” relating to future events or future operating performance.
Littleton, MA 01460 USA                               LiveWire Mobile, Inc.                                                              Please refer to our public disclosures for a description of risk related to our business.
Main: +1 978 742-3100                                 978-742-3167                                                                       LiveWire Mobile and Infuse are trademarks of LiveWire Mobile, Inc.
Fax: +1 978 742-6965                                  todd_donahue@livewiremobile.com                                                    All other products or corporate references may be trademarks or registered
info@livewiremobile.com                                                                                                                  trademarks of their respective companies.
                                                      Miri Segal-Scharia
                                                                                                                                         © 2010 LiveWire Mobile, Inc. All Rights Reserved.
MEDIA CONTACTS                                        MS-IR LLC
Christa Conte/Henry Feintuch                          Tel:1-917-607-8654                                                                 www.livewiremobile.com
Feintuch Communications                               Email: msegal@ms-ir.com
212-808-4902 / 212-808-4901                           www.ms-ir.com
livewiremobile@feintuchpr.com

								
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