“We should be taught not to wait for inspiration to
start a thing. Action always generates inspiration.
Inspiration seldom generates action.”
AN IIFT CLUBS’ INITIATIVE
How Team Work
pepped up the IT
Editor’s Word Symposium
Mission Accomplished : The IIFT NASSCOM National IT Symposium
Acclaim and Accolades : The IT Symposium in Perspective
Coordinator Sentiments : Nitish Jain’s feelings after the Symposium
Koshish Concerns : Why Slum Dwellers pay more than you and me?
The Pasha of
Brandwagon Buzz : IIFT-Becton Dickinson Case Study
Victory Verse : The Trade Conclave
Blash Blitz : Going Bananas!
Systemix : Interaction with TCS on Agilent-TCS engagement
Cashonova Czars : Investment Banking Update
The Forum : Move towards Fuller Capital Account Convertibility
Blash Summers : “The Rustic Farmer” that dwells within Piyush Singh
Readers’ Reviews : What readers have to say…
Photoshop : IIFT NASSCOM NATIONAL IT SYMPOSIUM
Next issue of Spandan is due on 9th of October, 2006.
Focus Clubs will be Brandwagon and Quintessential
All responses / criticisms and suggestions can be mailed at : firstname.lastname@example.org.
Ph. : +91 98682-58943
EDITOR’S WORD The Trade Conclave was also a luminous
affair, though internal in its scope. The
“Success is not the result of spontaneous topical nature of the conclave was
combustion. You must set yourself on applauded by all speakers alike. The
fire.” finesse with which it was managed, despite
certain time scheduling issues due to
August has been a month of frantic activity delayed flights, speaks volumes of the
and don’t be surprised if you find that this managerial abilities of Blash as well as the
issue is late by a few days, though we IMF.
intend to be firm with the promised release
date. The other Clubs were also actively engaged
in the fulfilment of their stated objectives.
At the outset, we must congratulate the
members of the IIFT Family, in particular Brandwagon must be congratulated for very
the organizing teams of the “IIFT NASSCOM successfully steering the RB Case Study.
NATIONAL IT SYMPOSIUM” and “TRADE We wish the winners the very best for the
CONCLAVE”, and especially the efforts put final round.
in by the coordinators of Systemix and
Blash. Cashonova Meetings were as illuminating as
always, their aura accentuated by the Club
Months of preparation and “sweat, blood, becoming, probably for the first time in its
tears and toil”, have finally borne result. history, the Club with the maximum
Endless phone calls, sleepless nights and membership of the Junior batch.
torturous preparations later, both the
landmark events of the year have turned However, our success must not be
out to be successful ventures. allowed to force us into complacency. In
the Readers’ Review we will come across
The IT Symposium saw the who’s who of scathing remarks by our own colleagues
the IT industry descend on the IIFT campus. regarding where we could have proven our
The IT Symposium served as a fertile, and motto “Where excellence is a way of
interactive, ground for the speakers to life” more substantially. It is hoped that
voice their opinions and concerns about the the Clubs take the criticisms positively and
issues at hand and for the audience to constructively.
understand the complexities of the Indian
IT scenario. The Clubs too have a right in demanding
greater participation from both the
batches, especially the Junior Batch, given
that it is imperative for them to be exposed Here’s wishing the Clubs all the success!
to the dynamics of event organization to Make us proud!
equip them for the next year when they
take control of the Club proceedings.
Vishwas Khanna, MBA ( IB) 2005-07, IIFT is
The level of junior participation for the Founder – Editor of Spandan. He is a
preparation of Spandan has also gone up. Commerce Graduate from SRCC and has
Several insightful write ups have been recently completed his CS Finals.
contributed by the junior batch for this
edition. However, the inputs of the
Kolkata batch are awaited. We hope that MANAGEMENT GOOFS
the next issue will contain their
I must also reiterate that Spandan is low on
manpower ( womanpower included ) and
could do with more participation of the
juniors in the editorial and collating
Ah! Forgot to mention the exclusive scoop
of this month : The Piyush Singh update on
his summer project!
Serious Talks : Piyush Singh ( R ) with
BLASH Coordinator Pratik Vora.
MISSION ACCOMPLISHED Government of India, Department of
IIFT NASSCOM National IT Symposium Information Technology. He released the
White Paper on the occasion and also spoke
The IT and ITeS industry in India has come about how the IT-ITeS industry had been a
a long way since in its inception in the major source of sustainable employment
latter decades of the twentieth century. It and GDP growth. He opined that the
has become a force to reckon with and industry could see greater growth by
contributes significantly to India’s GDP, stimulating IT demand and usage.
foreign exchange inflows and employment.
Keeping in mind the potential of the IT-ITeS The theme for the first session was
sector and the challenges that it faces, “Challenges for IT-ITeS Firms to Sustain
Indian Institute of Foreign Trade (IIFT) in their Global Competiteveness”. Though
collaboration with NASSCOM organized the without doubt the Indian IT industry is
IT Symposium on 21 August 2006. expected to grow at an even faster rate,
the challenges facing the industry are
Mr. Prabir Sengupta, Director General, many. Mr. Ganesh Natarajan, Deputy CMD,
IIFT delivered the Inaugural Speech. While Zensar Technologies Limited stressed that
focusing on the many positives associated by focusing on innovations the industry will
with the IT industry, Mr. Sengupta also be able to deal with these challenges. Both
enumerated the challenges faced by it such Mr. Baru S. Rao (CEO, Capgemini India) and
as greater need for expenditure on Mr. Kamal Maheshwari (CEO, Birlasoft)
research and development, need for broad concurred that one of the major challenges
basing of manpower profile, better would be maintaining the skilled employee
infrastructure to deal with Intellectual base and adding to the talent pool and also
Property Rights. maintaining the low cost of operations. Mr.
G S Krishnamoorthy, COO, US Technology
The Keynote Speaker was Mr. Kiran Karnik, Resources, India was of the opinion that by
President, NASSCOM. He also spoke of the adding value to consumer services and
great potential of the industry and how by exploring new service lines, the IT industry
just tackling the HR and infrastructure could progress even further and faster.
crunch the sector could grow even further.
He said that by focusing on the engineering The post lunch session dealt with
services segment and innovations the “Domestic IT market – the Road Ahead.”
sector could witness even greater growth. The speakers for this half of the session
were Mr. Ajai Chowdhary (Chairman and
The Guest of Honour for the function was CEO, HCL Infosystems), Mr. Bharat Goenka
Shri Jainder Singh, Secretary, ( MD, Tally Solutions Pvt Ltd), Mr. Tanmoy
Chakrabarty, VP and Head of the Global The enthusiasm of the audience and the
Government Industry Group, TCS Ltd. ) and indepth knowledge of the speakers made
Mr. Rajdeep Saharawat (Vice President, these sessions a delightful experience.
NASSCOM) . They largely discussed issues
such as potential of domestic IT market and Spandan thanks Ms Sheersha Ganguly,
how the IT industry could be of assistance MBA (IB) 2006-08, IIFT for her inputs for
to the domestic firms, particularly the SME this update.
sector. Development of the domestic IT
market should not be neglected because Students may contact Systemix for the
there is only so much that one can depend folder of photographs of the event.
on foreign markets.
The concluding session of the day was
based on “Issues and Challenges for
Global IT-ITeS Managers: HR’s
Perspective”. The distinguished speakers
for the event were Mr. Satish
Venkatachaliah, VP, HR, SAP Labs India ;
Ms. Binoo Wadhwa, Director of people
Success, Sapient ; Mr. Prashant Sankaran,
CEO, Blueshift; and Mr. Sunil Pathak,
Country Compensation Manager, Agilent
Technologies. Acknowledging that the HR
aspect of the IT-ITeS industry need to be
strengthened, the speakers spoke at length
about the what they thought would be the
focus areas for growth and change in the
next few years – global sourcing, consumer
IT, IT automation, business reconfiguration,
communications, electronics, and life
sciences and analysis. The major challenge
within HR is to reverse the attrition rates
and tackle career and growth challenges.
The sessions were highly interactive in
nature with the audience being allowed to
pose questions directly to the speakers.
ACCLAIM & ACCOLADES! “Well organized. Good range of topics.
Mr. Prashant Sankaran, CEO, Blueshift
“Excellent Organisation, follow up,
logistics and Hospitality… for the morning “Good industry participation. Please
session rather than 4 presentations, it organize more of these sessions and
could have been better if it was a panel increase student/faculty interaction.”
Mr. Kamal Mansharamani, CEO, Birlasoft
Mr. Baru S. Rao, CEO, Capgemini India
“The topic was very relevant in the present
“Excellent selection and panelists. The contest and I hope we were able to provide
coverage of topics was well chosen and had some good thinking points to the
the right set of people to address it. The audience.”
administrative setup was excellent.”
Ms. Jayantika Dave, Director - HR, India
Mr. Satish Venkatachaliah Operations, Agilent Technologies
VP- HR, SAP Labs India
“The theme chosen was very appropriate.
The industry participation could be better. “Good Team Systemix. You are
Hospitality and care was great.” systematic.”
Mr. G S Krishnamoorthy Dr. K. Rangarajan
COO, US Technology Resources, India Professor, Programme Director & Head,
Centre for SME Studies, IIFT
“Great Speakers. Good Agenda. Very
participative audience. Overall a very good ALUMNI VIEWPOINT
“This is very impressive. Keep it up.”
Ms. Binoo Wadhwa
Director - People Success Kapol Tandon
Sapient Corporation, India Regional Director - Business Development
HCL Technologies America Inc.
COORDINATOR SENTIMENTS We had 7 CEO's coming as guest speakers
from Bombay,Chennai,Bangalore and delhi.
Following is an extract of the email The details of symposium were mentioned
written to the Senior Batch by Nitish Jain on NASSCOM and Capgemini india website.
after the IT Symposium came to a First Symposium at IIFT to get a Corporate
successful close. You can almost feel the Sponsor .(Though not a huge sum but still a
palpable joy of achievement and the beginning...)
pensiveness that accompanies the
completion of a cherished task: All this would not have been possible
without support of our batch. Let me not
miss this opportunity to highlight the
“Hi all, contribution of our batchmates and thank
them for their contribution.
Congrats to everyone for successful
completion of IIFT NASSCOM National IT Truly Aapka Varun :- The guy worked for it
Symposium. in scorching heat of delhi when we were
enjoying our summers and despite people
The symposium has many new initiaves to saying him why are u doing it in the first
its credit:- place ? He gelled with CPA and his PA( both
65) so beautifully that CPA used to often
The actual preparation was done when we say me "You are not as sincere as Varun
were in summers so we would call it a was..."We all owe initial momentum to
perfect case of "Onsite-Offshore Model". him..
First Symposium at IIFT to boast of having Rakesh Ranjan :- I don't know how many
a website. This definitely helped increase trips he made between IIFT and NASSCOM
visibility of our initiatives. We received and that too in summers. On final day also,
calls of our alumni from Infy, Switzerland was very meticulous with backstage .Was
and HCL America appreciating the event. really our thinktank..
We received a written feedback from Renjith Gopalkrishnan :- For providing his
nearly all our speakers. This would help us vast contacts and above all getting
make our other initiatives better and sponsorship from USTECH..
would definitely help junior batch to
organise these symposiums in a more Prasun Jain :- For his sleepless nights in
professional way. getting delegate kits, banners and
Soumya Ranjan patel :- For his efforts in just mentioning IT symposium in the search
giving visibility to Symposium and option.
arranging all logistics at the final day..
Cheetah "Pawan" :- Was very instrumental
Rahul Biswas :- For his great concern for in getting student delegates from other B-
the symposium.. Really was very prompt schools..
and elaborative in replying to mails that
we exchanged during summers when we all Tanaya Chaturvedi :- Her bargaining skills
were clueless how things would take helped us get the best deal for gifts for
shape.... the corporates..really she is excellent at
Deepak Veenugopal :- Helped spread
message among our alumni..it helped we Deepa G :- Who got one of our speakers
received few as delegates ,we even confirmed from her personal contacts and
receicved appreciation mails and calls for that was the first one we could hit
them.. upon...really helped us in getting other
Vaibhav mathur :- For arranging the
complete White Paper show in highly Piyush Singh :- For helping us in mailer
structured and transparent way. It was campaigns and sending couriers to
because of his efforts that we could get 25 prospective companies..
entries for an Internal event and out of
them 12 were from senior batch. Akshat :- For arranging contacts of nearly
all IT/ITeS companies that could be
Tejas :- Was exactly like chief Strategist. targeted for delegates/speakers.
Used to motivate me when sometimes I felt
too bored of calling speakers and sending Prasenjit Sarkar :- For writing content for
them mails. the brochure, editing of final white paper
and write up for regular updates on
My Fundu roomy "Wicked VK" :- For CoolAvenues..
writing and editing all my mails and
documents at a very short notice. Anoop Sadani :- For constantly guiding me
and giving his invaluable suggestions..
Bhai Kaza "Kanishka" :- Was really online
marketing director for us..it was because Sometimes I feel my roomies-loomies were
of his vast online presence that our correct when they used to say "Abe tu
symposium was the first link on google by
khud bhi kuch kar raha hai".. Really a
great learning experience for me..
I also thank all those who gave contacts in
companies, participants of white-paper
contest, escorts of the speakers all
compares of the symposium, and attendees
of the symposium ..
You all must be bogged by so many mails
regarding the symposium..am sure this is
the last one..
Thanks and Regards,
Spandan thanks Nitish for sending us a
copy of the heartfelt letter he wrote to
the Batch. Being the roomy to this
wonderful guy certainly helps get the Club
Magazine going with great content!
The erstwhile roomies and loomies of
Nitish Jain were : Pratik Vora, Tejas
Mehta, Pawan Kumar, Kanishka Chowdhary
and Vishwas Khanna ( current roomy ).
KOSHISH CONCERNS is around Rs. 2000 – 3000 with the
population comprising primarily of Hindus
WHY SLUM DWELLERS PAY MORE THAN and Muslims both with a sizeable
YOU AND ME proportion.
Did you know that more than 50% of
WHAT, HOW MUCH AND WHY?
children in slums go to private schools and
take tuitions too? That credit is at a rate
WATER: The first thing that hits you here is
of interest which is ten times of what we
the multitude of water storage equipment.
Pots, small tanks and plastic containers are
a ubiquitous presence. The only sources of
Life in the slums, we all know, is not easy.
water are bore wells and pipes. Drinking
But how many of us would have thought it
water is a prized commodity, available only
was expensive too. Sounds unbelievable,
on alternate days through government
but it was found that residents of the
tankers, and that too only a measly 2-3 pot
largest slum in Asia, Dharavi were paying
more for many basic services than their
counterparts in better localities.
Scarcity means economics and market
Renowned management guru C.K. Prahalad
forces come into play. Tanker drivers (Rs
called this paradox a “poverty premium”
20-40) are bribed to ensure that they stop
in his path-breaking book “The Fortune at
and additional bribes paid to ensure first
the Bottom of the Pyramid” and observed
usage. (Rs 10-15). Two three pots of water
that it is a universal phenomenon.
every two days for families which have on
an average 5-6 members is grossly
insufficient. So to cater to this demand,
some clever people sell their water at Rs 1
for two small pots.
Indirammanagar is a huge slum settlement
in the locality of Rasoolpura, adjacent to Opportunity cost due to the water woes is
the Hyderabad airport. The area is totally huge. An average waiting time of half an
illegal with the cantonment board holding hour and daily queues, water borne
property rights. The slums though have diseases, bribes paid are just some of the
been almost regularized in that the problems. Some families don’t send their
government provides power through children to school so that they can assist in
meters, houses have been assigned filling water!! For maybe a hundred rupees
numbers and water is supplied through more lakhs in the city do not have to go
pipes. The average income in this dwelling through the ordeals listed above.
CREDIT - While the rich run for cover from HEALTH - No ambulance facilities and a
overzealous retail banks hounding them government health centre that the slum
with unbelievably cheap banking options dwellers have not heard about. Private
the poor slum dweller’s bank is the local Doctors with small clinics, limited facilities
moneylender and the instrument of credit and doubtful credentials are the only
called “daily finance”. option left for these slum dwellers. The
biggest indictment is the lack of any kind of
Imagine asking for a loan of a thousand
health support for the huge high-risk
rupees, getting 850 only and then having to
population by the government by means of
repay the thousand rupees in about three
a functional health care centre.
months at a rate ten times that of a normal
bank!! 80% of Indirammanagar does not
have a bank account.
EDUCATION – Satyamma, a housemaid
sends both her kids to private school, and
she is not alone in spurning the lesser
substitute i.e. government schools with
The local high school has no furniture,
SANITATION AND HOUSING: The slums
toilets, compound wall and faces a severe
have a very rudimentary drain system.
lack of teachers. This has resulted in an
Each house has a septic tank that filters the
extremely low pass percentage rate,
sewerage and lets it into the main road
dropouts and lack of functional learning.
open drains. These drains overflow almost
Thus it is not too surprising to note that
every month and water enters into homes.
60% children go to private schools even in
The residents have to pay for cleaning the
such a poor area.
drains (Rs 400) and also for maintaining
them. The “safai karamcharis” are very
A virtual hand –to-mouth existence does
irregular and the area is full of rubbish at
not stand in the way of parents wanting
their kids to have the best education they
can afford, and hence the preference for
private schools. Interestingly the tuition
It is very interesting to note how land deals
culture seems to have pervaded the slums
take place in the slums. The local “leader”
makes a 10% cut in every land transaction
from both the seller and buyer as Prahalad is a fact of life, at least in the
property rights are undefined and is based slums of Rasoolpura, Hyderabad.
on occupancy by force and his word
provides the much needed legitimacy to
the deal. Spandan thanks Mr Shitiz Modi, MBA ( IB
CONCLUSION ) 2006-08, IIFT, for this article. This work
is derived from his actual experiences from
a project undertaken in the slums.
Any service that we have analyzed does not
hold a candle to anything that the middle Koshish too thanks him for his endeavor
class is privileged with. But what is and the detailed write up.
interesting to note is that in cases like
credit, sanitation the slum dwellers pay
more for lesser. Water might be officially
“free” but not when you factor in all the
additional costs, implicit and explicit.
Government apathy means that it is the
private schools who flourish while those
who cannot afford them are left behind in
What the survey showed was that:
The urban poor are increasingly
paying more for less.
Slums are provided with abysmal
services in the name of “free”
provision, due to little or no
accountability and a poor resource base
The poor do incur costs, qualitative or
quantitative, a function of the high cost
and illegal eco-systems they reside in.
Poverty premium, as predicted by C.K
A dialogue with the BD team who discussed
BECTON DICKINSON CASE STUDY AT IIFT the case at length followed the
presentations made by the students. The
Becton Dickinson & Company (BD) - a U.S case provided a good understanding of the
based Fortune 500 medical technology marketing models followed by different
company in association with the marketing businesses and presented an opportunity to
club of IIFT – ‘Brandwagon’ launched a apply theoretical knowledge to real-life
case study on 17th July 2006, which situations. The takeaways were exposure
culminated in the final presentation on to the medical devices sector, knowledge
25th July ‘06. The case study launched on distribution models and channel
drew enthusiastic participation with a total selection and an opportunity to interact
of 12 teams partaking in the competition. with business leaders of great vision and
Based on the evaluation done by two
members of the IIFT faculty, the top 5 The successful completion of the event is a
entries were selected for presentation to testimony of business acumen and
the BD team. Rajnish Rahtogi (Head, BD eagerness of IIFTians to go beyond
Medical), Ravi Sharma (Business Manager, academics. We at IIFT look forward to
BD Diabetes Care) and Asmita Sen similar events in the coming days with
(Manager, HR) formed the panel for gusto.
adjudging the top 2 entries. The first prize
was won by Nagraj H. and Surbhi Panami
while the second prize went to Pushpanjali Spandan thanks Brandwagon for this
Kumar, Manuj Arora and Ahinav Parihar. initiative and Mr Prasenjit Sarkar and Ms
Shivani Malhotra, MBA ( IB ) 2005-07, IIFT
The case revolved around the problem for their inputs for this article.
faced by medical device company - Best
Devices, during its nascent days in India. Students interested in finding out more
Sensing the lucrative business environment, about case presentations can catch up with
it adopted a hard-sell approach that led to Brandwagon Coordinators.
overstocking and subsequent clogging in
the distribution channel. Consequently, For purposes of information, Abhay,
reorganization was required. The Shivani, Prasenjit, Abhijeet ( Tatelu ) and
deliverables of the case study were to Aniket did their summers with BD.
review the “Go-to-Market” and to identify
key success factors for the sales team.
TRADE CONCLAVE Sector”. The panel was composed of
distinguished speakers from STC, Rabo India
“Commercialisation of Agriculture : From Finance and National Spot Exchange for
Mandis to Markets” Agricultural Produce. The session was
moderated by Shri Pankaj Vajpayee, VP,
The Trade Conclave, a meeting of minds of ValueResearch, and Senior Faculty at IIFT.
top professionals, government officials and
students of IIFT, one of the most Mr Arvind Pandalai, Chairman and MD,
prestigious B Schools of India, was STC, brought out the major issues that
successfully concluded on 31 August at the challenge the farmers today – from crop
splendid IIFT Campus at New Delhi. failures to lack of irrigation facilities and
from inadequate insurance services to lack
The session began with an inaugural of proper price realization for the farmer
address by Shri Prabir Sengupta, Director due to market imperfections.
General, IIFT, wherein he outlined the
radical changes which are visible in the Mr Rajesh Shrivastava, MD, Rabo India
agricultural sector today. He also put in Finance, clearly brought out the lucrative
perspective his vision for the agricultural opportunity that exists today in India for
sector, given WTO’s stance on it. the banks to explore the vast potential in
the agriculture sector. He highlighted the
The Keynote Speaker was Shri P H model followed by Rabo India in delivering
Ravikumar, CEO and MD, National a unique proposition and customised
Commodities and Derivatives Exchange products to the agriculture community.
Ltd. His address was an eclectic mix of
experience and wisdom: From the Mr Anjani Sinha, CEO, NSEAP, pointed out
grassroots issues of farmers who are the fact that in spite of being a leading
increasingly becoming “smart”, much to producer in various agricultural
the distress of their traditional exploiters, commodities, we are witnessing events like
and much to the relief of a resurgent suicides by farmers. According to him, this
economy, to the stiffly fought wars in is largely due to regulatory mechanism
corporate boardrooms to take a defining framed by the government and issues like
stake in this new growth driver of the APMC act, etc.
economy, Mr Ravikumar’s insights on the
issue were both relevant and visionary.
Session One’s central theme was : “Growth
and Opportunities in the Agricultural
SESSION 2 : FROM AGRICULTURE TO AGRI supply chain is crucial to successful
BUSINESSES agricultural operations. He highlighted the
fact that too many intermediaries in the
Session 2 of the Trade Conclave saw yet supply chain cause loss in value of the
another distinguished group of panelists, product, and thus, vertical as well as
which included: horizontal integration of the supply chain is
Mr. Madhusudan Manvi, VP,
Reliance Retail, Agribusiness Mr. Seth addressed the audience about the
Division “Prospects of Agri-retailing and food
Mr. S.K.Sharma, Executive processing industry”. Mr. Seth familiarized
Director, Global Agri Systems the addressees with PepsiCo’s model of
Mr. Abhiram Seth, Executive contract farming, which started with
Director, Exports and External potatoes, and their latest Seaweed project,
Affairs, PepsiCo India which has provided them with the
Mr. Sanjay Sacheti, Manager, Olam ingredient to produce “vegetarian jelly”, as
Exports (India) Ltd. well as a liquid plant growth nutrient.
The session was moderated by Mr. Sanjay Mr. Sacheti spoke about the
Sacheti. “Attractiveness of India for various
Multinational Agro-Trading firms”. Mr.
Mr. Manvi started with a positive note on Sacheti acknowledged the fact that the
the Indian agricultural scenario. He spoke agro-trading sector could in no way be
on the “Emergence of Indian referred to as a “Sunrise Sector”, and was
Agribusinesses”. Mr. Manvi then moved on swamped by a number of inefficiencies.
to some of the major problems in the
sector that are to be overcome in order to It was indeed an enriching experience for
take Indian agriculture to newer and all those who had the privilege of attending
greater heights. He kept the audience the Conclave.
engaged with the possible new age
solutions being looked into by
agribusinesses, like Reliance’s unique Spandan thanks BLASH for this delayed but
concept of developing Rural Business Hubs. very impressive article.
Mr. Sharma dealt with the “Consolidation
of Agricultural Supply Chain”. Mr. Sharma
rightly pointed out that optimization of the
BLASH BLITZ and MSAMB. There were some packaging
issues. Though the bananas could not
Going Bananas : The new definition of compete with the quality of Chiquita and
veggie market!! Del Monte but with some more efforts and
improvement they could make a mark.
The export market is moving from
traditional to non-traditional. What
ramifications does this scenario have for
The dynamism of business landscape is
leaving many eye-brows raised. We never
thought that the marketers will visualize a
market in Indian villages and our very own
sabzi wallah will be using a mobile phone
Mahabanana is very well speaking about the
to enquire about the current mandi rates.
opportunity that lies ahead for Indian
The required urge to stand out of the
exports of non-traditional fruits and
clutter is making the corporates look into
vegetables and India’s ability to take head
new channels and markets through which
on the major dominant exporters like South
profits can flow in.
The article will talk about the changing
The first thought that will cross our minds
scene of non-traditional vegetable export
is what does non-traditional fruits and
market and what is the potential for Indian
vegetables market entail? By our definition,
Banana in European market.
non-traditional fresh produce includes all
the fruits and vegetables which do not
“Mahabanana getting fame in Dubai”
traditionally form a major part of Indian
export basket but holds the potential to do
The planning for this shipment was made
so in the near future. This potential can be
very early with the formation of
in terms of India’s ability to produce these
“Mahabanana”. This novel concept of
at a lower price and maintain a consistent
integrating all banana cooperative societies
supply through out thus exporting them to
of Maharashtra comprising of banana
markets like Europe, Japan, Middle East
growers of the region under a common
and South-East Asia where they are
federation Mahabanana was initiated in
produced at higher costs or not produced at
2001 by MSAMB. Attractive boxes had been
all in some seasons due to extremities of
prepared bearing the name of Maha Banana
weather these countries face. For ex- Snow
Peas which are majorly exported to Europe Ecuador, Costa Rica, Colombia, Honduras,
from South Africa can be produced even in the Philippines, Panama and Guatemala.
India at a lower cost and in seasons when The Latin American countries account for
Europe can not produce them. Does this about three quarter of world banana
give us a reason enough to look at this exporters to the Europe. Also large banana
market? The total world trade in non- producing belts of Australia have been
traditional fruits and vegetables is worth destroyed by storm. This gives India an
US$15.5 billion. The developing countries' opportunity to call the experts from
combined share of non-traditional fruit and Australia and learn the pre-harvest
vegetable exports increased to 56 percent. technologies which are our major
That is a huge market opportunity. drawback. Also Preharvest research on
bananas is being done on a large scale in
Why do these bananas taste good to Nausari and Madurai. Post harvest
Indian exporters? management is not that difficult and can
be easily learnt.
Mr Raja Ram Sangle, Director, Alcomp
Systems quotes “the opportunities in this Since the late 1970s dramatic economic
field are so vast that we have already sent changes have taken place in the
researchers to Philippines and Europe to agricultural sector in various parts of
pursue the further research on banana Africa. The introduction of new export
markets.” crops, such as snow peas, broccoli, and
miniature vegetables, has led to yet
EU has adopted a tariff only regime which another agro-export boom.
puts the dollar countries and the ACPs
(group of former European colonies) in a Evolution is yet to spread its wings
loss compared to before. There are lot of
issues coming up regarding residues and We talk about changing business dynamics.
poor labor treatment of the giants. In context of banana marketing the change
has definitely come. Let us have a look at
In the tropical and subtropical regions of how the banana marketing chain has
the world, about 40 million tones of evolved over time.
bananas are produced every year. Over 80%
of the world’s banana production consists Until the seventies transnational banana
of plantains. Brazil, China, India and corporations were present at every stage of
Thailand are major banana growers without the banana marketing chain, from growing
any appreciable exports. The principal to final consumers. They owned
exporting countries on the other hand are plantations, transport infrastructures and
ripening facilities. However, in the last 20 The banana giant exporters are already
years there has been a move away of facing high chemical issues and hence,
multinationals from direct growing in order products like organics will pay off in this
to focus on more specific marketing and field. Also, there are issues regarding low
distribution activities. Multinationals tend wages to labours and poor working
now to establish long term supply contracts conditions. A whole new market by the
with independent local banana growers, name of fair trade has evolved to look into
specifying shapes, quantities, standards of this matter. India stands a chance in this
quality, packaging and so on. In many cases emerging space.
multinationals also provide inputs in order
to control the quality. Red bananas which can be produced in
India at low cost are new export potential
After looking into who are our competitors bananas which have a great demand in
the next thing is to figure out the market Europe. People in Europe are now fed up of
for our banana lovers. big bananas and are demanding the smaller
varieties. India should cash upon this
European Union opportunity by switching to varieties like
EU is the second largest buyer of banana
after US. 7 billion bananas are eaten each The new beginning!
year in the UK — that’s 10kg per person
each year. Supermarkets in the UK are Studying the business models of companies
enormously powerful with the four largest like Namdhari Fresh, Bharti field fresh,
— Tesco, Asda-Walmart, Sainsburys and Mahyco seven star and several exporters
Morrisons — controlling 75% of the market. like Ranjan Kedia who have been
The biggest importers among the EU aggressively framing out strategies for
countries are Germany, Belgium, export of non-traditionals we have tried to
Luxembourg, UK, Italy and France with a give a business model which inculcates the
combined import volume comprising 80% strengths of all these models. It is to be
share of total EY imports. noted that no Indian firm is presently into
Banana exports and hence the inputs in the
Setting up field for Indian exporters model are taken from the models that have
Talking about the roadmap that India been established for other non-traditionals.
should follow to get a foothold in this Inputs have also been taken from the five
market let us talk about the opportunities giants and South African and American
that can be tapped. banana exporters.
From Banana From Australian
scientists preharvest experts
Research Postharvest Study models of
stations Latin America
Relationship Types s
Organics Fair trade
The prospects for Indian exporters look
really bright in banana export space. It is
the time for Indian exporters to come out
of their nut-shell and take full advantage of
the underlying opportunity. The bananas
will certainly taste good to European palate
and will give a leeway to Indian exporters
to begin their joyride in yet unexplored
territory. Exploring the unexplored is the
way to get supernormal returns and time
has come for Indian exporters to realize
Spandan thanks Ms Shailja Joshi, MBA ( IB
) 2005-07, IIFT, for this scholarly article on
banana export issues. Full text is available
with the Editor.
Her article in August issue of Spandan on
Ambush Marketing was widely appreciated.
SYSTEMIX : IN OVERDRIVE MODE The questions ranged from project
management in TCS to career profiles of
AGILENT AND TCS ENGAGEMENT : AN MBA grads in IT industry to the skill sets
OVERVIEW needed to be a competent manager in
The presentation was organized by
Systemix club on 2 September and Mr It was a great interactive session,
Anurag Gupta from TCS was the speaker. participated enthusiastically by first year
The presentation was basically aimed to students for whom this was the first real
give the first year students an exposure to exposure to IT industry trends.
the Indian software IT industry.
The speaker started the presentation with Spandan thanks the Systemix Club
a brief on Agilent Technologies. He Coordinators, especially Mr Renjith
described the kind of domain Agilent is into Gopalakrishnan, for this initiative. The
(testing & measurement and semiconductor student response was indeed
business) and talked about how TCS built overwhelming.
relationship with Agilent and bagged the
contract. Then he went on to describe the In the last month, Systemix has emerged as
kind of service TCS provides to Agilent i.e. one of the most active clubs at IIFT. This
knowledge transition, secondary support, momentum, to be maintained, requires a
primary support and steady state support. conscientious effort on the part of all club
He also discussed the issues, challenges members. Let not the base effect come
faced by TCS and also its accomplishments. into picture!
In his next topic, Anurag described what
business intelligence (BI) is all about and
how it is helpful to an organization. He
clarified how data warehousing and BI are
different. He described in detail the
different type of BI users, method of
delivery of solution, BI tools, megatrends
and BI applications.
In the Q&A session, students asked a long
range of questions and the speaker was
more than happy to clarify every doubts.
CASHONOVA CZARS attended by Shri M Damodaran, SEBI
Chairman, and Shri Adi Godrej, Chairman,
Interaction with Mr Shubham Majumdar, the Godrej Group.
MacQuarie Bank, IIFT Alumus.
Mr Majumdar was also open to the idea of
Cashonova organized a one hour interaction the students actively interacting with him
with Mr Majumdar, India Analyst – via email to clarify any career related
Pharmaceuticals and Telecom, MacQuarie queries.
Bank, one of the dominant global players in
the Investment Banking industry. He is also the mentor to Mr Rahul Newar,
Participants of the MBA ( IB ) 2005-07 batch the Coordinator for Cashonova.
were the audience for the interaction.
Mr Majumdar explained the dynamics of the Students interested in interacting with Mr
I Banking industry and the roles that are on Majumdar can take his email address from
offer for candidates from premier B Schools the Cashonova Coordinators.
like IIFT. He explained in detail the
difference between research oriented Two meetings of Cashonova were also
profiles, working in the debt and equity successfully held with a Mutual Fund game
markets and derivative trading. thrown in. The desirability of a CFA
qualification was also discussed.
The areas of emerging interest were also
taken up threadbare with participants The IIFT BOMCHAM NATIONAL FINANCE
being allowed the freedom the question the SYMPOSIUM White Paper contest was also
upcoming scenario in the I Banking and launched this month.
global investment climate.
Previous to MacQuarie Bank, Mr Majumdar
has had stints with Motilal Oswal and
Merrill Lynch. His active contribution in
the organization of the IIFT-BOMCHAM
NATIONAL FINANCE SYMPOSIUM, to be
held in Mumbai on the 11th of October,
can hardly be over emphasized. His
involvement has resulted in several
eminent personalities having consented to
speak at the occasion which is being
THE FORUM The discussion contoured around the major
terminologies used, but often poorly
MOVING TOWARDS FCAC : IS INDIA READY understood, in the context of
convertibility. The presentation moved on
While the Forum is not an official club at to the broad issues that face India on its
IIFT, its contribution in keeping the road to FCAC, especially in perspective of
Batches on their feet regarding current the Asian Meltdown of 1997. The
happenings in the global context can not presenters described in detail the measures
be ignored. Spandan welcomes The Forum that need to be taken before India can
aboard! open the floodgates for foreign investments
to come in with minimal restrictions. The
The Forum is an initiative of Dr Pinaki Das Tarapore Committee Report was also
Gupta, our Program Director, where discussed in great detail.
students meet every fortnight and discuss
contemporary issues in the presence of the The participation from the junior batch was
Director General and members of the extensive and their intelligent questions
Faculty. Issues like “Turkey’s entry into provoked the Faculty and presenters alike.
EU”, “SAARC and Impact on Indian It was definitely a session which added
Economy” and “Consumer Electronics’ value to all participants.
Scenario” were discussed last year with
superb attention to detail by participants.
The presence of the Director General Mr Abhijeet Bhagwat and Ms Rashoo
himself inspires students to give their best Kame are the coordinators for The Forum.
shot to the issue. Their sincere efforts have seen The Forum
gaining wide acceptance within the
The first Forum of the trisemester was batches.
focussed around the Tarapore Committee
Report and the concerns regarding
movement towards Fuller Capital Account
Convertibility. This Forum was also meant
to be an eyeopener for the junior batch
regarding the expectations from them in
this interaction. Abhay Betharia, M V R
Sireesh and Vishwas Khanna were the
presenters for this topic.
BLASH MEETING UPDATE arm of AWB, a premier trading institution
in Australia with a global footprint.
& His project centered around the following
How Piyush Singh mastered the Indian objectives:
Identify the agri commodities
The meeting held on 26 of August arriving in the mandis.
centered around the following issues: On the basis of movement of
commodities to different retail
1) Review of Trade White Paper and locations, identify the current
Discussion on the Topics to be covered in supply chain from farm to retailer.
the Conclave. Identify the gaps in the supply
2) Formation of the Committees : Identify the margins of the
Newsletter, IIFT Street, Comex and intermediaries.
Paghdandi Develop a shadow cost card for
AWB after removing the
3) Call for volunteers for the Trade intermediaries.
The project involved moving between
4) Discussion on Summer Experiences Madhya Pradesh, Delhi and Maharashtra in
mandis such as Pipariya, Bareilly, Bankhedi
5) NCFM Certifications : Are they worth it? and Semary Harchand ( most places don’t
click to the ordinary MBA student! ).
As part of the Knowledge Transfer agenda
of the Clubs, the second BLASH Meeting of Project was divided into two phases:
the month concentrated on the Summers
Experience of members of the Senior Batch In the Mandi Phase,
whereby the juniors could be made more movement of agri
aware of the expectations of companies commodities to primary
who come to campus for summers’ and secondary market is
Mr Piyush Singh did his summer internship In the Retail Phase, the
with Australian Wheat Board, the Indian procurement route for
these commodities by the Variety specialization for Retailers
retailers is identified.
Assured source of supply
On the basis of the data from these Demand-linked supply
two phases, shadow cost card for Market required attribute
AWB is prepared. and Quality consistency
Packaging as per
In the words of Piyush Singh ( straight from specifications
the horse’s mouth ) : “Trade demands
passion and unwavering commitment to In his own opinion, the lecture to the
excel. It is not a profile for the weak juniors helped him convey his work in a
hearted. My earlier work experience was simple manner to be assimilated by them.
in IT and trade was definitely an eye He also provided thoughtful insights into
opener… My summer experience brought career options available to students who
out the rustic farmer in me.” wish to take up trade as an elective.
Spandan thanks Piyush for the updates on
Piyush is a self confessed foodie and
relishes Punjabi food. He has a passion for
swimming in shallow water and actively
contributes to the activities of BLASH and
TRADE HONCHOS : Piyush Singh ( C ) and
Pratik Vora in an exclusive interview with
the Editor, at McDonald’s.
Chief Recommendations of his project (
excluding data analysis and number
crunching ) were :
Build better relationships with
READERS’ REVIEW students and freshers in corporates. Having
over 15 years of
What Readers have to say experience in theatre as well as IT
corporate life, I have tried to
“Good job with Spandan, congratulations imbibe the best of both in this intense
to you and your team…as for suggestions, session…Do respond if something can be
one idea is to incorporate articles from our arranged for the IIFT batches…
professors, students and professors from
other b-schools as well.” Karthik TM, Senior Manager, Satyam
Ruchika Khattar, MBA ( IB ) 2005-07,
Placement Committee Member “Thanks Vishwas K, for the IIFT e-mag. Its
an excellent effort you people are putting
“I think the overall structure looks a little in. Please let us know how we, from ONGC
jumbled. If I want to find the introductions batch, can contribute towards it? Keep it
of the Club co-ordinators, I have to refer up.
to the left hand side of the club
introduction and then again check the Mr Pradeep, ONGC
photographs at the end.…”
“Spandan - very nice layout... good
Nitish Jain, MBA ( IB ) 2005-07 articles. Congrats.”
Mr Ramanna, ONGC
“…Also all in all I don’t think the
newsletter has that much readability in it.
I think you'll have to spice it up with some
trivia, some quiz, or something else, in
words of Nitish Jain: "some controversial
matter", it will not appeal to the
Pratik Vora, MBA ( IB ) 2005-07
“Kudos to a well brought out Spandan e-
mag… …I offer a theatre based
communication skills workshop for college
IIFT NASSCOM NATIONAL IT SYMPOSIUM
Walk the Talk : Shri Prabir Sengupta,
Director, IIFT, with Shri Jainder Singh,
Secretary, Ministry of IT and Shri Kiran
Karnik, President, NASSCOM.
Who wants to read a White Paper :
Releasing the White Paper authored by Ms
Nidhi Minj and Ms Rashoo Kame, MBA ( IB )